question delivery options
DESCRIPTION
TRANSCRIPT
SURVEYS
HOW…can I deliver the questions to the participant? (possible question types) Multiple choice. Scale. Closed ended Ranking. Free Response. Open- ended
WHO? WHAT? HOW? o WHERE?
SURVEYS
HOW…can I deliver the questions to the participant? (possible question types) Multiple choice Scale. Ranking. Short Answer.
Respondent is asked to choose one or more responses from a list of alternatives.
WHO? WHAT? HOW? o WHERE?
13-3
SIMPLE CATEGORY SCALE
Did you graduate from Wilkes University?
YesNo
12-4
MULTIPLE-CHOICE, SINGLE-RESPONSE SCALE
What was your concentration in the MBA Program? Human Resources Accounting Finance Operations Management Healthcare Administration Marketing International Business Other (specify:_____________)
pick only one
response…
12-5
MULTIPLE-CHOICE, MULTIPLE-RESPONSE SCALE
What electives did you take in the MBA Program? Human Resources Law And Compensation Applied Business Models E-Business For Marketers And Entrepreneurs Investment And Portfolio Management Advanced Leadership Theory Organizational Diagnosis, Development, And Change Other
check all that apply…
SURVEYS
HOW…can I deliver the questions to the participant? (possible question types) Multiple choice. Scale Ranking. Short Answer.
This option presents a set of attitude statements and asks respondent to express agreement/disagreement or rating of a created scale.
WHO? WHAT? HOW? o WHERE?
12-7
LIKERT SCALE
The MBA Program at Wilkes University offers elective courses that match my interests.
Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
13-8
RATING RESPONSE STRATEGYStrongly influential
Somewhat influential
Not at allinfluential
Good academic reputation
Enjoyable campus life
Many friends
High quality faculty
Semester calendar
…perhaps you don’t want the basic agree/disagree
categories
12-9
Very unfair Unfair Neither fair nor unfair Fair Very fair
Unfair Somewhat Fair Fair Very fair
How fair of a professor is Dr. Edmonds?
BALANCED OR UNBALANCED
…remember to provide a balance of positive and
negative category options
12-10
Very unfair Unfair Neither fair nor unfair Fair Very fair
Very unfair Unfair Neither fair nor unfair Fair Very fair No opinion Don’t know
How fair of a professor is Dr. Edmonds?
FORCED OR UNFORCED CHOICES
…do you want to force the respondent to answer? (so if they have no opinion on the
subject, that are able to say so)
12-11
Very unfair Unfair Neither fair nor unfair Fair Very fair
Very unfair Somewhat unfair A little unfair Neither fair nor unfair A little fair Somewhat fair Very fair
How fair of a professor is Dr. Edmonds?
NUMBER OF SCALE POINTS
…how many options are needed? (five is the most
common…if the categories aren’t that different, perhaps
they can be combined)
SURVEYS
HOW…can I deliver the questions to the participant? (possible question types) Multiple choice Scale Ranking Short Answer.
Presents a statement with a set of items that asks the respondent to order the items with relation to the statement.
When creating categories, think of
what you intend to do with the responses…
WHO? WHAT? HOW? o WHERE?
13-13
RANKING
Regarding the available concentrations, select your top 3 choices.__ Human Resources__ Accounting__ Finance__ Operations Management__ Healthcare Administration__ Marketing__ International Business__ Other
…how many items can be easily ranked? (it will be challenging
to complete this type of question quickly)
SURVEYS
HOW…can I deliver the questions to the participant? (possible question types) Multiple choice Scale Ranking Short Answer Short answer responses may
consist of a phrase, sentence, or paragraph.
The survey author is responsible for tabulating comments.
WHO? WHAT? HOW? o WHERE?
13-15
FREE-RESPONSE STRATEGY
What factors influenced your enrollment in Wilkes?________________________________________________________________________________________
SURVEYS
HOW…can I deliver the questions to the participant? (possible question types) Multiple choice. Scale. Closed ended Ranking. Free Response. Open- ended
WHO? WHAT? HOW? o WHERE?
ADVANTAGES…of closed ended
Used in self-administer scenariosEasy to codeEasy to enterEasy to analyzeEasy to present
DISADVANTAGES…of closed ended
Must develop many response categoriesMay force invalid questionsLess depth and/or substanceRespondents cannot clarify their answer
www.keene.edu/crc/forms/designingsurveysthatcount.pdf