questionary (2)
TRANSCRIPT
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BHARTI VIDYAPEETH DEEMED UNIVERSITY
AMPLIFY MINDWARE
MARKET RESEARCH ON MOBILE
Name of the retailer…………………………………………………………………………………..
Area…………………………………………………………………………………………………………….
Contact person…………………………………………………………………………………………….
Contact number……………………………………………………………………………………………
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1. Which mobile brand has maximum sale?
A. Nokia B. Samsung
2. If Nokia then Why customer prefer Nokia?
A. brand recognition B. after sales Service
C. features D. Price
3. If Samsung then why customer prefer Samsung?
A. brand recognition B. After sales Service
C. features D. Price
4. Which feature likely most by the customer?
A. Only Talk C. Multimedia function
B. GPRS D. Touch screen
5. Which specific model of Nokia has more demand?and why?
…………………………………………………………………………..
6. Which specific model of Samsung has more demand?and why?
……………………………………………………………………………..
7. Which company gives you more margin?
………………………………………………………………………………..
8. How will you rate these product out of ten?
…………………………………………………………………………………. SIGNATURE
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BHARTI VIDYAPEETH DEEMED UNIVERSITY
AMPLIFY MINDWARE
MARKET RESEARCH ON MOBILE
Type :- Public
Industry :- Computer software
Founded :- Tampere, Finland (1865)
incorporated in Nokia (1871)
Founder :- Fredrik IdestamLeo Mechelin
Headquarters :- Espoo, Finland
Area served :- Worldwide
Products :- Mobile phones
Smartphones
Mobile computers
Networks
Revenue :- €40.99 billion (2009)
Net income :- €891 million (2009)
Employees :- 131,553 (September 30, 2010)
Website :- Nokia.com
In 1992, Nokia decided to focus on its telecommunications business. This was probably the most
important strategic decision in its history.
As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industry’s global boom – and made it the world leader before the end of the decade...
1992: Jorma Ollila becomes President and CEO Jorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications.
1992: Nokia’s first GSM handset Nokia launches its first GSM handset, the Nokia 1011.
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BHARTI VIDYAPEETH DEEMED UNIVERSITY
AMPLIFY MINDWARE
MARKET RESEARCH ON MOBILE
1994: Nokia Tune is launched Nokia launches the 2100, the first phone to feature the Nokia Tune.
1994: World’s first satellite call The world’s first satellite call is made, using a Nokia GSM handset.
1997: Snake – a classic mobile game The Nokia 6110 is the first phone to feature Nokia’s Snake game.
1998: Nokia leads the world Nokia becomes the world leader in mobile phones.
1999: The Internet goes mobile Nokia launches the world's first WAP handset, the Nokia 7110.
Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the
future...
2002: First 3G phone Nokia launches its first 3G phone, the Nokia 6650.
2003: Nokia launches the N-Gage Mobile gaming goes multiplayer with the N-Gage.
2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices, the Nokia Nseries.
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BHARTI VIDYAPEETH DEEMED UNIVERSITY
AMPLIFY MINDWARE
MARKET RESEARCH ON MOBILE
2005: The billionth Nokia phone is sold Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone subscriptions pass
2 billion.
2006: A new President and CEO – Nokia today Olli-Pekka Kallasvuo becomes Nokia’s President and CEO; Jorma Ollila becomes Chairman of
Nokia’s board. Nokia and Siemens announce plans for Nokia Siemens Networks.
2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences
operations. Nokia launches Ovi, its new internet services brand.
2008 Nokia's three mobile device business groups and the supporting horizontal groups are replaced by
an integrated business segment, Devices & Services.
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BHARTI VIDYAPEETH DEEMED UNIVERSITY
AMPLIFY MINDWARE
MARKET RESEARCH ON MOBILE
Type :- Public (Korean: 삼성그룹)
Industry :- Conglomerate
Established: 1938
Founder :- Lee Byung-chul
Headquarters :- Samsung Town, Seoul, South Korea
Area served :- Worldwide
Products
Revenue :- US$ 173.4 billion (2008)
Net income :- US$ 10.7 billion (2008)
Employees :- 276,000 (2008)
Website :- Samsung.com
How Samsung Mobile started out Samsung started out as a small shop in Daegu, South Korea, and gradually built up into a massive
conglomerate covering everything from ship building to insurance. The Samsung Electronics
business we know best was set up in 1969, initially making TVs, but launching atelecommunication division in 1977. The company’s first mobile, the SH-100, was released in
1988.
What it does now Today Samsung is the world’s second biggest handset seller after Nokia after overtaking Motorola
last year, and still growing rapidly in developing countries. It’s not hard to see why - Samsung’s U
series of slide out phones with touch sensitive buttons outclass Motorola’s offerings, while its latest
touchscreen ventures are giving the iPhone a run for its money.
Key innovations
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BHARTI VIDYAPEETH DEEMED UNIVERSITY
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MARKET RESEARCH ON MOBILE
CDMA champ - Samsung was one of the pioneers of mobile telephony standard CDMA in the
1990s, though GSM has since replaced it.
Quality collabs - Collaborations with the likes of Giorgio Armani and Bang & Olufsen have cutSamsung a large piece of the high-end pie.
Smart smart phones - Samsung’s gunning for the best in every market, from iPhone killers such
as the Samsung Omnia, to mega megapixellers like the Pixon M8800.
Milestone handsets
Samsung SH-100 Release date: 1988
The first Korean mobile phone failed to mak e waves at the time, but it’s not hard to see the
significance now.
Samsung SGH-T100 Release date: 2002
The world’s first TFT-LCD mobile was the biggest Samsung seller ever at the time, topping 10
million sales.
Samsung D900 Release date: 2006Still selling strong, Samsung’s D900 has one of the best speakers we’ve ever used built in so you
can chat without frying your brain at the same time.
Samsung U100 Release date: 2007
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BHARTI VIDYAPEETH DEEMED UNIVERSITY
AMPLIFY MINDWARE
MARKET RESEARCH ON MOBILE
NOKIA
&
SAMSUNG
P.K.RANJAN KUNAL SASHI
PGD-MM PGD-MM PGD-MM
MM/10/031 MM/10/030 MM/10/032