rachel lim yun shi's digital portfolio
TRANSCRIPT
RACHEL’SDIGITAL PORTFOLIO
DIGITAL MARKETING SPECIALIST.
Well-diversified digital marketing professional with 1.5 years of progressive experience in the digital sphere. Accomplished at project management and stakeholder management with clients, employees and vendors. Seeking a dynamic position to share my online experience for the greater advancement of the organisation as well as to propel my digital knowledge.
website management social media
google adwords
electronic direct mailer
certification & TESTIMONIALS
Digital campaigns
WEBSITE
MANAGEMENT Managed CMS System namely Wordpress & Joomla
Ensure appropriate planning & resources during website revamp with client & developers
Sitemap planning
Basic HTML 5 Coding
Establish Google Analytics to refine consumer journey & improve website performance
Stay updated with the latest website trends/ UIUX trends
WEBSITEMANAGEMENT
http://www.rp.edu.sg/openhouse2016/
Facilitating copy & design changes for the entire website revamp
Implementing basic SEO
www.ssmy-sg.com
Conceptualise new design for the website
Before After
DIGITAL
CAMPAIGNS
Conceptualise & strategise social media activation campaigns
Initiated digital fundraising campaigns through: EDMs, Group Buy Sites: Groupon, deals.com Bills Paying Kiosk: AXS
Brief: Till date, Levi’s has not put a step forward into digital as compared to the rest of their young & hip competitors such as Uniqlo, H&M etc. This
has cause a huge drop in retail walk-in. They wanted to re-connect with Levi’s fans again
amidst the competitive fashion industry.
Proposed: A social media campaign that starts off with an ad to drive traffic to a Facebook App with a simple game mechanics to
collect email leads in order to forge a stronger relationship in the long run through e-newsletters.
leviscontest.comSOCIAL MEDIA
CAMPAIGNS
Brief: After launching the Facebook campaign, Levi’s wanted to target the younger audiences. Also many do not know that Levi’s does not only sell male jeans but female apparels as well. This is a huge disadvantage for them as females
are the big spenders in retail industry.
Proposed: In order to target the younger audiences, an instagram campaign is crafted to tap on the popularity of these young influencers. A couple has been specially sourced out to target the uni-sex appeal of Levi’s apparels. During
which, giveaways were carried out to spark engagement. Benefits of Levi’s jeans & other accessories (belts & shirts etc) were weaved into the copy.
Brief: SHBA is an association taking care of the stakeholders in the Sentosa Harbourfront precinct. They want to share their stakeholders’ Christmas promotions.
Proposed: Instead of simply plonking stakeholders’ promotions on their Facebook page, a social media
campaign is engineered to weave stakeholders’ information in through interactive contest posts by giving out stakeholders’ vouchers as prizes & feature articles
by theming it - Top 4 places to bring your kids for Christmas ; Top 4 places to countdown for the New
Year.
SOCIAL MEDIA
CAMPAIGNS
Brief: SSMY is a new boutique studio, so they need to increase brand exposure and stand out amongst the rest.
Proposed: Amplify on the unique selling proposition of the yoga studio which is the 3 pillars of yoga- Yoga Asana, Meditation, Yogic Breathing & Sleeping. This is showcased in the carousel ad through storytelling
about how yoga will benefit them & let them experience the new YOU. (Eg, Doing yoga asana will gain strength & balance etc.
The ad is paired up with contest posts to reinforce the benefits of yoga. Eg, yoga makes me ____.
SOCIAL MEDIA
CAMPAIGNS
DIGITALCAMPAIGNS
Raised corporate donations of
$77,214.76 with ANZ, A-Star etc.
Secured 1 individual monthly donor of $100/mth and 2
one-time donors of $250.
4 successful corporate
partnerships were established between
Chevron, Levis & Prive Clinic etc.
Raised $5,270 with groupon fundraising
campaign
Raised $3,480 with deals.com fundraising
campaign
DIGITALCAMPAIGNS
Coordinated AXS fundraising
campaign with creative
company, Lowe.
Project Manager in Red Cross’ Face2Face
Marketing Program.
Trained Red Cross Envoys to convert public
into monthly donors.
This program subscribed 73 monthly donors giving us an average of $2215/
mth and $11,910 from 153 one time donors.
DIGITALCAMPAIGNS
Facebook & Instagram content management
Facebook Advertising
Facebook App Development & Management
Stay updated with the latest social media trends
Conversion Strategy- funnelling fans & advocates to convert sales
SOCIAL
MEDIA
*Pending Projects not shown: Levi’s Facebook & Instagram Campaign
https://www.facebook.com/SentosaHarbourfrontBusinessAssociation
https://www.facebook.com/kuhlbarra
Strategising content pillar with social calendar
Community Building by recruiting fans & advocates
Cross-platform promotion to website etc
Convert online fans to customers by directing to client’s e-commerce
Types of Post: Contest Giveaways, quiz & fun fact sharing,feature articles, original editorial, live event
feed etc.
FACEBOOKCONTENT
MANAGEMENT
Page Results after 10months
FACEBOOKCONTENT
MANAGEMENT
Page Like Ad
Page Post Engagement AdWebsite Conversion Ad (Carousel)
Get Video Views Ad
Page Like Ad
Page Post Engagement Ad
Get Video View Ad
Click to Website Ad
Conversion AdFACEBOOKADVERTISEMENT
Sentosa Harbourfront Business Association Facebook App for email collection
Conceptualised Facebook app from design to game mechanics
https://www.facebook.com/SentosaHarbourfrontBusinessAssociation/app_1694558350775009
FACEBOOKAPPLICATION
Integrate with other platforms like website & facebook
Pick & share content that will funnel traffic to the e-commerce for sales conversion
Mild social listening
INSTAGRAMADVERTISEMENT
Keywords & display planning for new campaign set up
Perform ongoing keyword discovery, expansion and optimisation
Experience in flexible bidding strategiesConceptualise design of display banners
Track, report, and analyse website analyticsManage campaign expenses while staying on budget
Optimise copy of ads & landing page, website architecture to hit relevance score
ADWORDS
*Pending Projects not shown: Philips Vietnam Adwords Campaign
Jewellery Search
Yoga Search
Jewellery Search
Jewellery Search
Construction Search
Fish Delivery Display
Healthcare Video
Healthcare Video
ADWORDSMANAGEMENT
Search campaign above industry average of 1%
Display campaign above industry average of 0.20%
DISPLAYBANNERS
PARKWAY CANCER CENTRE Cancer Awareness Campaign- No One Walks Alone
Click to watch the video.
Conceptualise video title & synopsis
Adding CTA overlay
Optimise the performance of the video adword campaign
YOUTUBEMANAGEMENT
ELECTRONIC
DIRECT MAILER Managed Mailchimp systemA/B Testing to optimise open & click rates
Basic HTML 5 coding to change monthly email template
Conceptualise design of emails to strengthen relationship with customers and enhance sales
Liaising with client for content input to email templates
Integrate email results with google analytics for more detailed analysis
ELECTRONICDIRECT MAILER
Mailchimp A/B Testing- Optimising & Reporting Integrating with Google Analytics to observe sales resultsELECTRONIC
DIRECT MAILER
CERTIFICATION
& TESTIMONIALS Certified by Google accredited schools- Marketing Institute of Singapore & Happy Marketer
Youtube Marketing
Google Analytics
Mobile Marketing & Adwords mobile marketing
Adwords fundamental and advanced display
Basic HTML Website creation
Wordpress CMS
THANK YOUF O R Y O U R K I N D T I M E A N D AT T E N T I O N