Santana Stewart

Question 3 – What have you learned from your audience feedback?

We chose to post the music video onto Facebook for viewers to comment on it. As when we trying to get people to write on the video on YouTube you have to create an account with YouTube or you couldn’t comment which was creating a lot of problems for viewers. We also chose to post questions underneath the music video focus group and then our audience could give us the feedback we wanted.

The first question we chose to ask was ‘What genre do you think this video is?’.

We chose to ask this question as we wanted to make sure the audience new what genre we chose for the music and video. Everyone who commented replied with ‘pop’ which is correct as we chose to have an indie pop genre. Indie as it is a new artist so is still independent and unheard, and pop as the music is a pop song. The feedback we gathered was great as this is what we wanted the audience to decode the video as a pop music video.

The second question we chose to ask the audience is ‘What do you like the most about this music video?’

We chose to ask the audience this question as this tells us what parts of the video the audience prefers and whether we the video is good or not. One member of the audience chose when the singer is looking at her phone at the message her ex has sent her. This is good feedback as we definitely wanted to add this shot to the video as it shows when the singer became independent. Another member of the audience wrote ‘ I really like the burning photograph I think it symbolises the end of the relationship very effectively’ This is great as this tells us exactly what idea the audience has from the video and how they decoded the shot. This is also great feedback as we wanted the burning photograph to symbolise the break up between

the singer and the ex and this is exactly what it encodes. The last audience member wrote ‘The fact that it’s at the sea side, it’s unique and adventurous’. This is also very good feedback as we didn’t know whether shooting the video at the sea side would be a good idea as this usually encodes happiness but as it was a dull day we believed it may work as it encodes sadness as the sky and sea is dull and windy.

Santana Stewart

The third question we asked the audience ‘Do you understand the storyline?’

Each member of the audience replied with yes, which states to us that when recording and editing the video we chose which shots to put together correctly as the audience has understood the storyline. That the video is about upset and heartbreak. This also states to us again that the genre, and place we recorded the video connect as the audience know the storyline.

The fourth question we asked the audience was ‘Do you think the location of our video is suitable for the storyline, yes or no?’

All of the audience members replied with yes. Again this is exactly the feedback we wanted as we wasn’t sure whether recording the video at the beach would be such a god idea as again the beach is usually a happy place where people go to have fun but as the day was dull and very windy we believed it may work. Due to the feedback we got, we now understand that the setting of the video did work as all of the audience agreed.

The fifth question we asked the audience was ‘What could we improve if we recorded this video again?’

One member of the audience replied with ‘Make sure all miming is in time and maybe shoot in more locations.’ This states that the acting in the video could have been better and tells us that we should’ve recorded the video in more location. Which we were going to do but we didn’t want the audience to become confused at the different types of locations we may have recorded at. For example we didn’t want to jump

Santana Stewart

from a beach scene to a bedroom scene, but the comment proves that if we had chosen to record in lots of different locations that the audience wouldn’t have become confused as this is what they want to see.

Another member replied with ‘I think that you should improve the miming and in some places make sure that the miming is in time with the words in the song’ This again shows us that the miming was not so great and the acting could be better but also shows us that the editing could be improved as in some areas of the song the miming and the actual song are not in time with each other. Which we can improve by just editing small sections of the video to get the song and miming in time with each other.

The last member wrote ‘The miming make it more realistic’. This again shows that the acting was not great and could really be improved. This also insists that we should have recorded scenes more than once as if we had back up scenes for each and every different shot we had then we may have created better shots as some shots will be better than others .