Quick Response Code

Eric Spector and Kevin McGehee

History

Matrix barcode: or two-dimensional code first designed by Toyota

Fast readability and large storage capacity compared to standard UPC barcodes

Consist of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data through supported extensions of data

QR Evolution

Initially used to track parts in vehicle manufacturing

Now used over a much wider range of applications: Commercial tracking Entertainment and ticketing Product/loyalty marketing

Mobile couponing where a company's discounted and percent discount can be captured using a QR Code

Storing a company's In-store product labeling

How..? How does the consumer read the code?

QR codes are read through smart phone applications such as Kaywa, and can scan, search and register the code in less than one minute.

How do you generate a code? QR codes are easily generated through sites such as

Kaywa.com or Google, who has recently released QR Generator of their own

How can marketers use the code? QR codes are currently and most commonly being used by

being featured on print advertising, posters, invites, menus, retail bags, and television ads:

Product details Contact information Offer details Event details Coupon redemption Twitter, Facebook, MySpace, LinkedIn Links YouTube videos and advertisements/teasers

Generation and Monetization

QRstuff.com Allows the user to both generate the QR code and

customize clothing, accessories, and household goods featuring the code for promotional items

unitaglive.com Unique custom codes with an additional tracking and

metric service PayPal

Membership services now support QR transactions for an additional fee to retailers

Prevent Quirkiness, Get Creative

20.1 million The number of U.S. mobile phone owners that

used their devices to scan a QR code in the three month tracking period ending October 2011

QR Codes are seen to “have potential” “The ability to access information won’t drive

customers to a product’s site unless there’s a reason for them to do so”

Enhancing the User Experience The Cleveland Museum of Art

Direct visitors to audio tours to provide more in-depth information.

Prevent Quirkiness, Get Creative

Prevent Quirkiness, Get Creative

Streamline the Customer’s Visit Starbucks is using QR codes to streamline

the way they interact with customers Customers can now integrate their pre-loaded

Starbucks card and their phone app pay more quickly and manage accounts learn about new and seasonal products Design/customize drinks Redeem and track rewards Located store locations

Prevent Quirkiness, Get Creative

Personalized Gift Giving This past holiday season, retailer JCPenney

allowed customers to add a personal touch to their gifts "Santa Tag" with an accompanying QR code By scanning the code, the giver could record a

personalized voice message for the recipient and then attached the code to the package

Non-Traditional Style

Potential Threat Near Field Communication

A set of standards for smartphones to establish radio communication with each other

By touching chips/devices together or in close proximity the “chips” can communicate and provide:

Contactless transactions Data exchange Simplified setup of more complex communications, such as

Wi-Fi With NFC marketers are able to measure and authenticate the

viewing of ads Confirm actual consumer engagement Leverage mobile’s one-to-one communication Deliver personalized offers at the point of purchase Email, mapping, and browser history tracking

QR Codes Add to Advertising

MAKING CURRENT MEDIA MORE INTERACTIVEThrough providing additional outlets for advertisers to

connect, engage, and communicate with the consumer