qwikcilver (gift card market) basic report
TRANSCRIPT
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7/21/2019 Qwikcilver (Gift Card Market) Basic Report
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ZCZAF
\]C@BCAUF^ MCEZ BL^J IL^@FZ NLRCB ^FXK^Z
Lnstrlbt
Zdcs rfpkrt cs l nlscb lttfipt tk bkiifgt kg tdf mrkwcgm mcet blrj ilr`ft cg Cgjcl, wdcaf
lask vfry nrcfeay bkgscjfrcgm tdf maknla mcet blrj ilr`ft pcbturf. \wc`Bcavfr tdf ilr`ft
afljfr cg tdf mcet blrj ilr`ft cg Cgjcl cs lask tdf nlb`nkgf prkvcjcgm fgj tk fgj skautckg
ekr tdf mcet blrj cgjustry. Zdf cgjustry sdkws pdfgkifgla mrkwtd pktfgtcla wctd fxpfbtfj
vlauf ke $ < Ncaackg cg tdf gfxt efw yflrs. \wc`Bcavfr lt tdcs pkcgt lask nklsts l baflr
ilokrcty ilr`ft sdlrf cg tdf cgjustry. Zdf rfpkrt suiilrczfs tdf vlrckus lbtcvctcfs ke
\wc`Bcavfr lgj cts wkr`cgm jyglicbs wctd l nrcfe fipdlscs lask kg cts cgvkavfifgt cg tdf
ikncaf wlaaft tfbdgkakmy wdcbd cs tdf spktacmdt ke tdf mcet blrj ilr`ft lt prfsfgt. Zdf
rfpkrt cs bkgbaujfj wctd efw strltfmcfs tdlt bkuaj nf lppacblnaf tk \wc`Bcavfr lgj lask tdfmcet blrj ilr`ft prfvlafgt cg ktdfr bkugtrcfs cs bkiifgtfj upkg. Ecglgbcla lglayscs lgj
cgtfrgla leelcrs ke tdf bkiplgy lrf kut ke tdf sbkpf ke tdcs rfpkrt
MCEZ BL^J IL^@FZ
Zdf Mcet blrjs ilr`ft cs nakkicgm lbrkss tdf wkraj lgj cs bkgscjfrfj l dcmday stlnaf ilr`ft
ekr tdf gfxt jfbljf. Zdf baksfj akkp mcet blrj ilr`ft (nuscgfss spfbcecb lgj krmlgczltckg
spfbcecb mcet blrj) cs rfsflrbdfj tk nf tdf ikst stlnaf cg glturf. Zdf ktdfr Mcet blrj ilr`fts
ac`f tdf kpfg akkp lgj sfic baksfj akkp ilr`fts lrf sdkwcgm scmgcecblgt pktfgtcla lgj rcsf
kvfr tdf alst efw yflrs. Zdf VRL lakgf nklsts l duikgmkus 8
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Lvfrlmf Guinfr ke Mcet Blrjs Xurbdlsfj ny Bkgsuifr Zypf (VRL) Pblrjdun.bkiY
MCEZ BL^J IL^@FZ CG CGJCL
Cg Cgjcl tdf Mcet blrj ilr`ft wcaa dlvf tk bkgscjfr tdf psybdkakmcbla lspfbts ke tdf nuyfr wctd
mrflt cgtfrfst lgj fipdlscs. Zdf Mcetcgm ilr`ft cg Cgjcl cs burrfgtay vlaufj lt 2888 brkrf ^s,
lgj cs fxpfbtfj tk dct tdf 5888 brkrf ^s ($< Ncaackg) ilr` skkg. Zdf lvfrlmf pfr-pfrskg-
spfgj kg mcet blrjs cs pfmmfj lt ^s >,888. Zfbdgcblaay, CtzBlsd tdf prfplcj blrj mclgt lgj
\wc`Bcavfr tdf Mcet blrj mclgt lrf tlrmftcgm skif scicalr ilr`fts wctd nuyfr psybdkakmy
nfcgm tdf `fy vlrclnaf ke jftfricglgt. Mcetblrjs Cgjcl wctd cts 885 cg Nlgmlakrf lgj kvfr cts feefbtcvf
>=%
>6%
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7/21/2019 Qwikcilver (Gift Card Market) Basic Report
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@rlgtdc I U
kpfrltckgs scgbf >884, dls sdkwg
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@rlgtdc I U
Dkw Ct ]kr`s
CgtfrgftZfafpdkgf(nlalgbf, nakb`,
lbtcvltf)
Nrkwsfr(wfn cgtfrelbf)
Ikncaf(nlalgbf, nakb` &lbtcvltf tdrkumd
sis) Fafbtrkgcb JltlBlpturf
(Kutafts tdrkumdBJIL, MX^R lgj ALG)
Cssucgm, fjffi,Nlalgbf,
Jflbtcvltf
ZrlgslbtckgRfrvfr
(Iuatcpaf Xrkmrlis)
R\A Rfrvfr (Zrlgslbtckg ^uafs)
NcaacgmJltlnlsf
Jltl lglayscs,Brystla rfpkrts
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7/21/2019 Qwikcilver (Gift Card Market) Basic Report
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@rlgtdc I U
\wc`Bcavfr @fy eflturfs
Jcstrcnutckg
Acg`cgm nrlgjs tk bustkifrs tdrkumd iuatcpaf paltekris lgj jcstrcnutckg rftlca kutafts.
Nrlgjfj Mcet Blrjs & Xrfplcj Blrjs iljf lvlcalnaf tk ykur bkgsuifrs tdrkumd tdf vlrckusjcstrcnutckg bdlggfas
Xalstcb Blrj Ilguelbturcgm
Ls plrt ke kur fgj-tk-fgj skautckg keefrcgm, \wc`Bcavfr dls wf dlvf plrtgfrfj wctd blrj
ilguelbturfrs tk bltfr ekr bustkifrs. Zdf sfrvcbf ljkpts tdf ekaakwcgm prkbfss lgj
cgmfguctcfs.
Rummfstckgs wctd rfspfbt tk bdkkscgm tdf rcmdt `cgj ke blrjs
Jfscmgcgm tdf blrj
Blrj pfrskglaczltckg
Keefrcgm lt nfst pksscnaf rltfs wctdkut bkiprkicsf kg tdf qulacty
Lglayscs elbcactcfs lask iljf lvlcalnaf ekr tdf bustkifrs cgjustry lgj bkgsuifr
rfqucrfifgts lgj dfap tdfi fvkavf nfttfr blrj strltfmcfs.
Cgtfmrltckg
\wc`Bcavfr paltekri prkvcjfs lg flsy-tk-usf sft ke LXCs ekr ncaacgm systfis, wfn pkrtlas, lgjktdfr Xkcgt ke slaf (XKR) systfis tk bkiiugcbltf wctd \wc`Bcavfr sfrvfrs lgj prkbfss
trlgslbtckgs tk cgtfmrltf stkrfj-vlauf-blrj prkbfsscgm.
Lglaytcbs
Zdf \wc`Bcavfr skautckg sdcps wctd l rcbd sft ke blggfj rfpkrts lgj prkvcjfs tdf lncacty tk
brfltf bustki rfpkrts wctdcg l sdkrt splg ke tcif. Cg ljjctckg, \wc`Bcavfr blg wkr` wctd cts
plrtgfrs kr bustkifr-prfefrrfj tdcrj-plrty vfgjkrs tk prkvcjf lglaytcbs cg tdf ekri ke rfla-
tcif jlsdnklrjs lgj prfsfgtltckgs. Zdf skautckg rugs kg Icbrksket R\A Rfrvfr, fglnacgm
flsy cgtfmrltckg wctd stlgjlrj Icbrksket prkjubts lgj ikst FZA tkkas lgj lglaytcbs fgmcgfs.
Bkgsuifr Rfrvcbfs
]ctd \wc`Bcavfr paltekri, bustkifrs blg jfacvfr prkiktckgla ifsslmfs tdrkumd CU^
rfspkgsf, ^fbfcpt ekktfrs, RIR ifsslmfs, lgj filcas. Kur bustkifrs blg fglnaf tdfcr fgj-
bkgsuifrs tk bdfb` nlalgbfs, trlb` tdfcr trlgslbtckgs, jflbtcvltf blrjs tdrkumd sfae-sfrvcbf
pkrtlas, wdcbd blg nf alugbdfj erki tdf bustkifr wfnsctf.
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7/21/2019 Qwikcilver (Gift Card Market) Basic Report
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@rlgtdc I U
Ikncaf wlaaft
\wc`Bcavfr dls sfburfj l ecvf-yflr prfplcj ikncaf wlaaft acbfgsf erki ^NC cg >8
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7/21/2019 Qwikcilver (Gift Card Market) Basic Report
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@rlgtdc I U
Mcvf ikrf kptckgs? Burrfgtay kgf ke tdf kppksctckg tk mcet blrjs lbbkrjcgm tk nfdlvckurla
fbkgkicbs cs tdf acictltckg kg tdf guinfr ke kptckgs tdlt tdf mcet blrjs fgtctaf tdfi tk.
Ciprkvcgm tdf kptckgs ny uscgm ilr`ft survfys wkuaj nf wkrtd l try.
Fxbdlgmf mcet/jcsbkugt blrjs? Fxbdlgmf paltekri ekr mcet/jcsbkugt blrjs wkuaj nf dfapeua
cg ciprkvcgm tdf mcvf ikrf kptckgs brctfrcl. Rkifnkjy wdk cs l rfmualr usfr lt XU^ wkuaj
nf ikrf tdlg dlppy tk fxbdlgmf dcs Eacp`lrt blrj ekr dcs ercfgjs XU^ blrj lgj vcbf vfrsl.
Jcspaly akylaty lgj jcsbkugt blrjs cg sdkps? Ikst ke tdf tcifs vfgjkrs dlvf tdf blrjs pcafj
up lgj stkrfj cg sdfavfs. Jcspalycgm tdf blrjs ikrf alvcsday lgj strltfmcblaay wkuaj dfap
psybdkakmcblaay ciprcgt tdf bdkcbf
Mcet kut tdf blrjs, gkt ls`? Mcvf lwly tdf blrj ls l mcet lakgm wctd lgktdfr ikrf pdyscbla krutcacty prkjubt (fxlipaf VRN fqucppfj blrj). Ikst ke tdf tcifs wdfg mcvfg l bdkcbf pfkpaf
bdkksf gkt tk tl`f tdf blrj fvfg ce ct cs ke cipkrtlgbf tk tdfi, cipaycgm nfttfr sfaacgm tlbtcbs
ekr tdf blrjs!
Ucaalmfs? Zdf ikncaf wlaaft bkgbfpt blg nf bustkiczfj tk tlp cgtk vcaalmfs lgj sfbkgjlry
bctcfs ilr`ft. Fvfg ce tdfrf csgt cgtfrgft pfgftrltckg lt prfsfgt cg tdcs ilr`ft, lbbfss tdrkumd
ikncaf pdkgfs lrf lvlcalnaf. Zdf Nlg`cgm cgjustry cs lask cg tdf lsbfgjfgby ekr tdcs ilr`ft,
wdcbd wkuaj dfap ekr pktfgtcla tcf ups. Icbrkecglgbf bkgbfpt sdkuaj gkt nf flscay kvfrakk`fj
EF] X^KNAFIR
Latdkumd tdf cgjustry cs bkgscjfrfj stlnaf lgj wctd aubrltcvf prkspfbts, tdfrf dlvf
nffg ilgy lrtcbafs lgj nakms fipdlsczcgm skif ke tdf acictltckgs ke mcet blrjs.
Lbbkrjcgm tk BFN Zkwfr Mrkup ikrf tdlg $< ncaackg kg mcet blrjs mkfs ugrfjffifj
lggulaay cg tdf VRL. L ilttfr tdlt gffjs tk nf bkgscjfrfj ekr tdf sl`f ke tdf bacfgts.
Zdfrf dlvf nffg bfrtlcg jkunts rlcsfj lnkut tdf vlacjcty tcifacgfs ekr skif mcet blrjs
lgj ce tdfy rflaay lrf mkkj ctfis tk mcet;
Zdfrf dlvf nffg qufstckgs rlcsfj lnkut tdf cgtfrfst lgj jcscgtfrfst elbtkrs tdlt lrf
lsskbcltfj wctd mcet blrjs. Ikst ke tdf tcifs tdfrf csgt iubd ljvfrtcscgm kr fxpksurf
lnkut tdf mcet blrjs letfr nfcgm cssufj. Ufry efw bustkifrs rfaklj mcet blrjs!
Xfrbfptulaay lgj tdrkumd mfgfrla bkgsfgsus akylaty lgj jcsbkugt blrjs lrf bkgscjfrfj
afss acqucj tdlg ikgfy
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7/21/2019 Qwikcilver (Gift Card Market) Basic Report
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@rlgtdc I U
MCEZ BL^J CGJVRZ^S CG KZDF^ BKVGZ^CFR
VRL
Dls tdf ncmmfst mcet blrj ilr`ft cg tdf wkraj wctd l $8 lnkut tdf bustkifr pfrbfptckg.
Elbtkrs Ac`fay tk Cgeaufgbf Bkgsuifrs tk Xurbdlsf (VRL)
Cgeaufgbcgm Elbtkr >885 >88= >884 >883 >888 >8
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7/21/2019 Qwikcilver (Gift Card Market) Basic Report
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@rlgtdc I U
Elbtkrs Ac`fay tk Cgeaufgbf Bkgsuifrs lmlcgst Xurbdlscgm (VRL)
Cgeaufgbcgm Elbtkr >885 >88= >884 >883 >888 >8:.5.:.6.2%
Bkgbfrg tdlt tdf blrj wkuaj
fxpcrf kr dlvf ljjfj effsG/L G/L G/L G/L .3.5% >4.4% 22.2% 28.5%
Zktla G/L G/L G/L G/L
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7/21/2019 Qwikcilver (Gift Card Market) Basic Report
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@rlgtdc I U
Erki tdf bustkifr's pkcgt ke vcfw, ikgfy trlgsefrs wctd Zrlgsefrwcsf lrf gkt fssfgtclaay
jceefrfgt erki bkgvfgtckgla ikgfy trlgsefrs. Zdf jceefrfgbf acfs cg dkw Zrlgsefr]csf rkutfs
tdf plyifgt. Cgstflj ke trlgsefrrcgm tdf sfgjfr's ikgfy jcrfbtay tk tdf rfbcpcfgt, ct cs
rfjcrfbtfj tk tdf rfbcpcfgt ke lg fqucvlafgt trlgsefr mkcgm cg tdf kppksctf jcrfbtckg. Ac`fwcsf,
tdf rfbcpcfgt ke tdf trlgsefr rfbfcvfs l plyifgt gkt erki tdf sfgjfr cgctcltcgm tdf trlgsefr, nuterki tdf sfgjfr ke tdf fqucvlafgt trlgsefr. Zdcs prkbfss lvkcjs bkstay burrfgby bkgvfrsckg
lgj trlgsefrs brksscgm nkrjfrs.
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@rlgtdc I U
^fefrfgbfs
dttp?//www.ikgfybkgtrka.bki/gfws/bgnb-tv>.dtia
dttp?//tcifskecgjcl.cgjcltcifs.bki/tfbd/tfbd-gfws/Lilzkg-okcgs-Cgjcl-stlrtup-stkry-nlb`s-
mcet-blrjs-bkiplgy/lrtcbafsdkw/:65>2382.bis
dttp?//www.bkiplgywc`c.cg/wc`c/qwc`bcavfr-skautckgs-prcvltf-acictfj.dtia
dttp?//www.ifjclglil.bki/>8