I am currently involved in making a music magazine that focuses on R&B/Hip-Hop music. My target audience are males and females aged 16-28yrs who are interested in R&B/Hip-Hop music. I would be very grateful if you could answer the following questions about R&B/Hip-Hop music and music magazines by selecting/ticking the answers that apply

1. Are you :Male/Female- aged 16-28 and interested in R&B/Hip-Hop music? (Circle Yes/No)

What R&B/Hip-Hop music/artists/bands do you currently listen to?: ………………………………………………………………………………………

2. What attracts you to R&B/Hip-Hop music? The lyrics of the songs The instruments and vocals used The image of the Indie genre The artists/bands Other (specify below)

………………………………………………………………………………………

3. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than £1

£1-£2 £2-£3 £3-£4 More than £4

4. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5.

NO (If No please go on to answer question 6)

5. Specify which music magazine(s) you buy and /or read.

………………………………………………………………………………………. What do you like about this magazine?

…………………………………………………………………………………….

6. Why don’t you buy and or read music magazines?(tick the answers that apply) I don’t really know much about them They don’t interest me They don’t seem to be aimed at people like me

They’re too expensive I don’t buy/read any magazines Other reasons (please specify) ………………………………………

7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

A B C D

please give reasons Why?

………………………………………………………………………………………......

9. What would you like to see on the cover of a music magazine?

Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree(5 is top score) or disagree(o is bottom score)

Preferred images /photographs for cover of magazine

0 1 2 3 4 5

a) Several imagesb) one main image of key

artist/bandc) Musical instruments/propsd) Bright colourse) Darker coloursf) Other-please specify

What specific images/ photographs associated with R&B/Hip-Hop genre would you like to see on the front cover and would attract you to a music magazine

10. What contents would you like to see in this R&B/Hip-Hop music magazine? To what extent do you agree or disagree that the following would be good content for this music magExamples of appropriate content

0 1 2 3

Gig guidesGeneral info about the

music sceneInfo about particular bands/ artistsGossipLatest newsFashionOther (please specify)

…………………………………………………………………………………………

11. What would you like to see in a double page spread article that would feature in this magazine:

Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree(5 is top score) or disagree(o is bottom score)

0 1 2 3 4 5Interview with a R&B/Hip-Hop artist/band Article about R&B/Hip-Hop scene

General article about main indie rock developments

Musical instruments/propsBright colours

Darker coloursOther-please specify

What specific images/ photographs associated with R&B/Hip-Hop would you like to see on the front cover and would attract you to a music magazine

Thank you for taking part in this research