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Venture Development Corporation

Automatic Identification and

Data Collection Practice

Market Research Proposal

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RFID Business Planning Service 2005-2006 Global Asset and Transaction Management Systems Market Analysis

RESEARCH SUMMARY

w In-depth analysis of global market demand for RFID and related solutions (hardware, software, and professional services), beginning with detailed market definitions and segmentations;

w Conservative, granular market estimates and forecasts for RFID and related solutions (hardware, software, and professional services);

w Customer requirements and preferences from enterprise and government end-users and evaluators from a broad range of vertical markets and account size tiers;

w Detailed channel analysis of the global RFID market, including the leading and emerging channel participants, sales organizations and customer classes;

w Industry structure and analysis of RFID and related solutions (hardware, software and professional services) suppliers, including market share, position and profiles; and

w Key success requirements for effective product, market and channel development.

RFID Product/Service Offering Coverage RFID Transponders RFID Professional Services --Transponder ICs --Integration/Installation --Inlets/Inlays --Support/Maintenance --Finished Transponders --Training RFID Readers --Other --Reader ICs Contactless Smartcard/Ticket Systems

--OEM Modules --Contactless Smartcards and Tickets --Finished Readers (fixed, handheld, vehicle mount) --Dual-Interface or Combi-Cards

RFID Printer/Encoders --Contactless Smartcard/Ticket Readers --Standalone Advanced Feature Systems --Applicators

RFID Middleware --Real -Time Location Systems (RTLS)/Location-Based

Systems (LBS) --Data Monitoring and Management --RFID-enabled sensors --Device Monitoring and Management --Wireless Machine to Machine (M2M) --Application Development --Networking

METHODOLOGY – These analyses will be based on rigorous primary and secondary research processes. The primary research process is based on structured, in-depth telephone and Web surveys with the following market participants:

w Customer groups: enterprise and government end-users and evaluators from a broad range of vertical markets and account size tiers;

w Suppliers of RFID systems, equipment, and advanced feature systems;

w Software suppliers: RFID middleware and independent software vendors focused on application development;

w Sales and service channels: Tier 1 enterprise systems integrators, AIDC/RFID-focused systems integrators, other VARs, dealer/ distributors, VADs, others;

w Leading independent, third-party consultants focused on the RFID industry; and

w Other market influencers: industry associations, standards bodies, government agencies, etc.

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SCHEDULE – Service year: December 2005 through September 2006. Monthly deliverables throughout the service year.

QUALIFICATIONS – Since 1985, VDC has been the leading source of market research and consulting services for a host of RFID hardware, software, and systems solutions, as well as other AIDC and mobile computing & wireless communications systems. For a complete list of our AIDC offerings, visit http://www.vdc-corp.com/autoid/index.html.

SCOPE

PRODUCTS

w RFID Transponders (active, passive, semi-active/semi-passive)

Transponder ICs

Inlets/Inlays

Finished transponders

⇒ Read-only

⇒ Read-write

⇒ Write once-read many (WORM)

Frequencies

⇒ Low frequency (primarily 125 kHz and 135 kHz)

⇒ High frequency (13.56 kHz)

⇒ UHF (primarily 433 MHz, 862-915 MHz and 950-956 MHz)

⇒ Microwave (2.45 GHz and 5.8 GHz)

♦ RFID Readers

Reader ICs

OEM reader modules

Finished readers

⇒ Fixed-position

⇒ Handheld

⇒ Vehicle mount

Frequencies

⇒ Low frequency (primarily 125 kHz and 135 kHz)

⇒ High frequency (13.56 kHz)

⇒ UHF (primarily 433 MHz, 862-915 MHz and 950-956 MHz)

⇒ Microwave (2.45 GHz and 5.8 GHz)

♦ RFID Printer/Encoders

Standalone

Applicators/Print -and-Apply

Frequencies

⇒ High frequency

⇒ UHF (862-915 MHz and 950-956 MHz)

♦ RFID middleware

Data monitoring and management

Device monitoring and management

Application development

♦ RFID professional services

Integration/installation

Support/maintenance

Training

Others

♦ Contactless smartcard/ticket systems

Contactless smartcards/tickets

⇒ ISO 14443 Type A and Type B

⇒ ISO 15693

⇒ Others (i.e., low frequency proximity cards, Sony FeliCa)

Dual-interface or combi-cards

Contactless smartcard/ticket readers

♦ Advanced feature systems

Real-time location systems (RTLS)/Location-based systems (LBS)

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⇒ Frequency

o 433 MHz

o 2.45 GHz

o 2.45 GHz/802.11 WiFi

o Ultra-Wideband (UWB – 802.11.15.3)

o GPS-based solutions

⇒ Equipment

o Tags (active)

o Base stations/readers

o Antennas

o Communication networking devices (access points, gateways, hubs)

o Software

o Services

RFID-enabled sensors

⇒ Sensor types: temperature, pressure, flow, proximity, light, reflector, position, chemical, level, speed, etc.

Wireless machine to machine (M2M) – including Near Field Communications (NFC)

Networking

⇒ Central controller vs. WLAN switch/WLAN system controller

⇒ Enterprise networks

⇒ Mesh networks

MARKET COVERAGE

The 2005-2006 RFID Service will analyze the following vertical markets, horizontal applications, and vertical market-specific applications.

CPG SUPPLY CHAIN PHARMACEUTICAL FEDERAL GOVERNMENT

(INCLUDING US DOD) ELECTRONICS Horizontal Applications

Security/Access Control Asset Management Asset Management Asset Management Sensing & Monitoring Manufacturing RTLS/LBS Manufacturing Supply Chain Management Security/Access Control Security/Access Control Security/Access Control Sensing & Monitoring Sensing & Monitoring Sensing & Monitoring Supply Chain Management Supply Chain Management Supply Chain Management

Vertical Market-Specific Applications Anti-Counterfeiting/Forgery

Prevention Anti-Counterfeiting/Forgery

Prevention Container Tracking/In-Transit

Visibility Anti-Counterfeiting/Forgery

Prevention Production Line Monitoring Parts Identification Parts Identification Shop Floor Automation Emergency Mustering Shop Floor Automation E-Pedigree/Chain of Custody Building/Room Access WIP Tracking Cold Chain Distribution E-Passports People & Employee ID Animal ID Munitions Tracking Computer Access/Security/

Authentication

Law Enforcement

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AUTOMOTIVE HEALTH CARE SERVICES TRANSPORTATION &

DISTRIBUTION RETAIL POS Horizontal Applications

Asset Management Asset Management Asset Management Security/Access Control Manufacturing RTLS/LBS RTLS/LBS Supply Chain Management RTLS/LBS Security/Access Control Security/Access Control Security/Access Control Sensing & Monitoring Sensing & Monitoring Sensing & Monitoring Supply Chain Management Supply Chain Management Supply Chain Management

Vertical Market-Specific Applications Automobile Immobilization Rental Item Tracking Baggage Handling Customer Loyalty/Recognition Parts Identification Equipment Tracking Container Tracking Inventory Control WIP Tracking Tire Tracking

Blood Bag/Blood Analysis Identification

Toll Collection/Automatic Vehicle ID

Automated Payment/ m-Commerce

Shop Floor Automation Records/Documents Tracking Ticketing (Transit & Ski) RFID/Smart EAS Car Body Production Building/Room Access Weigh Stations Smart Shelving Patient & Employee ID Mail Courier/Parcel Delivery E-Pedigree/Chain of Custody Parking Lot/Yard Access Smart Shelving/Cabinets Refuse Collection Information Vehicle Identification Rental Car Tracking Road Construction Material ID Rail Car Tracking Aircraft Tracking Tire Tracking Water Transportation/ Ports/

Marinas

GEOGRAPHIC REGIONS

w Americas (North and South America)

w EMEA (Europe, Middle East, Africa)

w Asia-Pacific (Australia, Asia, Pacific Rim)

PROCESS AND METHODOLOGY

RESEARCH METHODOLOGY

With 34 years of technology market research experience, VDC has a well-demonstrated ability to design and execute rigorous methodologies. We rely heavily on our own primary research, which we reinforce with information from secondary sources where appropriate. For this research service, VDC will use the following methodology:

INFRASTRUCTURE AND TOOLS

w Market segmentation. Including product, vertical market, customer type, installation environment, application and distribution channel definitions and segmentations.

w Technical/solution value chain. Including examples of the key devices, components and subsystems that make up the building blocks of the largest and fastest growing categories of RFID equipment and systems.

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w Industry structure/commercial value-chain. Including detailed analysis of the leading and emerging suppliers, integrators and resellers of RFID technology. Analysis will include competition value chain segmentation and market dynamics, strategies and business models, and profiles of key industry participants.

w Survey tools. The primary research process consists of structured, in-depth telephone interviews and supplemental Web-based surveys with suppliers, users and evaluators, distributors, and VARs/systems integrators. VDC will design highly specific questionnaires to be used within each target community listed on the following page. These questionnaires will be sent to sponsors for comment and feedback.

w Survey target databases. Including VDC proprietary sources, research program sponsors, and industry-specific third parties (trade publications, Web sites, conferences, etc.).

PRIMARY RESEARCH

w Conduct a comprehensive primary research program. The following programs will constitute the core of our primary data collection efforts:

Suppliers. Structured in-depth interviews will be conducted on-site and by telephone with Presidents, Vice Presidents of Marketing, Business Development Managers and Senior Product Managers at RFID equipment, software and system suppliers. Equipment and systems include: RFID ICs, transponders, readers, contactless smartcard systems, printer/encoders, middleware, RTLS/LBS, RFID-enabled sensors and wireless network infrastructure equipment.

Enterprise end users and evaluators. Structured in-depth interviews will be conducted with enterprise end users and evaluators in order to obtain current and future requirements. VDC will supplement these telephone interviews with a Web survey targeting hundreds of end users and evaluators. Primary research will include:

⇒ Telephone interviews: VDC will speak in detail with a number of enterprise end users and evaluators to address core, critical issues surrounding products, trends and developments in their respective industry or application.

⇒ Web/E-mail surveys: In order to reach a broader base of users and evaluators across many industries and applications, thousands of detailed and concise supplemental surveys will be delivered.

Channel groups. VDC will also conduct interviews with leading dealers/distributors, value-added resellers and integrators of RFID equipment and systems. Through these interviews, VDC will understand the trends shaping the current and future distribution channels for RFID equipment and systems.

Standards organizations. VDC will survey standards organizations to learn about current and future developments impacting the RFID industry.

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The following is a summary of the primary research methodology: Target

Communities Examples of

Companies/Organizations Target Sample

Size

RFID Hardware and Systems Suppliers

Alien, AWID, Intermec, Symbol, SAMSys, Savi, Sokymat, Tagsys, TI, Zebra, etc.

Approx. 50

RFID Transponder and Reader IC Suppliers

Atmel, EM-Marin, Infineon, Inside Technologies, LEGIC, Philips Semi, ST Micro, TI, etc.

Approx. 20

RFID Middleware

Catalyst International, ConnecTerra, GlobeRanger, HighJump, Manhattan, OATSystems, Provia, RFCode, RedPrairie, etc.

Approx. 20

Contactless Smart Card System Suppliers

ASK France, Assa Abloy, Axcess, Gemplus, Kudelski Group, LEGIC, Sony, etc.

Approx. 20

RTLS/LBS suppliers

AeroScout, Avante, Axcess, InfoWave, Motorola, RF Code, Savi, WhereNet, etc.

Approx. 10

RFID-Enabled Sensors

Axcess, DeltaTRAK, Digital Angel, KSW-Microtec, MicroSensys, Sensitech, etc.

Approx. 10

RFID Network/ Communications Suppliers

Blue Vector, Cisco, Oracle, Reva Systems, Savi Networks, VeriSign, etc.

Approx. 15

Phone or On-Site Interviews

Customer Groups

Enterprise end users and evaluators, dealers/ distributors, and VARs/systems integrators

Approx. 100

Web/E-mail Surveys Customer Groups

Enterprise end users and evaluators, dealers/ distributors, and VARs/systems integrators

Target sample N > 500

SECONDARY RESEARCH

w Conduct a focused secondary research program. In addition to the extensive primary research efforts described above, VDC will also incorporate targeted secondary research wherever it is needed to further develop and substantiate our findings.

Analysis of financial reports – For all the suppliers of RFID technology whose stock is publicly traded, VDC will obtain and examine 10Ks, 10Qs, annual reports, financial analysts’ reports and rating agency reports. In the case of privately held corporations, VDC will obtain and examine operational and financial information from a number of third-party sources, including Dunn & Bradstreet, CorpTech, etc.

Internet searches – VDC will comb the corporate Web sites of RFID solutions providers to obtain all relevant information. Some of the material that will be gathered includes product offerings, detailed specifications, press releases, corporate backgrounds and channel infrastructure.

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Trade press search and analysis – VDC will conduct a detailed search and analysis of the relevant trade press to supplement our research and findings.

Other sources – Industry associations, standards bodies, independent consultancies, academic institutions, government agencies, public forums and consortia.

ANALYSIS METHODS

The rigor of VDC’s research methodology yields a considerable amount of raw data and information that creates significant value when VDC analysis methods are applied.

This market research report will include a number of unique analysis methods, including:

w Market Segmentation and Definition. One of the most challenging and important aspects of RFID market development is market definition and segmentation. How potential market opportunities, target customers and competing solutions are defined is critical to building:

⇒ Accurate market estimates

⇒ Realistic technology penetration forecasts

⇒ Meaningful supplier position and share, and

⇒ Detailed user requirements and preferences profiles

w Market Estimates and Forecasts. VDC market penetration scenarios, estimates and forecasts are built using two methods simultaneously: (1) top-down based on supplier shipment model; and (2) bottom-up based on purchasing plans. Key inputs to these models include:

Enterprise end-user penetration forecasts and market adoption analysis, including data from the total potential user population. Future market penetration data may include current/planned usage, spending plans, price elasticity and product problems/deficiencies.

Channel forecasts, including revenues, units, prices and driving forces.

Supplier forecasts of future growth rates.

Supplier forecasts of revenues, units and prices for their own companies and for the total industry.

Historical data , including shipment revenues, units and pricing.

Economic outlook data , such as GDP, employment statistics, capital spending, regional forecasts, etc.

w Supplier Share and Position. VDC supplier share and position analyses are derived directly from our team’s structured, in-depth on-site and telephone interviews as well as e-mail surveys of leading and emerging suppliers of RFID technologies under study. Our analysts use client-approved interview questionnaires and Web survey tools to poll suppliers on a broad range of topics, including specific emphasis on recent historical, current year and projected near-term shipments.

w Customer Requirements and Preferences. VDC customer requirements and preferences analysis focuses on two primary topics: (1) product selection criteria and (2) supplier selection criteria. Our analysts deploy client-approved telephone questionnaires and Web survey tools to poll current and prospective buyers of RFID products to understand recent historical, current and future preferences for various technologies, feature sets, vendors, and sources of supply. This data assists in the development of technology penetration scenarios, analysis of supplier position and direction, and evaluation of channel effectiveness.

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w Market Opportunity Assessments. All VDC syndicated research reports include market opportunity assessments that form the basis for our summary observations and recommendations. The market opportunity assessment (MOA) is a tool that can be used to evaluate the attractiveness of any type of market segment: technology solution, feature set, vertical market, application, customer type, etc. Attributes of attractiveness that are often evaluated include level and direction of customer demand, and the industry’s ability to respond to that demand, including:

⇒ Product and technology preferences – including preferred feature sets

⇒ Service and support requirements – including preferred channels and sources

⇒ Market education, training and development needs – including preferred topics and timing

⇒ Additional factors as defined by the VDC project team and the program’s founding sponsors

♦ Market Opportunity Screening Framework. Developed by VDC analysts and consultants with experience in automatic identification and data collection solution development, the screening framework model identifies and defines 3-5 year market development opportunities. Key characteristics that the framework screens for include:

⇒ Regional markets

⇒ Vertical markets

⇒ Application segments

⇒ Core and advanced operating characteristics

♦ Industry Development and Supplier Influence Scenarios. VDC also employs models that define and weigh issues, forces and trends that are shaping the current competitive landscape. Such analysis will yield scenarios of how the future competitive landscape might take form.

CONTENTS OF RFID PRODUCT/SERVICE OFFERING VOLUMES

Unless otherwise noted, these analyses will be provided for all offering volumes.

EXECUTIVE SUMMARY

PRODUCT SEGMENTATIONS AND DEFINITIONS MARKET ESTIMATES AND FORECASTS INDUSTRY STRUCTURE SUPPLIER ANALYSIS ENTERPRISE END-USER REQUIREMENTS

ANALYSIS DISTRIBUTION CHANNEL ANALYSIS KEY SUCCESS REQUIREMENTS SCOPE AND METHODOLOGY INFRASTRUCTURE AND TOOLS ANALYSIS METHODS PRIMARY RESEARCH SECONDARY RESEARCH

PRODUCT SEGMENTATIONS AND DEFINITIONS

RFID TRANSPONDERS ♦ Transponder ICs

♦ Inlets/Inlays

♦ Finished transponders

RFID READERS ♦ Reader ICs

♦ OEM modules

♦ Finished readers

RFID PRINTER/ENCODERS ♦ Standalone printer/encoders

♦ Applicators/Print -and-Apply

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RFID MIDDLEWARE

♦ Data monitoring and management

♦ Device monitoring and management

♦ Application development

RFID PROFESSIONAL SERVICES ♦ Integration/installation

♦ Support/maintenance

♦ Training

♦ Others

CONTACTLESS SMARTCARD/TICKET SYSTEMS

♦ Contactless smartcards and tickets

♦ Dual-interface or combi-cards

♦ Contactless smartcard/ticket readers

ADVANCED FEATURE SYSTEMS ♦ RTLS/LBS

♦ RFID-enabled sensors

♦ Wireless M2M

RFID impact on wireless M2M

Near Field Communications (NFC)

Current solution examples

⇒ Installations

⇒ Results

⇒ Comparisons

Core technology, solution and market development issues

♦ Networking

Central controller vs. WLAN switch/WLAN system controller

Enterprise networks

Mesh networks

Current solution examples

⇒ Installations

⇒ Results

⇒ Comparisons

Core technology, solution and market development issues

HISTORICAL ANALYSIS HISTORICAL ANALYSIS O F RFID TECHNOLOGY

CONSUMPTION, 2002-2004 MILESTONES AND TRENDS MARKET ESTIMATES AND FORECASTS SUPPLIER SHIPMENT REVENUES, UNITS AND

AVERAGE SELLING PRICES FOR THE

FOLLOWING YEARS: ♦ 2005 actuals

♦ 2006-2010 forecasts

The following analyses are provided for RFID transponders: GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF FINISHED RFID TRANSPONDERS

GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF FINISHED RFID TRANSPONDERS BY FREQUENCY


AND FORECASTS OF FINISHED RFID TRANSPONDERS BY FUNCTIONALITY

♦ Active

♦ Passive

♦ Semi-active/semi-passive


AND FORECASTS OF FINISHED RFID TRANSPONDERS BY CAPABILITY

♦ Read-only

♦ Read-write

♦ Write once-read many (WORM)


AND FORECASTS OF FINISHED RFID TRANSPONDERS BY FORM FACTOR

♦ Contactless smartcards

♦ Smart labels

♦ Plastic housing

♦ Glass housing

♦ Key FOB/Car key with immobilizer


AND FORECASTS OF RFID TRANSPONDERS

BY INDUSTRY SECTOR

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AND FORECASTS OF RFID TRANSPONDERS

BY PRIMARY DISTRIBUTION CHANNEL ♦ Direct – end user

♦ Direct – private label/OEM

♦ Indirect – dealer/distributor

♦ Indirect – VAR/SI


AND FORECASTS OF RFID TRANSPONDER

ICS GLOBAL AND REGIONAL MARKET ESTIMATES


ICS BY FREQUENCY GLOBAL AND REGIONAL MARKET ESTIMATES


ICS BY INDUSTRY SECTOR GLOBAL AND REGIONAL MARKET ESTIMATES


ICS BY PRIMARY DISTRIBUTION CHANNEL GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF RFID INLETS/INLAYS GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF RFID INLETS/INLAYS

BY INDUSTRY SECTOR GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF RFID INLETS/INLAYS

BY PRIMARY DISTRIBUTION CHANNEL

The following analyses are provided for RFID readers:


AND FORECASTS OF RFID READERS GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF RFID READERS BY

FREQUENCY GLOBAL AND REGIONAL MARKET ESTIMATES


FORM FACTOR

♦ Handheld

♦ Fixed position

♦ OEM module



INDUSTRY SECTOR GLOBAL AND REGIONAL MARKET ESTIMATES


PRIMARY DISTRIBUTION CHANNEL

The following analyses are provided for RFID printer/encoders and applicators:


AND FORECASTS OF RFID PRINTER/ENCODERS AND APPLICATORS


AND FORECASTS OF RFID PRINTER/ENCODERS AND APPLICATORS BY

FORM FACTOR ♦ Desktop – HF

♦ Desktop – UHF

♦ Applicator – UHF


AND FORECASTS OF RFID PRINTER/ENCODERS BY INDUSTRY SECTOR


AND FORECASTS OF RFID PRINTER/ENCODERS BY PRIMARY

DISTRIBUTION CHANNEL

The following analyses are provided for RFID middleware solutions:

GLOBAL AND REGIONAL MARKET ESTIMATES AND FORECASTS OF RFID MIDDLEWARE SOLUTIONS

GLOBAL AND REGIONAL MARKET ESTIMATES AND FORECASTS OF RFID MIDDLEWARE SOLUTIONS BY INDUSTRY SECTOR

GLOBAL AND REGIONAL MARKET ESTIMATES AND FORECASTS OF RFID MIDDLEWARE SOLUTIONS BY SOURCE

♦ Hardware supplier

♦ Middleware supplier

♦ Independent software vendor

♦ Systems integrator/consultant

♦ VAR

♦ Other

The following analyses are provided for RFID professional services: GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF RFID PROFESSIONAL

SERVICES BY TYPE GLOBAL AND REGIONAL MARKET ESTIMATES


SERVICES BY INDUSTRY SECTOR

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SERVICES BY SOURCE ♦ Hardware supplier

♦ Systems integrator/consultant

♦ VAR

♦ Dealer/distributor

♦ Other

The following analyses are provided for contactless smartcard systems:


AND FORECASTS OF CONTACTLESS

SMARTCARD SYSTEMS GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF CONTACTLESS

SMARTCARD SYSTEMS BY FREQUENCY GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS OF CONTACTLESS SMARTCARD SYSTEMS BY INDUSTRY SECTOR

GLOBAL AND REGIONAL MARKET ESTIMATES AND FORECASTS OF CONTACTLESS SMARTCARD SYSTEMS BY PRIMARY DISTRIBUTION CHANNEL

The following analyses are provided for Advanced Feature Systems:


AND FORECASTS FOR REAL-TIME LOCATION

SYSTEMS (RTLS)/LOCATION-BASED

SYSTEMS (LBS) GLOBAL AND REGIONAL MARKET ESTIMATES



SYSTEMS (LBS) BY FREQUENCY GLOBAL AND REGIONAL MARKET ESTIMATES



SYSTEMS (LBS) BY EQUIPMENT TYPE GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS FOR RFID-ENABLED

SENSORS BY SENSOR TYPE GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS FOR WIRELESS M2M (IF

AVAILABLE) GLOBAL AND REGIONAL MARKET ESTIMATES

AND FORECASTS FOR NETWORKING

COMMUNICATIONS (IF AVAILABLE)

INDUSTRY STRUCTURE INDUSTRY OVERVIEW RFID TECHNICAL VALUE-CHAIN CORE/GATING TECHNOLOGY SUPPLIERS CHANNELS OF DISTRIBUTION CUSTOMER GROUPS (OEMS/SYSTEMS

INTEGRATORS, END USERS AND

EVALUATORS) INDUSTRY ASSOCIATIONS, STANDARDS AND

REGULATORY GROUPS INDUSTRY DEVELOPMENT SCENARIOS

♦ Time-based scenarios (one year, three year, five year)

♦ Segment-based scenarios (AIDC, SCE/WMS, WLAN, ERP, others)

SUPPLIER ANALYSIS SUPPLIER SHARE ANALYSIS BY: ♦ Product

♦ Region

RATINGS OF RFID TECHNOLOGY SUPPLIERS

BY PURCHASERS AND EVALUATORS ♦ Offerings

Quality of offerings

Cost of offerings

Breadth of offerings

♦ Market expertise

Regions

Vertical market requirements

Horizontal applications

Vertical market-specific applications

Installation environments

Account tiers

Account types

Other niche characterizations

♦ Other factors to be defined by the market and the process

SUPPLIER NEAR-TERM PRIORITIES AND

STRATEGIC DIRECTION ♦ Corporate overview

♦ Primary offerings

Product offerings

Service offerings

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♦ Markets

Regions

Vertical markets

Horizontal applications

Vertical market-specific applications

Installation environments

♦ Channels of distribution

Sales organizations

Customer classes

♦ Operations

♦ Strategies

♦ Partnership considerations

Requirements

Critical functions/key contributors

KEY SUCCESS REQUIREMENTS KEY PRODUCT CHARACTERISTICS AND

TECHNICAL FEATURES

NEAR-TERM MARKET OPPORTUNITIES LONG-TERM MARKET OPPORTUNITIES INDUSTRY DEVELOPMENT REQUIREMENTS

ALLIANCES/PARTNERSHIPS OTHER REQUIREMENTS TO MAXIMIZE NEAR-

TERM BOOKINGS GROWTH

CONTENTS OF VERTICAL MARKET VOLUMES

The following vertical markets, horizontal applications and vertical market-specific applications will be addressed: MARKET COVERAGE

CPG SUPPLY CHAIN PHARMACEUTICAL FEDERAL GOVERNMENT (INCLUDING US DOD) ELECTRONICS

Horizontal Applications Security/Access Control Asset Management Asset Management Asset Management Sensing & Monitoring Manufacturing RTLS/LBS Manufacturing Supply Chain Management Security/Access Control Security/Access Control Security/Access Control Sensing & Monitoring Sensing & Monitoring Sensing & Monitoring Supply Chain Management Supply Chain Management Supply Chain Management

Vertical Market-Specific Applications Anti-Counterfeiting/Forgery

Prevention Anti-Counterfeiting/Forgery

Prevention Container Tracking/In-Transit

Visibility Anti-Counterfeiting/Forgery

Prevention Production Line Monitoring Parts Identification Parts Identification Shop Floor Automation Emergency Mustering Shop Floor Automation E-Pedigree/Chain of Custody Building/Room Access WIP Tracking Cold Chain Distribution E-Passports People & Employee ID Animal ID Munitions Tracking Computer Access/ Security/

Authentication

Law Enforcement

13

AUTOMOTIVE HEALTH CARE SERVICES TRANSPORTATION &

DISTRIBUTION RETAIL POS Horizontal Applications

Asset Management Asset Management Asset Management Security/Access Control Manufacturing RTLS/LBS RTLS/LBS Supply Chain Management RTLS/LBS Security/Access Control Security/Access Control Security/Access Control Sensing & Monitoring Sensing & Monitoring Sensing & Monitoring Supply Chain Management Supply Chain Management Supply Chain Management

Vertical Market-Specific Applications Automobile Immobilization Rental Item Tracking Baggage Handling Customer Loyalty/Recognition Parts Identification Equipment Tracking Container Tracking Inventory Control WIP Tracking Tire Tracking

Blood Bag/Blood Analysis Identificati on

Toll Collection/Automatic Vehicle ID

Automated Payment/ m-Commerce

Shop Floor Automation Records/Documents Tracking Ticketing (Transit & Ski) RFID/Smart EAS Car Body Production Building/Room Access Weigh Stations Smart Shelving Patient & Employee ID Mail Courier/Parcel Delivery E-Pedigree/Chain of Custody Parking Lot/Yard Access Smart Shelving/Cabinets Refuse Collection Information Vehicle Identification Rental Car Tracking Road Construction Material ID Rail Car Tracking Aircraft Tracking Tire Tracking Water Transportation/Ports/

Marinas

The following analyses will be provided for each of the vertical market volumes: EXECUTIVE SUMMARY PRODUCT SEGMENTATIONS AND DEFINITIONS MARKET ESTIMATES AND FORECASTS

INDUSTRY STRUCTURE SUPPLIER ANALYSIS ENTERPRISE END-USER REQUIREMENTS

ANALYSIS DISTRIBUTION CHANNEL ANALYSIS KEY SUCCESS REQUIREMENTS

SCOPE AND METHODOLOGY INFRASTRUCTURE AND TOOLS ANALYSIS METHODS PRIMARY RESEARCH

SECONDARY RESEARCH PRODUCT SEGMENTATIONS AND

DEFINITIONS RFID TRANSPONDERS

♦ Transponder ICs

♦ Inlets/Inlays

♦ Finished transponders

RFID READERS

♦ Reader ICs

♦ OEM modules

♦ Finished readers

RFID PRINTER/ENCODERS (WHERE APPLICABLE)

♦ Standalone printer/encoders

♦ Applicators/Print -and-Apply

RFID MIDDLEWARE (WHERE APPLICABLE)

♦ Data monitoring and management

♦ Device monitoring and management

♦ Application development

RFID PROFESSIONAL SERVICES

♦ Integration/installation

♦ Support/maintenance

♦ Training

♦ Others

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CONTACTLESS SMARTCARD/TICKET SYSTEMS (WHERE APPLICABLE)

♦ Contactless smartcards and tickets

♦ Dual-interface or combi-cards

♦ Contactless smartcard/ticket readers

ADVANCED FEATURE SYSTEMS (WHERE APPLICABLE)

♦ RTLS/LBS

♦ RFID-enabled sensors

♦ Wireless M2M – including Near Field Communications (NFC)

♦ Networking

Central controller vs. WLAN switch/WLAN system controller

Enterprise networks

Mesh networks

MARKET ESTIMATES AND FORECASTS

SUPPLIER SHIPMENT REVENUES, UNITS AND AVERAGE SELLING PRICES FOR THE FOLLOWING YEARS:

♦ 2005 actuals

♦ 2006-2010 forecasts

GLOBAL AND REGIONAL MARKET ESTIMATES AND FORECASTS OF RFID PRODUCT/SERVICE OFFERINGS

GLOBAL AND REGIONAL MARKET ESTIMATES AND FORECASTS OF RFID PRODUCT/SERVICE OFFERINGS BY HORIZONTAL APPLICATION

GLOBAL AND REGIONAL MARKET ESTIMATES AND FORECASTS OF RFID PRODUCT/SERVICE OFFERINGS BY PRIMARY DISTRIBUTION CHANNEL

SUPPLIER ANALYSIS

SUPPLIER SHARE ANALYSIS BY: ♦ Product

♦ Region

LEADING SUPPLIERS OF RFID TECHNOLOGY BY APPLICATION

RATINGS OF RFID TECHNOLOGY SUPPLIERS BY PURCHASERS AND EVALUATORS

♦ Offerings

Quality of offerings

Cost of offerings

Breadth of offerings

♦ Market expertise

♦ Other factors

SUPPLIER NEAR-TERM PRIORITIES AND STRATEGIC DIRECTION

♦ Primary offerings

Product offerings

Services and support capabilities

♦ Channels

Direct

Indirect

♦ Operations

♦ Strategies

♦ Partnership considerations

Requirements

Critical functions/key contributors

ENTERPRISE END-USER

REQUIREMENTS ANALYSIS The following analyses will be conducted for each of the vertical market volumes. All analyses segmented (1) by respondent account size and (2) by level of adoption (user, evaluator, planning to install). DEMOGRAPHICS OF RESPONSE SAMPLE

RFID SYSTEM USAGE AND EVALUATION PLANS RFID ADOPTION PLANS

♦ Initial RFID adoption for current users

♦ Future adoption plans

♦ Adoption drivers

♦ Restraining factors

BUSINESS DRIVERS FOR USING RFID SYSTEMS

ORGANIZATIONAL EXPENDITURES ON RFID SYSTEMS

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RFID DEPLOYMENT BY TYPE

♦ Transponders

♦ Readers

♦ Printer/encoders and applicators

♦ Middleware

♦ Contactless smartcard systems

♦ Advanced feature systems

RFID SYSTEM BUDGET TRENDS RFID SYSTEM PURCHASE SOURCE TRENDS

♦ Hardware supplier

♦ Middleware supplier

♦ Independent software vendor

♦ VAR/Systems integrator

♦ Dealer/distributor

♦ Other

RFID VENDOR SELECTION CRITERIA AND VENDOR SATISFACTION RATINGS

♦ Availability/delivery

♦ Breadth of offerings

♦ Customer support

♦ Local presence

♦ Price

♦ Reputation

♦ Turnaround time on repairs/replacements

♦ Technical support

♦ Warranty

RFID SYSTEM REQUIREMENTS ♦ Frequency range

♦ Read accuracy rates

♦ Transponder capability

♦ Form factors

♦ Environmental conditions

♦ Target ROI

♦ Desired price points

RFID MIDDLEWARE REQUIREMENTS

RFID PROFESSIONAL SERVICE REQUIREMENTS

ASSESSMENT OF COMPLIANCE MANDATES AND THEIR LEVEL OF INFLUENCE

ASSESSMENT OF STANDARDS AND THEIR LEVEL OF INFLUENCE

CURRENT AND FUTURE APPLICATIONS SUPPORTED BY RFID TECHNOLOGIES

AVERAGE CURRENT AND ANTICIPATED INSTALLED BASE OF RFID TECHNOLOGIES

RFID ADVANCED FEATURE SYSTEM ADOPTION PLANS

DISTRIBUTION CHANNEL ANALYSIS

The following analysis is specific to each vertical market volume. DEMOGRAPHICS OF CHANNEL ♦ Reseller category

♦ Annual RFID revenue

♦ RFID revenue as percentage of total revenue

♦ Primary lines of business

RESELLER BUSINESS MODELS ♦ Current and future products offered

♦ Current and future services offered

♦ Current and future economic sectors supported

♦ Current and future application segments supported

♦ Product margins (including: target, minimum, and average gross margins)

RFID HARDWARE AND SOFTWARE OFFERINGS ♦ Average selling prices

♦ Product characteristics

♦ Supplier perception

♦ Views on RFID-related standards

♦ Other

KEY SUCCESS REQUIREMENTS

The following analysis will be conducted for each of the vertical market volumes.

KEY PRODUCT CHARACTERISTICS AND TECHNICAL FEATURES

NEAR-TERM MARKET OPPORTUNITIES

LONG-TERM MARKET OPPORTUNITIES INDUSTRY DEVELOPMENT REQUIREMENTS AND

SCENARIOS

ALLIANCES/PARTNERSHIPS OTHER REQUIREMENTS TO MAXIMIZE NEAR-

TERM BOOKINGS GROWTH

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RFID NEWSLETTER AND STANDARDS UPDATE As an added benefit to our subscribers, VDC will publish and distribute quarterly newsletters and standards updates. These publications will be free of charge for all clients who purchase at least $5,000 of research (including any combination of product/service offering and/or vertical market volumes) of the RFID service; the documents will also be available for individual purchase. Both publications – the newsletter and standards update – will provide current insight and relevant updates concerning the RFID industry. Issues may include:

RFID Newsletter:

w Review of emerging technologies and applications

w Case studies

w Vertical market assessment

w Analysis of mergers and acquisitions

w Research updates

RFID Standards Update, including analysis and commentary on: ♦ EPCglobal standards

♦ ISO/IEC standards

♦ National and regional regulatory and standards bodies (i.e., ANSI standards)

♦ Industry association standards (i.e., AIAG)

♦ Others

CONTRACTUAL PROVISIONS Venture Development Corporation will execute the multi-client study as described in this proposal, “RFID Business Planning Service: 2005-2006 Global Asset and Transaction Management Systems Market Analysis.” PROGRAM SCHEDULE DELIVERABLES Vertical Market Volumes Final deliverables CPG Supply Chain .............................................................................................January 2006 Pharmaceutical ..................................................................................................January 2006 Federal Government ............................................................................................ March 2006 Automotive .......................................................................................................... March 2006 Health Care Services ........................................................................................... March 2006 Retail POS .............................................................................................................April 2006 Transportation & Distribution....................................................................................April 2006 Electronics..............................................................................................................April 2006

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Product/Service Offering Volumes

Interim findings for all Seven Product/Service Offering Volumes ............ Starting in February 2006

Final deliverables RFID Transponders................................................................................................. May 2006 RFID Readers......................................................................................................... May 2006 RFID Printer/Encoders and Applicators .................................................................... May 2006 Contactless Smartcard Systems .............................................................................. May 2006 RFID Middleware ................................................................................................... June 2006 RFID Professional Services .................................................................................... June 2006 Advanced Feature Systems.................................................................................... June 2006

Aggregate Distribution Channel Analysis

Interim findings ...........................................................................................................July 2006 Final deliverable .................................................................................................... August 2006

Newsletters

Newsletter #1 .......................................................................................................January 2006 Newsletter #2 ..................................................................................................... February 2006 Newsletter #3 ............................................................................................................ May 2006 Newsletter #4 ........................................................................................................ August 2006

Standards Updates

Standards Update #1 ............................................................................................January 2006 Standards Update #2 .............................................................................................. March 2006 Standards Update #3 ................................................................................................ June 2006 Standards Update #4 ....................................................................................... September 2006

FEES

RFID Product/Service Offering Volumes Fees

One volume $5,350 Two volumes $9,450 Three volumes $13,550 Four volumes $17,150 Five volumes $20,850 Six volumes $23,950 All seven volumes $26,650

Vertical Market Volumes Fees

One vertical $3,350 Any two verticals $5,850 Any three verticals $8,350 Any four verticals $10,650 Any five verticals $12,950 Any six verticals $14,850 Any seven verticals $16,650 All eight verticals $18,550

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FURTHER INFORMATION

w To order, complete the form on the last page and fax or mail it to VDC.

w For additional information, contact Marc Regberg at VDC: (USA) 508-653-9000 x111, [email protected]

w To learn more about VDC, refer to http://www.vdc -corp.com

w To review highlights from VDC’s Automatic Identification and Data Collection (AIDC) practice, please visit the following site:

Ø http://www.vdc-corp.com/autoid/index.html

♦ To review the white paper from VDC’s research programs on AIDC-related topics, please visit the following site:

Ø http://www.vdc-corp.com/autoid/white/index.html

PROPRIETARY HANDLING

All data contained in these studies are proprietary to Venture Development Corporation, and it is understood that each sponsor will use the reports in a manner consistent with the best interests of all sponsors. All findings are issued for the sole and confidential use of the subscriber and their majority-owned subsidiaries. Each sponsor will take reasonable precautions to protect the confidential nature of the documents supplied to them under this program.

GENERAL PROVISIONS

The Program Schedule is intended to serve as a guide for our clients. While VDC will do all in its power to adhere to the schedule provided, dates are subject to change for reasons having to do with increasing the scope and thoroughness of the research, or delays in securing founding sponsors.

STATEMENT OF QUALIFICATIONS

For 34 years VDC has been providing blue-chip clients in technology intensive industries with world-class strategic research. On a continuing basis, VDC has published multi-client studies and has provided consulting services for a number of areas closely associated with RFID technology. The most relevant previous and ongoing research is as follows:

♦ The Global RFID Business Planning Service, 2004

♦ Global Markets and Applications for Radio Frequency Identification Equipment and Systems, 1999, 2002

♦ RFID Middleware Solutions: Global Market Opportunity, 2004

♦ The Global AIDC Industry Business Planning Service, 1985-2005

♦ Global Markets for AIDC Application Software, 2003

♦ Mobile Transaction Printers: Global Market Demand Analysis, 2005

♦ Retail Automation Equipment: A Vertical Market Analysis of Usage and Plans for Wireless, Emerging, and Traditional Technologies , 2002, 2004

♦ Enterprise Mobility Solutions: Mobile Devices, WLAN Infrastructure, Software, and Services , 2004, 2005

♦ Global Markets and Applications for Wireless LAN Systems, 2000-2001

♦ Total Cost of Ownership Models for Mobile Computing and Communications Platforms, 2003

♦ Global Markets for Rugged Mobile Computers, Application Software, and Systems Integration Services, 2002, 2003

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CONSULTING TEAM

Biographies of VDC’s RFID Business Planning Service cons ulting team are presented below:

w Michael J. Liard

Michael Liard is Director of VDC’s AIDC/RFID Practice.

Since 2000 Michael has been a driving force behind VDC’s coverage of the RFID and AIDC markets. His recent research includes: the Global RFID Business Planning Service (2004), Global Markets and Applications for RFID (2001, 2002), RFID Middleware Market Opportunity Assessment (2004), the Global AIDC Industry Planning Service (2000-2005), and the US Market for Retail Automation Equipment and Systems (2002, 2004). In addition, Michael serves as VDC’s lead analyst and consultant on all proprietary research and consulting engagements involving RFID product, market or channel development work.

Michael has contributed to and has been cited in various industry trade press and national publications. Michael has also been a speaker at a number of industry-related conferences, including: UK Networking Forum (2005), ChemWeek (2005), Frontline Solutions (2001-2005), RFID Journal Live! (2004, 2005), RFID World (2004), Supply Chain RFID 2003, SmartLabels USA 2002 and 2005, and many other conferences focusing on RFID and AIDC technologies and their implementation in specific markets and applications.

Prior to joining VDC, Michael was employed by Accenture (formerly Andersen Consulting) in their Organization and Human Performance practices. Mike’s work often involved analyzing the core process and human factors impact of new technology introduction.

Michael graduated Summa Cum Laude from Providence College (Rhode Island, USA) where he studied Political Science (major), Business, Marketing, Finance, and Economics (minors).

w Shan shan Chu

Shan shan Chu is an Analyst in VDC’s Automatic Identification and Data Collection Practice

Within VDC’s Automatic Identification and Data Collection (AIDC) practice, Shan’s research efforts primarily concentrate on RFID technology, including the 2005-2006 RFID Business Planning Service. Shan has also recently supported the Electronic Components & Advanced Materials practice on the tenth edition of the North American Market for Keyboards & Keypads.

Prior to joining VDC as a full time analyst, Shan executed various proprietary research and consulting assignments in the areas of RFID and Enterprise Mobility as a VDC intern. She has also held marketing and business development positions at Prudential Financial and Massachusetts Medical Society.

Shan graduated from Brandeis University (MA, USA) with a major in Economics and minors in Computer Science and International Business. She also holds an MA in International Economics and Finance from Brandeis International Business School, where her studies focused on international marketing, consulting, and management. Her Masters program also included a few months at the University of International Business and Economics in Beijing, China.

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w David Krebs

David is a Director at VDC, responsible for the Mobile/Wireless Practice.

David has more than six years experience in mobile computing systems, wireless data communication and automated data capture research and consulting. David’s experience in consulting includes: end-user segmentation and adoption analyses for automatic data capture technology migration, next generation mobile platforms and communication networks, mobile software middleware and interfaces; development of proprietary forecast methodologies; comparative product performance evaluation; missionary sales and market expansion requirements analysis; and merger and acquisition due diligence advisory support.

Recent research reports authored or co-authored by David include Enterprise Mobility Solutions (2004), Total Cost of Ownership Models for Mobile Computing and Communications Platforms: Industrial and Harsh Commercial Environments (2003) and Global Markets for Rugged Mobile Computing (2003).

David is a regularly featured speaker on mobile computing and wireless data communication markets at a number of industry conferences, including: COMDEX, Frontline Solutions, Information Management Institute Workshops, and AIM Executive Forums. David consistently contributes to a number of business and trade publications, including: Business Week, New York Times, Information Week, EE Times, Supply Chain Solutions, Frontline Solutions, SCAN The Data Capture Report, Modern Materials Handling, and Integrated Business Solutions. David is a member of Frontline Solutions’ Editorial Advisory Board.

Prior to joining VDC, David was employed at Softbank Comdex as a Market Research Analyst, where he was responsible for managing all aspects of domestic and international IT market research projects. David’s additional related experience includes: market research for Sony in Switzerland, and marketing communications for AT&T in London, UK.

David studied Business Administration, Marketing and Market Research at Boston University.

♦ Christopher J. Rezendes

Chris is a Vice President at VDC.

Chris has experience in VDC ‘client environments’: managing business development, new product introduction, product management, corporate communications, strategic sales, and corporate development functions for suppliers of a number of embedded hardware and software solutions.

Chris has more than 10 years experience in industrial technology market research and consulting. He has more than 5 years experience in senior management positions at a number of IT systems and professional services organizations.

Throughout his career, Chris has worked with some of the largest and most respected companies in the industrial and information technology industries, including: Rockwell Automation, Emerson Electric, Groupe Schneider, Omron, Fisher-Rosemount, AEG, Modicon, IBM, Digital Equipment Corporation, UNISYS, Intel, Microsoft, 3M, Symbol Technologies, Intermec Technologies, Zebra Technologies, and Lexmark International among others.

Chris has worked with many of the most successful private equity and venture capital firms in North America.

NEW ACCOUNTS : ORDERS MUST BE PRE-PAID. FOREIGN ORDERS: PAYABLE IN U.S. DOLLARS DRAWN ON A U.S. BANK , WIRE TRANSFER , OR BY CREDIT CARD.

ORDER FORM RFID PRODUCT/SERVICE OFFERING ANALYSES STANDARD SUBSCRIPTION FEE TOTAL

One Volume * $5,350 Any Two Volumes* $9,450 Any Three Volumes * $13,550 Any Four Volumes * $17,150 Any Five Volumes * $20,850 Any Six Volumes * $23,950 All Seven Volumes * $26,650 AVAILABLE RFID PRODUCT/SERVICE OFFERINGS (CHECK ALL THAT APPLY): q RFID Transponders q RFID Readers q RFID Printer/Encoders q RFID Middleware q RFID Professional Services q Contactless Smart Card Systems q Advanced Feature Systems

RFID VERTICAL MARKET ANALYSES STANDARD SUBSCRIPTION FEE TOTAL

One Vertical * $3,350 Any Two Verticals * $5,850 Any Three Verticals * $8,350 Any Four Verticals * $10,650 Any Five Verticals * $12,950 Any Six Verticals * $14,850 Any Seven Verticals * $16,650 All Eight Verticals * $18,550

AVAILABLE VERTICAL MARKETS (CHECK ALL THAT APPLY): q CPG Supply Chain q Pharmaceutical q Federal Government q Electronics q Automotive q Health Care Services q Transportation & Distribution q Retail POS

RFID CHANNEL ANALYSIS, NEWSLETTER & STANDARDS UPDATE STANDARD SUBSCRIPTION FEE TOTAL

RFID Market Distribution Channel Analysis $995 Quarterly Newsletter Subscription (valid for 1 year) $495 Quarterly Standards Update Subscription (valid for 1 year) $495

Subtotal

MA Companies add 5% tax

TOTAL

All volumes delivered as PDF files by E-mail. Printed volumes are an additional $200 each. Printable CD-ROMs are free for founding sponsors and an additional $500 each for standard subscribers.

All clients purchasing at least $10,000 in product/service offering and/or vertical market volumes will receive the Aggregate Distribution Channel Analysis FREE of charge.

All clients purchasing at least $5,000 in product/service offering and/or vertical market volumes will receive the quarterly newsletters and standards updates FREE of charge.

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