QuestionnaireName:………………………………………………….. Age:………. Prepaid Postpaid

M F Operator:………………….

1. Which mobile phone do you use to access data services? a. Basic phoneb. Smartphonec. Multimedia Phoned. Feature Phone

2. What is the frequency of data usage you do?a. Dailyb. Once in 3 daysc. Weekly

3. What is the average amount of time spent on data services?a. < 10 minutesb. 10 -30 minutesc. 30 – 1 Hr.d. > 1 Hr.

4. What is the major mode of usage of Data?a. Mobile Phonesb. Laptops/ Pcc. Both

5. What is the primary purpose of using data on your phone? a. Emailsb. Social Mediac. Web browsingd. Online app.e. Streaming videos

6. What according to you is the main limitation of using data services?a. Slow Speedb. Expensive plansc. Good only for limited used. Websites don’t look good on mobile screens

7. Please rank the following factors in the order of importance to you while making a buying decision of Data services:

Price……….. Network Coverage…………….Speed…………..Quality……………Usage………..

8. How would you rate the data service of your operator currently in terms of speed & price?(S) Poor (1)………..(2)………….(3)…………………(4)……………….(5) Excellent(P) Poor (1)………..(2)………….(3)…………………(4)……………….(5) Excellent

9. Owing to the most recent exposure / experience you had with Tata DoCoMo product, how much do you agree to the following?

Disagree Agree

Data services were worth the priceData services acts to my requirementsData services are easy to usePricing is competitive

10. Please tick the most appropriate according to you:a. Fixed monthly charge for unlimited data usageb. Per day usage plansc. Charge per data activity sessiond. Free Wi-Fi

11. What are the features that make you stick on to this Data provider?12. Are there any other services you would like to be offered?

Retailers:

1. Observe how they sell data packs:a. He does Probing / Promotion / Push or Notb. Pushes products which are user friendlyc. Pushes products which are trade friendly Which data plan is the most selling? MRP Operator Which service provider has the maximum sales in terms of Data plans?

What does customer actually want (in terms of requirement)