radical agility - from command & control to purpose, autonomy & mastery
TRANSCRIPT
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RADICAL AGILITY
THE RESPONSE TO CONTINUOUS CHANGES
gfo Regionalmeeting, 17th of March 2016Zalando SE, Mollstr. 1 “The Shuttle” (Tech Innovation Lab @Zalando
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~3 BILLION EURO net sales 2015
OVER135 MILLION
WHAT WE DO
2
visits per month
50% return rates across all categories
active customer
AROUND 18 MILLION
over
150,000 product choices
~10,000 employees in Europe
over 1500 brands
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☐ FASHION COMPANY?
☐ OPERATIONS COMPANY?
☐ TECHNOLOGY COMPANY?
WHO WE ARE
3
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WHO WE ARE
☑ FASHION COMPANY expert for online fashion
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☐ OPERATIONS COMPANY?
☐ TECHNOLOGY COMPANY?
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WHO WE ARE
5
☑ FASHION COMPANY
expert for online fashion ☑ OPERATIONS COMPANY
excellence in operations with internal logistics network
☐ TECHNOLOGY COMPANY?
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WHO WE ARE
6
☑ FASHION COMPANY
expert for online fashion ☑ OPERATIONS COMPANY
excellence in operations with internal logistics network
☑ TECHNOLOGY COMPANY
mastermind in technology - driver for innovation
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YESTERDAY
WE CONNECTED TWO PLAYERS
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“I am looking for a shop which delivers me the best fashion-products fast.”
ONLINE SHOPPER
“I am looking for opportunities to sell fashion products.”
BRAND MANAGER
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TODAY
WE CONNECT FASHION AND PEOPLE
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/29
“I just spotted this cool sneaker on Pharrell‘s Instagram account.”
CUSTOMER
@ pharrell, 5m followers
OUR VISION
10 10
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“Well, let me see which one it is.” ZALANDO
“I just spotted this cool sneaker on Pharrell‘s Instagram account.”
CUSTOMER
11 @ pharrell, 5m followers
OUR VISION
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„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“
ZALANDO
12 @ pharrell, 5m followers
OUR VISION
12
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ZALANDO
„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“
“A really cool sneaker. Do you have it in other colours?”
CUSTOMER
13 @ pharrell, 5m followers
OUR VISION
13
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„This sneaker classic is available in all sort of colours. There is a selection for you.“
ZALANDO
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OUR VISION
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ZALANDO
„This sneaker classic is available in all sort of colours. There is a selection for you.“
“Wow, I like the green one. How can I get it within the next hour?”
CUSTOMER
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OUR VISION
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ZALANDO
„You can get it at the Adidas Originals store at Münzstraße, Berlin.“
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OUR VISION
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ZALANDO
„You can get it at the Adidas Originals store at Münzstraße, Berlin.“
“That‘s great, but I don‘t have time now, can you deliver it to me?”
CUSTOMER
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OUR VISION
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ZALANDO
„Sure, we can send a bike messenger and he will be with you in 35 minutes.“
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OUR VISION
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ZALANDO
„Sure, we can send a bike messenger and he will be with you in 35 minutes.“
„Perfect, I look forward to receiving it. And thank you!“
CUSTOMER
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OUR VISION
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FROM COMMAND & CONTROL
TO PURPOSE, AUTONOMY & MASTERY
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TEASER
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PURPOSE
23
MANIFEST ZALANDO´S PURPOSE
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AUTONOMY
24
EMBRACE AUTONOMY
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MASTERY
25
COACH AND DEVELOP THE INDIVIDUAL
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TRANSFORMATION
WE CHANGE SOME THINGS
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TEAM CHANGES
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TEAM LEAD
PRODUCT MANAGEMENT
ENGINEERING
QUALITY ASSURANCE
PRODUCT ORGANIZATION
ENGINEERING ORGANIZATION
BUSINESS ASSURANCE ORGANIZATION
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LEADERSHIP CHANGES
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DELIVERY LEAD
PEOPLE LEAD
TEAM LEAD
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CONSTITUTION
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OBJECTIVES AND KEY RESULTS
30
TEAM OKRs
COMPANY OKRs
TEAM OKRs
TEAM OKRs
TEAM OKRs
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PRAXIS REPORT
IMPLEMENTATION OF THE PRINCIPLES IN BUSINESS ASSURANCE
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TEAM DEVELOPMENT
Kickoff Workshop
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
CH
AN
GE
CU
RV
E
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TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
CH
AN
GE
CU
RV
E
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TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Workgroups
CH
AN
GE
CU
RV
E
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TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision Distributed Leadership Framework
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Workgroups
CH
AN
GE
CU
RV
E
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TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision Distributed Leadership Framework
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Roles 1.0
Workgroups
CH
AN
GE
CU
RV
E
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TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision Distributed Leadership Framework
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Roles 1.0
OKRs
Workgroups
CH
AN
GE
CU
RV
E
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TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision Distributed Leadership Framework
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Roles 1.0
OKRs
Roles 2.0
Workgroups
CH
AN
GE
CU
RV
E
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DISTRIBUTED LEADERSHIP FRAMEWORK
Agile & Lean
Integral Approach
Sociocracy 3.0
Holacracy
Distributed Leadership Framework
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DISTRIBUTED LEADERSHIP FRAMEWORK
Facilitator Transparency
Governance Meeting
Operational Sync Meeting
Special Topic Meeting
Purpose
Autonomous Roles Tension
What?
How? Proposal
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BENEFITS FOR BUSINESS EXCELLENCE
41
1. HELP TO CHANGE THE MINDSET
2. EFFICIENT MEETINGS
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LESSONS LEARNED
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- MINDSET SHIFT
- CHANGE TAKE TIME
- REACT AGILE
- ENABLE THE PEOPLE
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CONTACT
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GUNNAR OBSTDelivery Lead Platform Excellence Business Audit - Business Excellence - Site Reliability [email protected]
ZALANDO SEhttp://corporate.zalando.de
ZALANDO TECHNOLOGYhttp://tech.zalando.com
MEETUP http://www.meetup.com/