Question Three:

What kind of media institution might

distribute your media product and

why?

Bauer MediaBauer is Europe’s largest privately owned publishing Group, I believe my

magazine is a great product to sell under Bauer Media productions.

Bauer Media owns top music magazines Kerrang and Q and radio

stations Magic 105.4 and Kiss 100. f

My magazine would fill a gap in Bauer Media’s market as they currently

do not publish a magazine of Hip-Hop/R&B genre. Europe compared to

other parts of the world, America in particular doesn’t invest in many

endorsements aimed at the urban sub-culture such as music magazines.

Bauer clearly has a lot of knowledge of music and with a successful

R&B/Hip-Hop radio station such as Kiss 100 I see no reason why my

magazine could not accompany it and be seen as a monthly issue

referring to KISS 100’s direct top songs, DJs and mutual featured artists.

I believe my magazine has the right flair and edge to sit amongst Bauer

Media and its top selling music magazines therefore to distribute ‘DJ

Talk’ under Bauer Media would be a great way of reaching all popular

music styles and possibly dominating a gap in the market which has yet to

be covered in the UK. With my magazine being Hip-Hop/R&B genre I

see no reason as to why it would directly compete with Bauer Media’s

existing music magazines.