Questionnaire

1. Do you watch TV?Yes No 2. Do you use mobile phone?Yes No3. Gender:Male Female 4. How many SIMS do you use?OneMore than one 5. Which SIM or SIMS do you have? Telenor Warid Ufone Zong Mobilink 6. I will watch the complete ad if it has humor in it. YesNo7. I dont find an ad interesting to watch if I have viewed it ________ times. 8. I dont find an ad with humor interesting to watch if I have viewed it ________ times. 9. Ads of Ufone are humorous. Yes No 10. I dont find Ufone ad interesting after viewing it ______ times.

THERE IS AN AD BEING RUN ON TV BY U-FONE. ANSWER THE QUESTIONS BELOW FOR THAT ADVERTISEMENT. 11. 12. How many characters are there in the ad?1. 12. 23. 34. 413. What is the message of it?a. Ufone gives two numbers in one SIM.b. Ufone costs lessc. Ufone is reliable.d. Ufone does social work. 14. What appeal does this Ufone ad use?1. Sex appeal2. Fear appeal3. Humor appeal4. None of the above15. Rank them according to your decision making criteria in selecting the SIM. (4 is the highest and 1 is the lowest rank)a. Cost _____________b. Quality _____________c. Friends or relatives line_____________d. Ads quality_____________16. Are you ready to change your service provider?YesNo

ANSWER QUESTION 20 IF YOU SAID YES TO QUESTION 19.17. If I change my service provider, I will move to:a. Waridb. Telenorc. Ufoned. Mobilinke. ZongSHOW YOUR DEGREE OF AGREEMENT AND DISAGREEMENT WITH THE GIVEN STATEMENTS BY WRINGINT A SCORE WHICH YOU THINK BEST DESCRIBE YOUR OPININ. SCORES AND THEIR MEANINIGS ARE GIVEN IN THE BOX GIVNE BELOW.Score 12345

MeaningStrongly DisagreeDisagreeNeither Agree Nor DisagreeAgreeStrongly Agree

S. NoStatementScore

18. I am satisfied with my mobile Sim

19. I use my SIM because its Ads interest me.

20. I use my SIM because of its service quality

21. I use my SIM because it costs me less.

22. I use my SIM because most of my friends have this SIM

23. I use my SIM because most of my relatives have this SIM

24. Ufone ads are not offensive to me in any way.

25. Ufone ads are not offensive towards any ethnic group

26. Ufone ads are not offensive towards any religious group

27. I always understand the message of Ufone ad

28. The speed with which Ufone comes up with new ads is good.

29. Characters used in Ufone reminds me of Ufone

THESE QUESTIONS WILL BE ANSWERED BY THOSE WHO DO NOT USE Ufone. S. NoStatementScore

30. I will move to Ufone if it gives me better quality.

31. I will move to Ufone if it give me service at lower rate

32. I will move to Ufone because of its humorous ads.