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7/31/2019 Questionnair New

1/5

Penetration of Branded Personal Care Products in Rural Areas

Questionnaire

Consumers:1) Name:

2) Occupation:

3) Age:

4) Gender:

5) Marital Status: a) Single b) Married

6) Family monthly income:a )>5000b ) 5000- 10000c ) 10000-15000 d) < 15000

Personal care

Question Skin Care Hair Care Oral Care

7) Frequency of purchase

8) Feature Preference

9) Brand conscious

10) General opinion of branded personal careproducts

11) Satisfaction level on the availability of various

brands

12) Price opinion

13) Place of purchase

14) Influential factors

7a) Dailyb) Weeklyc) Fortnightlyd) Once in a

monthe) Whenever there

is a need

8a) Qualityb) Pricec) Quantityd) Packaginge) Others (Specify)

9a) Yesb) Noc) Sometimes

10a) Excellentb) Goodc) Averaged) Poore) Very poor

11a) Highly satisfiedb) Satisfiedc) Neutrald) Dissatisfiede) Highly

dissatisfied

12a) Unaffordableb) Slightly Expensivec) Affordabled) Cheape) Very cheap

13a) Own villageb) Nearby townc) Retail outletsd) Wholesalers

14a) Friendsb) Advertisementc) Shop keepersd) Packagee) Others (Specify)


2/5

Penetration of Branded Personal Care Products in

Rural Areas

Retailers:

1 ) Name:

2 ) Name of the Shop:

3 ) Address:

___________________________________________________________________________

___________________________________________________________________________

4 ) Since how long have you been in this business?

5 ) The products you deal with.

a ) Only Local Products

b ) Only Branded Products

c ) Both Local and Branded Products

Personal care Brand preferred Quantity

15)

Skincare

Soaps :

Fairness creams :

Moisturizers :

Sunscreens :

16)

Hair

Care

Shampoos :

Conditioners :

Hair oil :

Shaving creams :

17)

Ora

lcare Toothpaste :

Toothbrushes :


3/5

6 ) Local personal care products dealt by you..

7 ) Branded personal care products dealt by you..

Personal care Brands

Skin

Care

Soaps :

Fairness creams :

Moisturizers :

Sunscreens :

Hair

Care

Shampoos :

Conditioners :

Hair oil :

Shaving creams :

Oralcare

Toothpaste :

Toothbrushes :

Personal care Brands

Skin

Care

Soaps :

Fairness creams :

Moisturizers :

Sunscreens :

Hair

Care

Shampoos :

Conditioners :

Hair oil :

Shaving creams :

Oralca

re

Toothpaste :

Toothbrushes :


4/5

8 ) How often do you place an order for the supplies of:

i ) Local personal care products:

a ) Weekly

b ) Fortnightly

c ) Monthly

d ) Whenever there is a need

ii ) Branded personal care products:

a ) Weekly

b ) Fortnightly

c ) Monthly

d ) Whenever there is a need

9 ) Who usually visit your shop for purchases?

a ) Men

b ) Women

c ) Both

10 ) According to you, the movement of which type of personal care products is better?

a ) Local

b ) Branded

11 ) Your satisfaction level with the percentage of commission received on Local personal

care products:

a ) Highly satisfied

b ) Satisfied

c ) Neutral


5/5

d ) Dissatisfied

e ) Highly dissatisfied

12 ) Your satisfaction level with the percentage of commission received on Branded personal

care products:

a ) Highly satisfied

b ) Satisfied

c ) Neutral

d ) Dissatisfied

e ) Highly dissatisfied

13) On what kind of products do you give recommendations to the consumers?

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

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