QUESTION 3:WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA

PRODUCT AND WHY?

• IN THE FILM “FISH TANK” THE PRODUCTION COMPANY IS CALLED “THE CRITERION COLLECTION”. THE CRITERION COLLECTION IS AN AMERICAN VIDEO-DISTRIBUTION COMPANY WHICH SPECIALIZES IN LICENSING "IMPORTANT CLASSIC AND CONTEMPORARY FILMS" AND SELLING THEM TO FILM AFICIONADOS. THE PRODUCTION COMPANIES IN ANOTHER YEAR SUCH AS “FILM 4” WERE ALSO BRITISH. A MAJOR DISTRIBUTION COMPANY SUCH AS “DISNEY” WOULDN’T PRODUCE A GRITTY REALISM FILM BECAUSE THE PROFIT WOULDN’T BE GREAT ENOUGH TO MAKE IT THERE WORTHWHILE. THIS IS BECAUSE GRITTY REALISM FILMS DON’T ATTRACT A WIDE AUDIENCE AND SO BRING LITTLE PROFIT IN.

• OUR FILM WOULD BELONG TO THE BRITISH FILM INDUSTRY BECAUSE IT IS CULTURALLY SPECIFIC. THIS MEANS IT IS BASED AROUND A BRITISH LIFESTYLE WITH BRITISH LOCATIONS AND NARRATIVE. THE CONTENT AND THEMES WOULD THEREFORE BE MORE ATTRACTIVE TOWARDS BRITISH PEOPLE AS THEY COULD RELATE TO THE STORY MORE. FURTHERMORE THE “4 C’S” THEORY SUGGESTS REFORMERS WOULD BE MOST LIKELY TO WATCH THE GRITTY REALISM FILMS BECAUSE THE THEMES APPEAL TO THEM. MOREOVER BRITISH PEOPLE LIKE TO SEE BRITISH LOCATIONS WITHIN FILMS TOO, AND BEING A BRITISH BASED FILM IT IS WISE TO BE PRODUCED BY BRITISH COMPANIES. AS WELL AS THIS, BRITISH PUBLIC – IN PARTICULAR THE REFORMERS, LIKE TO SEE THE BRITISH COMPANIES WITHIN MEDIA SUCH AS THE FILM INDUSTRY.

• A REASON WHY OUR FILM WOULD BE PRODUCED BY A BRITISH PRODUCER IS BECAUSE THE MASS AUDIENCE WOULDN’T BE INTERESTED IN WATCHING A GRITTY REALISM FILM AND THEREFORE THE HUGE BLOCKBUSTER COMPANIES WOULDN’T WANT TO SPEND MONEY ON PRODUCING A RISKY FILM WHEREBY THEY MAY NOT MAKE A PROFIT. AS WELL AS THIS THE GRITTY REALISM BRITISH FILMS ARE VERY LOW BUDGET WHICH MAKES THEM LESS FANCY AND APPEALING TO THE MASS PUBLIC. THE VIEWERS OF THIS FILM WOULD BE A SMALL GROUP OF THE PUBLIC, WHICH IS KNOWN AS A NICHE AUDIENCE, AND THIS GROUP WOULD MOST LIKELY BE “THE REFORMERS”.

• OUR FILM’S PURPOSE IS TO CREATE AN AWARENESS AND A MESSAGE ABOUT ADDICTIONS. THIS EDUCATIONAL THEME IS CONVENTIONAL TO GRITTY REALISM FILMS AS IT IS MAKING A MORAL STATEMENT ABOUT BRITISH CULTURE. THE HOLLYWOOD PRODUCTION COMPANIES WOULDN’T STRIVE ON SHOWING THIS TO THE LARGE INTERNATIONAL AUDIENCE IN WHICH THEY CURRENTLY ATTRACT. OUR FILM IS MOST LIKELY TO BE PRODUCED BY THE BRITISH STUDIOS SUCH AS BBC FILMS. IT WOULD PROBABLY BE SPONSORED BY THE NATIONAL LOTTO AS THEY ALSO FUND MANY GRITTY REALISM FILMS SUCH AS “ANOTHER YEAR”.