QUESTIONNAIRE

Dear Respondent,I am Rohit Joshi student of MBA III semester from Pioneer Institute of Professional Studies Indore; I am carrying out the Major research project my topic is A STUDY OF CONSUMER PREFERNCE TOWARDS BRANDED JWELLERY .Your experience and opinion are highly valuable and I would be very Grateful if you would spare a couple of minutes to take part in this survey by completing the questionnaire below. I assured that your this data is only use for academic purpose.

Personal Details

Name : ……….………………………………………….................……

Occupation : Salaried Business

Educational Qualification :…….…………………….................…………………………….

Annual Income: : Below Rs.2,00,000 Rs.2,00,000-4,00,000

Rs.4,00,000-6,00,000 Above Rs.6,00,000

Age (in years) : 18-30 yrs 31- 40 yrs 41-50 yrs 50 & above

Contact No. (Optional) : …........……………………………………..................…

1)You buy jewellery for ________. Investment Fashion Occasions Festivals

2) Are you aware of the various jewellery brands available in the market? Yes No

3) Where do you prefer to buy ____?

Traditional family Jeweller Branded Store

4) Have you bought any branded jewellery? Yes No

5 )Do you think branded products are better than non branded products? Yes No

Please read each factors carefully and state that guide you while purchasing jwellery

FactorsPunjab

Jeweler’s PNG

Vaman Hari Pethe Gitanjali

Traditional Jeweler’s

Jeweler’s reputation          Purity          Making charges          Finishing          Weight          Color          New designs          Break up bill          Mode of payment          Delivery