Quick Recap of Lecture 11

The growing importance of SHRD

• The competitive and volatile environment within which businesses operate is prompting senior management to take greater interest in HRD.

• A number of possible triggers – Difficulties in recruiting skilled employees– Need to develop a more flexible and adaptable

skill base– The need to align the potential of employees

with business objectives– Greater emphasis on performance evaluation– The need for HRP and succession planning

Definition of SHRD

• HRD is best seen as the strategic management of training, development and of management/professional education interventions, so as to achieve the objectives of the organisation while at the same time ensuring the full utilisation of the knowledge and skills of individual employees.

• It is concerned with the management of employee learning for the long term keeping in mind the explicit corporate and business strategies.

Characteristics of SHRD

• Integration with organisational missions and goals• Top management support• Environmental scanning• HRD plans and Policies• Line management commitment and involvement• Existence of complementary HRM activities

Lecture 12

HRD MANAGER: ROLES AND COMPETENCIES

Roles and Competencies

• Role

A set of task related behaviors required of a person by his or her position in the organization.

• Competency

A competency is an area of knowledge, ability, skill and other characteristics which an individual must possess in order to produce the outputs for his/her roles.

Senior Executives Roles in HRD

• Instill a corporate HRD philosophy• Develop a leadership style congruent with this philosophy• Develop HRD strategies and plans• Create organizational status for HRD function• Staff HRD department with competent people• Ensure availability of adequate resources• Develop a positive climate for HRD• Develop professional competencies in HRD managers• Do not expect immediate and visible results

Line Managers’ Roles in HRD

1. Identify developmental needs of staff

2. Demand professional development services

3. Develop staff on the job

4. Create a positive HRD process and climate

5. Motivate for development

6. Utilise staff capabilities

7. Liaise and coordinate with HRD specialists

HRD Managers’ General Roles

• Develop HRD policies and programmes• Plan HRD functions• Implement HRD mechanisms and processes• Monitor and evaluate HRD practices• Provide specialist/professional services• Advocate HRD philosophy and approaches• Establish linkage and coordination with managers and

outside consultants

HRD Managers’ Specific Roles

• Manager

• Facilitator of learning

• Consultant

• Researcher

Manager

• Manager of organizational learning systems• Developer of HRD policies• Operational management of HRD department• (planning, organizing, leading, coordinating/controlling)• Strategy development, long term planning and

integration of HRD• Marketing, promotion and development of HRD within

the organization• Evaluation of the impact of HRD on organizational

effectiveness

Facilitator of learning

• Learning specialist: group facilitation, instruction, use of media and learning transfer

• Analysis of training and development needs• Program planning and design• Developer of instructional strategies/materials• Instructor• Evaluation of learning achievement• Dissemination of knowledge• Counselor

Consultant

• Diagnosis of OD/organizational change needs• Management of OD/change process• Strategies development for organizational change• Planning and designing of change

programm/interventions• Marketing of OD program• Evaluation of OD program• Facilitation of change process• Advocate

Researcher

• Knowledge seeker

• Conceptualizer

• Evaluator

HRD Managers’ Roles, contd…

• ASTD Model:• Evaluator• Group facilitator• Individual development counselor• Instructional writer• Instructor• Manager of training and development• Marketer• Media specialist• Needs analyst• Program administrator• Strategist• Task analyst• Theoretician• Transfer agent

• Nadler Model:• Supervisor of programs• Facilitator of learning• Instructional strategist• Administrator and manager• Designer of programs• Arranger of facilities

Core Competencies of HRD Manager

• Operational management competency

• Strategic management competency

• Programme planning and development competency

• Programme evaluation competency

• Capacity development need assessment competency

• Learning programme design and evaluation competency

• Marketing competency

Core Competencies of HRD Manager, contd…

• Learning/group facilitation competency

• Change agent/OD practitioner competency

• Consulting competency

• People management/relationship competency

• HRD professional and functional competency

New Competencies for the HR Professional (David Ulrich)

• Credible Activist• Delivering results with integrity• Sharing information• Building relationship of trust• Doing HR with attitude

• Culture & Change Steward• Facilitating change• Valuing culture• Crafting culture• Personalizing culture

• Strategy Architect• Sustaining strategic agility• Engaging customers

• Talent Manager/Org Designer• Ensuring today’s & tomorrow’s talent• Developing talent• Shaping organization• Fostering communication• Designing reward systems

• Operational Executor• Implementing workplace policies• Advancing HR technologies

• Business Ally• Interpreting social context• Serving the value chain• Articulating the value proposition• Leveraging business technologies

Why HRD Fail in Organizations

• Failure to demonstrate need for the change

• Failure to establish viable competency development programmes for competitiveness

• Not viewed as strategic planning process

• Failure to measure and communicate impact on organizational effectiveness and efficiency

• Learning not viewed as an essential competitive advantage in the marketplace

• Poor image of HRD

How to Respond?As a Manager• Utilize both the opportunity and position power to bring about needed

changes regarding HRD importance and roles with accessibility to executive decision making

As a Facilitator of learning• Deliver and facilitate programs and activities; planning, designing and

developing training/development activities that improve skills and competencies

As a Consultant• Gain and mobilize power to influence the importance of HRD; analyse

performance and recommend solutions; exhibit expertise in subject matter; identify challenges and help in strategic planning

As a Researcher• Ensure that learning programmes provide a positive “payoff”; ability to

correctly diagnose organizational ills; utilization of research skills

Effective HRD Managers

• Ability to plan HRD activities targeted at the needs of main HR categories•Ability to establish goal priorities for HRD over one-to-five year time span•Ability to identify the most appropriate organizational positioning for HRD•Ability to communicate and influence within and outside the organization•Ability to develop effective HRD management information systems•Ability to develop HRD capacity within the HRD department•Ability to provide model of management practices and competencies focused by HRD•Ability to demonstrate professional and technical capability of HRD•Ability to build confidence in HRD staff

HRD Program Design Strategy

• Establish a written HRD philosophy

• Establish a HRD policy

• Obtain support from the top management

• Integrate HRD into the long term organizational plans

• Conduct extensive needs assessment

• Encourage collaboration

• Establish criteria for participation in HRD activities

Thank you !