quinquina/chinato: bark to the future-presentation

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_____________________________________________________________________________________ Henri Laurent Desrousseaux, 1903, oil on canvas 90x125, Caves Byrrh,Thuir QUINQUINA: BARK TO THE FUTURE Tales of the Cocktail 2015

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Quinquina: Bark to the Future

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Henri Laurent Desrousseaux, 1903, oil on canvas 90x125, Caves Byrrh,Thuir

QUINQUINA: BARK TO THE FUTURETales of the Cocktail 2015

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Quinquina: Bark to the Future

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Sponsors

Please thank our sponsors

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Quinquina: Bark to the Future

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OUR CAPS TODAY

Please thank CAPS

Antonio ParlapianoJerry Thomas Project, Rome

Rebecca MondayCurio at Harvest, Columbus

Steven SantillanThe Esquire Tavern, San Antonio

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Quinquina: Bark to the Future

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Your Presenters

Jordan SilbertQ Drinks

Jean-Pierre CointreauRenaud Cointreau Group

Eric SeedHaus Alpenz

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Quinquina: Bark to the Future

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OVERVIEW

– Goals of this seminar

– Define Quinquina/Quinato/Quinado/Chinato

– The history of Quinine and Tonic

– Origins, evolution and decline of Quinquina

– Quinquina in context of WWII and post-war drinks business

– A place in the future

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Quinquina: Bark to the Future

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GOALS OF THE SEMINAR

Your Takeaways

– Quinine is a unique bittering agent

– Quinquina/Chinato has a unique profile as Aperitif WINE

– Much of its evolution and near demise had little to do with taste or strength of Brand

– The trends shaping its future have little to do with its past

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Quinquina: Bark to the Future

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Define Quinquina: this is WINE

– These are AROMATIZED and FORTIFIED Wines

• Aromatized: infused with herbs, fruits and/or spices

• Fortified: addition of alcohol, – Either to fix must to wine levels, and/or– From infusion of herbs and spices, and/or– Provide some stability until bottled (1 – 2 weeks once opened)

– Under US and EU law, these are all WINE• These are NOT spirits, NOT spirit-like• By US and European Union law, minimum 75% wine content

– Aromatized Wines held apart from Fortified & Other Oxidized Wines• Does not include Madeira, Sherry, Maury, Rivesaltes, Rancio, etc.,.

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Quinquina: Bark to the Future

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Define Quinquina: its own category of aromatized wine

– Quinquina (or, quinine wines) are their own category– Quinquina is NOT a type of vermouth

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Quinquina: Bark to the Future

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Define Quinquina: A Style of Aperitif Wine

Characteristics:

– Quinine focus, wine and/or mistelle based– Wine base historically and today matters

Traditional Application:

– Alone or with soda water– Mix with liqueurs– Some history and today in mixed drinks

• Richness and texture from mistelle base and/or wines

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Quinquina: Bark to the Future

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Define: Italian Chinato

Characteristics:

– Quinine focus, wine based– Wine base historically and today matters

• DOCG Barolo Chinato a subset of the Barolo category– Vermouth Chinato a leading style in 19th century, dead now– Why? Tradition, delicious, and a home for off vintages

Traditional Application:

– Alone (or with dark chocolate)– Vin Brulee– Small history in mixed drinks of 1920s/1930s Italian Futurists– Today in mixed drinks

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Quinquina: Bark to the Future

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Why Quinine?

A history of Quinine and Tonic, with Jordan Silbert

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Quinquina: Bark to the Future

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History and Production Styles Aperitif Wines

Call from the French Government from 1830’sTo Provide for Colonial Interests

Proved as appealing at home in France

1830: St. Raphael

1837: Amer Picon (ok, a spirit)

1846: Dubonnet

1865: Bonal

1866: Byrrh

1887: Kina Lillet

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Quinquina: Bark to the Future

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Rise and Fall of Quinine Wines

Call from the French Government from 1830’s to Provide for Colonial Interests

– Vigor for soldiers

– Curative for fever

– Better stability in transit and climate

– Appeal to relocating Europeans

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Quinquina: Bark to the Future

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Rise and Fall of Quinine Wines

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Quinquina: Bark to the Future

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Rise and Fall of Quinine Wines

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Quinquina: Bark to the Future

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Rise and Fall

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Quinquina: Bark to the Future

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Rise and Fall

‘takes the national tent to the most far flung colonies’

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Quinquina: Bark to the Future

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History and Components

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Quinquina: Bark to the Future

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Rise and Fall Lillet 1913

Over time

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Quinquina: Bark to the Future

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Rise and Fall Lillet 1928

Over time

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Quinquina: Bark to the Future

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Rise and Fall Lillet 1946

Over time

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Quinquina: Bark to the Future

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History and Production Styles Lillet 1954

Over time

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Quinquina: Bark to the Future

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Rise and Fall War and Postwar

– Quinine, forced substitutions• Starting in 1931, Mepacrine (Atabrine), Cloroquine, Mefloquine• Treatments today with Artemisinins

– Postwar loss of French colonies, govt as a customer

– Wartime restrictions on alcohol• Yields to strong postwar interest in French spirits• Golden age of Pastis

– Generational retribution• New generation didn’t want to drink what parents drank

– Evolution of French wine market• Starting in 1930s, progressing 1950’s to now, producers adopting

standards required of AOC (shift away from blending lots)

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Quinquina: Bark to the Future

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Rise and Fall War and Postwar

Insights on Postwar Market evolution with

Jean-Pierre Cointreau of Renuad Cointreau

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Quinquina: Bark to the Future

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REVIVAL

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Quinquina: Bark to the Future

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Relevance to Today’s F&B Program

Aperitif Service

– Light, low-alcohol offerings– Manageable pour costs– Refreshing– Optimal transition to bottle service with meal

Cocktails

– Rebalance to traditional (and lower alcohol) proportions– Improve net pour costs– Better manage transition to wine service

Other Reasons for Revival…