What kind of media institution might distribute your media product and why?

I think ‘Egmont’ would be a suitable institution to distribute my magazine because it publishes ‘We Love Pop’ and ‘Go Girl’ magazine which have similar target audiences. They have been created to excite and entertain to get children reading. There is a free gift on every issue which is specially selected to add even more value to the magazine experience. I feel this would contribute to my magazine and may appeal to the younger readers that may be interested in a free gift.

Moreover in an online article (http://www.thebookseller.com/news/egmont-magazine-sales-57) it shares some statistics on how Egmont magazine sales have increased. ‘Go Girl’, which would be similar to my magazine was up 21.9% year-on-year which shows why this media institution might distribute my magazine.

International Publishing Media is one of the UK’s leading consumer magazine and digital publishers. ICP Media groups titles under five magazine divisions:

Connect (women’s weeklies such as Look and Now Magazine)

Inspire (leisure and specialist)

Ignite! (men’s lifestyle and entertainment)

SouthBank (women’s lifestyle and home interest)

TX (portfolio of television titles)

I think that this would be a good media institution to distribute my magazine because it is a large portfolio selling over 350 million copies each year. Therefore my magazine would sell lots of copies.

Also as ICP Media does not publish a magazine like mine then it could get higher sales than another media institution as there would be no competition within ICP Media.