question 3: what have you learnt from your audience feedback?
TRANSCRIPT
The third task of our overall media assignment consisted of collectively creating and presenting a
pitch to the class which is known as the treatment , this is a rough plan on what we intend to do.
Our treatment consisted of the genre, brief synopsis of theme, narrative and characters, logistics
and feasibility and basic elements of our short film.
After presenting our treatment to the class we received some useful yet critical feedback. For
example the class mainly had confusion over our narrative. We originally decided on an action
adventure theme with elements of romance to it however we were unclear ourselves on the action
adventure that the film would feature and its main narrative. Therefore after questioning the
audiences feedback we came to the conclusion of changing the combination genre to Romance
Comedy. They commented that comedy is very successful and popular in the media sector
currently and will attract and entice the right target audience.
We have also change the length of the film after looking carefully at the spec and being advised and inform by our teacher that our film can only be a maximum of 5 minutes.
• Furthermore, scenes were we planned to feature violence and
swearing have now been erased as believe this will be
unnecessary due to the change in the narrative however the
moral of our film still remains the same, that men are not always
in the wrong.
After presenting our short film to the class we received some critical feedback:
GOOD POINTS: the class enjoyed the narrative and thought it was evident and easy to understand. They also enjoyed the comedy elements to it and the non diegetic sounds as it captivated the audience in.
Bad points: Some did agree that during scenes of where Zara was patiently waiting for Toby to arrive, the background sound was too apparent and was disturbing the scene. For further improvements they recommended to adjust any sound track lightly into the background to make the film in general look more professional.
http://www.youtube.com/watch?feature=player_embedded&v=cl
v8-HwL0l8
After creating our house styles for both of our print products, we created a presentation that consisted of the case studies that we used and that also encouraged us to come to our final drafts of both houses styles. The main case studies that I focused on was the breakup and no strings attached. I believe the layout of both this media products reflect the layout of our house styles.
The following link is our pitch
http://www.slideshare.net/yusra99/research
planning-pitch-for-print-products-elaaaa
After presenting this pitch to the class, majority of our class mates agreed that
the house styles do look unique and very professional and therefore would be
successful in enticing the right target audience. However in terms of the poster
they were slightly confused about the main image. Some recommended to use an
image of Toby with both animated characters on his shoulder as this will inform
the target audience of both theme, narrative and brief synopsis. Furthermore
they also agreed on the main image for the film review, remarking that it should
consists of an image with both main characters sitting on the bench as this is the
significant location of where their love blossomed.
http://www.youtube.com/watch?feature=player_embedded&v=clv8-
HwL0l8
• Jamsheed presented a
separate pitch where he
revealed to the class his
rough sketches of what
the potential film poster
can look like.
• The class agreed with
his ideas and
therefore
recommended to use
this house style draft.
However some did
recommend to adjust
images of both of the
animated characters
as this will indicate
genre and entice the
audience in further.
For this particular task we were required to use SurveyMonkey and
create a questionnaire for the public to fill in a range of 8 questions.
These questions referred to all 3 media products and how they work as
a whole. After 5 people reviewing our questionnaire we received some
critical feedback.
• In terms of strengths the film with held, the responders all agreed the
storyline, animated characters and non diegetic sounds that were
compatible with the scenes are the strong points of our short film.
In terms of weaknesses, some believed the cutting rate was
too fast in some scenes, the sound could be improved
especially when the animated characters appear and the
speech bubbles are doing the talking .Also some captions
were to fast unable for the audience to read it.
When regarding the conventions and textual analysis of our film, all of our
respondents agreed that our short film did follow the codes and conventions.
They commented that the narrative was clear and specific, various shots were
used and the location was suitable and compatible with the narrative of the
short film.
However in terms of the film poster majority of the respondents all stated
that our film poster contradicted codes and conventions. They believed it was
unsuitable to use a studio shot image rather than a screen shot of a scene
from the short film. The main element that contradicts itself the most will be
the image. Due to these results we made small adjustments to our film poster
involving the image. On the other hand, the respondents believed the film
review did follow the conventions and had an element of professionalism. This
believe the layout, font and structure of the review encouraged this.
Before After
We have adjusted a collage of shots
from the short film into the
background to distract any un
wanted attention form the main
image and to make it less evident.
Furthermore the results indicated that the characteristics/
genre corresponded well with the short film. They believed
as a package all three media products work well together
due to similar styles, themes and colour scheme, they also
believed it matched with the overall tone of the short
film.
Last of the, the most significant questions of all, if
improvements were to be made in terms of all 3 media
products, what should they be?
Majority of the respondents all agreed the one major change
that should be adjusted is the main image of poster as
they believe it is out of place and does not fit in with the
layout. Furthermore one recommendation was made to
change the colours of the text that appear as captions is
the fair background to make it more vibrant and able to
recognise. Also various locations can be adapted in order
to make the audience gain more interest in the short film.