rab.com - audio client covid-19 updateaudio client covid-19 update author rose, bill created date...
TRANSCRIPT
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Copyright © 2020 The Nielsen Company. Confidential and proprietary.
March 26, 2020
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● Nielsen Audio PPM panel and Diary sample KPIs and what we are doing to maintain quality
● Results of a freshly fielded survey: The COVID crisis and Radio
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Copyright © 2020 The Nielsen Company. Confidential and proprietary.
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Do
no
t d
istr
ibu
te. DATA RELEASES
● PPM MAR20 Week 2 release begins 03/30
● PPM MAR20 monthly PPM release begins 04/15
● Diary MAR20 CDM (J/F/M) release begins 04/13
MONITORING● Continued monitoring and daily check-ins on survey
operations
COMMUNICATION ● Ongoing communication with stakeholders and clients
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Copyright © 2020 The Nielsen Company. Confidential and proprietary.
March 2020
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RADIO KEEPS US INFORMED AND CONNECTED DURING A CRISIS
RADIO IS A TRUSTED SOURCE OF INFORMATION
RADIO LISTENING IS SHIFTING TO MORE DEVICES
RADIO LISTENERS ARE READY TO SHOP
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Nielsen conducted a survey to gauge the impact to radio listening behavior as a result of the
Coronavirus outbreak.
1000 Adults 18 and over in the US
4 – 5 minute survey conducted online
Survey fielded Friday March 20th, Saturday March 21st and Sunday March 22nd
Simple weighting was applied to balance the sample on age, gender, ethnicity, education and census
region
Because the effects of the virus continue to evolve, opinions expressed in the survey are limited only to
what was known at the time.
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How concerned are you about COVID-19 (Coronavirus)?
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
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How concerned are you about COVID-19 (Coronavirus)?
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
LEVEL OF CONCERN
85%92% 90%
97%
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Listening to my favorite radio hosts during the COVID-19 (Coronavirus) restrictions…
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
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Do you agree with the following statements about radio hosts and COVID-19 (Coronavirus)…
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
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Do you agree with the following statements about radio hosts and COVID-19 (Coronavirus)…
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
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Do you agree or disagree with the statements about radio and COVID-19 (Coronavirus)…
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
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Do you agree with the following statements about radio and COVID-19 (Coronavirus)…
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
EDUCATION
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Because of the COVID-19 (Coronavirus) outbreak, and associated restrictions…
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
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Because of the COVID-19 (Coronavirus) outbreak, and associated restrictions…
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
AGE
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Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
MORE TIME
PERCENT
SPENDING
MORE TIME
LISTENING
AT HOME
26%
MOBILE
19%
PODCASTS
14%
COMPUTER
12%
SMART SPEAKER
10%
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Which of the following activities do you plan to do in the coming week?
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
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Which of the following activities do you plan to do in the coming week?
Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
RADIO USAGE
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Copyright © 2020 The Nielsen Company. Confidential and proprietary.
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April May June-July August-September October-December
13% 22% 11% 3%27%
Source: Custom Nielsen study conducted in March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
Don’t Know = 24%
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Copyright © 2020 The Nielsen Company. Confidential and proprietary.