Music Video Questionnaire Analysis

By Sandra

My survey results shows that 80% of the people who filled out my questionnaire are between the ages of 16- 25. This shows that my results are going to be more youth based as that’s the age of my target audience for my music video. By having mainly 16-25 years old response, they will be able to relate to the song represent the target audience. This helps me to address this sort of audience. I can then implement this by filming scenes that they would wanna see.

The results clearly shows that 29 people who completed my survey use ‘YouTube’ to view music videos. This is essential because I will upload my music video on YouTube. It’s the biggest social media youth use to view videos. By posting my music video on YouTube, it would be seen by most young adults.

The result shows that 17 people watches music video everyday, 10 people watches music videos every week, 4 people watch them every month. Out of all the people who completed my survey, nobody said they watch music video less than a week or once a month. Whereas 1 person doesn’t watch music video at all. From this I gathered that most people watch music videos every week. This means that my results will be more biased in favour of people who watch music video more often.

The results clearly shows that the people that answered my questionnaire listen to RnB, Rap and Pop in terms of music genre. However, less people listen to gospel, indie and rock. This is very important as music video I have chosen is in the genre of RnB and pop.

However, their answer to my question would make it easier to reach my target audience. This question enabled me to find out whether my target audience is mass or niche.

It would help in terms of the success of the music video because my target audience would watch it.

It shows in my result that MTV and 4Music are my audience favourite music channels. This respond will help me in terms of reaching my audience through music channels.

From the table above, you can clearly see that my audience like music with special effects. Therefore, In our music video we need to include animation.

In this question, I had to specify which type of favourite music video my target audience prefer.

The response which I collected from my survey support my research in showing variety between narrative, concept and performance based.

I have decided that my music video will have a narrative and concept based as most of my respondent seems to enjoy most.

My target audience prefer a music video to be funny or serious. In music video, I need to make it funny rather than serious because that’s what my audience prefer.

This question gives a range of different answers. It shows the type of genre my target audience listen to and why. From this answer, you can see that most of them prefer POP and RNB.

However, it is important because it shows that they can relate to Rihanna as her genre of music is POP and RNB.

In this question, my target audience prefers different range of emotions in a music video such as happiness, sad or angry.

From this survey, I have found out that my target audience will be between the ages of 16-25. I will aim more at young adults because my music video idea will be more suitable for that age group.

The song that I’m using is a mixture between RnB and Pop and I noticed that my target audience tends to watch music videos everyday or at least every week. 60% of the people that filled out my questionnaire said they enjoy watching music videos with a story.

Conclusion