quick discussion: role importance and talent availability
TRANSCRIPT
N. Robert Johnson LLC
Talent Attraction Role Importance and Talent AvailabilityUnderstanding how a different approach can shape recruitment
marketing strategy and resources
employer branding │ talent communications │ recruitment advertising HR’s ad agency.
Strategic recruitment marketing
is different than traditional
recruitment marketing.
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
Top-performing recruiting operations
are balancing the tension between
talent availability and role importance.
employer branding │ talent communications │ recruitment advertising
N. Robert Johnson LLC
Success in finding and
hiring top talent
depends on
understanding the
tension between talent
availability and role
importance.
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
Talent Availability
A measure of what it
takes to find, attract
and engage talent
that adjusts based
on the availability of
talent.
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
Role Importance
A way to prioritize
recruitment
marketing strategies
and tactics by
addressing the
organization’s talent
needs.
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
High-performers
set strategy and
tactics based on
the needs of the
organization (role
importance) and
the reality of
available talent.
X Role AX Role C
X Role D
X Role B
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
X
Low Role Importance/High Level
of Talent Availability• “Leans” to more traditional management of
recruitment marketing strategies and actions
• More transactional, less strategic approach
• Greater emphasis on ensuring right culture fit
(more candidates to filter through)
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
X
High Important Role/Low
Availability• Requires enhanced candidate targeting
• “Go to talent” strategies and actions
• Strong and compelling employer brand
messaging needed
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
Role and Talent Availability by Location
Role ImportanceHeadquarters Chicago Durham South Bend
DL #A DL #A DL #A DL #A
Accounting/Finance Analyst 3 X 10 - 20 - 0 - 3
Shop Foreman 4 - 2 X 22 - 5 X 6
Mechanical Engineer 4.5 - 0 X 4 - 6 - 0
Regional Sales Manager 2 X 2 X 8 X 3 X 0
Sales Manager 3.5 - 6 X 6 - 2 - 0
Electrical Engineer 4.5 X 3 - 12 - 6 - 2
DL = Desired Location; #A = Candidates Available
Sample Illustration
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
The importance of the role, and the number of
open positions per role, helps to shape the
recruitment marketing focus by prioritizing
organizational need and budget allocations.
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
The way in which you can reach, and influence,
talent is different depending on the availability
of that talent. Thus, talent availability will shape
the strategy and resources needed to reach
them.
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
Summing Up1) “One size fits all” recruitment marketing strategies are less
effective than a strategic and customized approach.
2) Understanding the balance and tension between role importance
and talent availability is a strategic approach that helps to
prioritize and allocate valuable recruitment marketing resources.
N. Robert Johnson LLC
employer branding │ talent communications │ recruitment advertising
N. Robert Johnson 216.410.5258 [email protected]
Q&A