qwik cilver retechcon ppt white paper the new indian consumer- prepaying with joy-june 2014
TRANSCRIPT
THE NEW INDIAN CONSUMERPrepaying With Joy!
@ReTechCon 2014, June 19, 2014
ENTERPRISE CLASS TECHNOLOGY PLATFORM
The Leading End-to-end Merchant Branded Prepaid Card Solution
Over 14 Million+ transactions annually
Over 4 M Cards under management
Deployed in over 250+ cities & towns
Over 10,000+ Points of Sale presence
Leading the Prepaid & Gift Card category. 90% of Gift Cards in India Managed by QwikCilver.
VERSATILE TECHNOLOGYOne Platform, several solutions!
Loyalty Programs Pre Paid Card Gift Cards E-Wallet
Facebook Gifting E-Gift Card Food Court Corporate
Incentives
Promotions Reverse EMI Discount CardEmployee R&R
THE QWIKCILVER TECHNOVATIONCloud based Software-As-A-Service (SaaS) Entire solution managed centrally by QwikCilverSolution built on QwikCilver Platform – our IPSeamless integration at the physical & online POSPlatform Flexibility - key to meet varying market needsHighly Secure
Enabling Omni Channel Presence for
We enable Retailers to launch Prepaid & Gift CardsWe manage their Gift Cards, e-Gift Cards, M-Gift Cards.We enable Online, Social, Mobile Prepaid ManagementWe enable sale & redemption across all their channelsTotal Multi Channel Solutions!
RETAILERS
World Payment Report 2013Global Study by Capgemini• Growth of Non-Cash Payments Continues Unabated• Developing Markets Growth Continues to Outpace
Developed Markets• Consumers Continue to Embrace Non-Cash
Instruments, New Thresholds Achieved• Non-Cash Growth Trends Expected to Remain Robust • Prepaid Cards Growing at Significantly Higher Rates
than More Established Instruments
Transactions Vs Customer Engagements
Capgemini in a recent report:
“The Payments-acquisition value chain is splitting—with transactional components becoming commoditised and customer-engagement components becoming differentiators.
WHAT IS A GIFT CARD?
Retailers Prepaid Currency positioned as a Gifting Product I Gives the recipient freedom to choose I Convenient I Modern | Smart| Gifting Flexibility to Corporate and Individuals
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THE SALES MULTIPLIER FOR RETAILERS
Prepaid Money I Advance Cash Flows| Every Card Sold = Two Customers| Locked-In Customers Sales uplift of 100% to 400% I Breakage A complete winner for any Retailer!
GIFT CARD
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EXPLODING POTENTIAL
• The GC/GV market is worth $ 402 Mn (2011) and is expected to grow to $2.3B by 2017-18
• Some of the leading Retailers already do about 8 – 10% of top-line on Gift Cards / Vouchers
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GIFT CARD –TRENDS AND INSIGHTS
FY10-11 FY11-12 FY12-13 FY 13-14
1429
94
249
Gift Card Sales
Value in Crs
Volume in Lakhs
1677%
FY10-11 FY11-12 FY12-13 FY 13-14
1 2
8
23
1563%
Acceptance of Gift Card has increased as reflected in sales
Beauty Care
Speciality Retail
Travel
Apparels
Electronics
Footwear
Eyewear
Entertainments
Leather Accessories
Kitchen Appliances
Watches
HyperMarket
Books (Music/Toys)
Online
Food/Beverages
Department Store
0.0%
0.0%
0.0%
0.2%
0.2%
0.3%
0.4%
0.5%
0.9%
0.9%
1.4%
2.9%
3.6%
21.7%
28.5%
38.7%
Category wise GC Sales (Volume)
Total Volume23 Lakhs
Period : Apr 13 - Mar 14
Beauty Care
Speciality Retail
Travel
Apparels
Eyewear
Entertainments
Leather Accessories
Footwear
Electronics
Kitchen Appliances
Books (Music/Toys)
Watches
HyperMarket
Food/Beverages
Online
Department Store
0.0%
0.0%
0.2%
0.3%
0.4%
0.6%
0.6%
0.7%
0.7%
0.8%
2.3%
3.1%
3.9%
10.4%
24.7%
51.4%
Category wise GC Sales (Value)
Total ValueRs 249 Crores
Period : Apr 13 - Mar 14
Speciality Retail
Beauty Care
Apparels
Electronics
Footwear
Eyewear
Entertainments
Kitchen Appliances
Leather Accessories
Watches
Books (Music/Toys)
HyperMarket
Online
Department Store
Food/Beverages
0.0%
0.0%
0.1%
0.2%
0.2%
0.3%
0.5%
0.6%
0.6%
1.2%
3.0%
3.0%
15.1%
26.5%
48.7%
Category wise GC Redemption (Volume)
Total Volume18 Lakhs
Period : Apr 13 - Mar 14
Trends in Gift Card Transactions
FY10-11 FY11-12 FY12-13 FY 13-14
2.5 4.7
22.0
92.8
3687%Significant increase in Gift Card transactions over the years
Average Load Value Across Categories
Food/Beverages
Books (Music/Toys)
Leather Accessories
Kitchen Appliances
Eyewear
Online
Entertainment
Department Stores
HyperMarket
Apparels
Watches
Footwear
Beauty Care
Speciality Retail
Electronics
Travel
395
671
721
1025
1086
1235
1270
1436
1477
1993
2449
2680
3579
3813
4490
11209
Average Days to Redemption
>1Year
1-3Months
3-6Months
6-12Months
LessThan1Month
1%
32%
15%
6%
47%
47% of total redemptions are within a Month
CASE STUDYGIFT CARD -SALES
Case info % Uplift
A major luxury personal accessory retailer 206%
A major electronics retailer 131%
A well known department store 857%
A well known footwear retailer 237%
A well known kitchen appliance brand 318%
* Source: QC Internal transaction data
Gift Card and Uplift in Spends
WHY TRENDS
“Catch the next wave before it catches you”
[email protected] : 99025-50415