QUESTIONNAIRE RESULTS

Rebecca Phillips

WHAT I HAVE LEARNT FROM MY QUESTIONNAIRE RESULTS – TARGET AUDIENCE

From my research I have found that my target audience should be between the ages 16-25 because these people might have some source of disposable income that they wish to spend on entertainment. As I received an equal amount of female and male candidates so I have the choice of target audience of gender, however, as I have chosen to do a indie music magazine, I will follow the convention of indie music magazines and aim my target audience mainly at males. However I will try to include some content relatable to females because I feel that there is a gap in this market. Due to the age group and music genre I am targeting for my magazine, I have looked at the most popular occupation field from my research and I have found that it is in full-time education. I have used this to determine that the language in my magazine will be of a high level as my target audience will have a greater understanding of the English language.

WHAT I HAVE LEARNT FROM MY QUESTIONNAIRE RESULTS - CONTENT

I can see from my results that my target audience enjoy going to live music events, especially festivals, so I can include reviews of past live events and give information about up-and-coming events.

I have also learnt that my target audience enjoys keeping up with new music, therefore I will include reviews of new music and artists.