Question 3 Question 3 What have you learned What have you learned

from your audience from your audience feedback?feedback?

How I went about answering this How I went about answering this question.question.

At the start of the project, I created a At the start of the project, I created a facebook group and invited a number of facebook group and invited a number of my friends to watch the video and see the my friends to watch the video and see the print work so I could ask them questions print work so I could ask them questions on their opinions.on their opinions.

Here are some of those opinions…Here are some of those opinions…

Cultural Studies ApproachCultural Studies Approach

Preferred reading – I understand the use of the Preferred reading – I understand the use of the hand held camera to give the effect of a home hand held camera to give the effect of a home movie, and independent vibe.movie, and independent vibe.

Negotiated reading – I get it, the whole home Negotiated reading – I get it, the whole home movie effect, but I still think that it would be movie effect, but I still think that it would be better with a narrative attachedbetter with a narrative attached

Oppositional reading – why is the camera Oppositional reading – why is the camera shaking all the time, I don’t like it its nothing like shaking all the time, I don’t like it its nothing like a music video, I’m going to watch a (insert a music video, I’m going to watch a (insert mainstream artist here) music video instead.mainstream artist here) music video instead.

1.1. What genre of music do you think the video is appropriate for What genre of music do you think the video is appropriate for and why? What features match this genre?and why? What features match this genre?

““I think the video is appropriate for alternative or I think the video is appropriate for alternative or indie genre. This is because the features in the indie genre. This is because the features in the video such as wildlife and instead of lip syncing, video such as wildlife and instead of lip syncing, has cards with the lyrics on; giving it a more has cards with the lyrics on; giving it a more alternative feel.” alternative feel.”

All responses noted the video to be in the All responses noted the video to be in the Indie/alternative genre. The genre we intended Indie/alternative genre. The genre we intended to create a video for.to create a video for.

ImpovementsImpovements

Clearly, the audience research has shown Clearly, the audience research has shown that if I were to go back on this project, I that if I were to go back on this project, I would need to incorporate a narrative to would need to incorporate a narrative to the video. the video.

Admittedly I do also think that this is the Admittedly I do also think that this is the case, because it would give the video case, because it would give the video more substance, and make it appear less more substance, and make it appear less like a random sequence of events.like a random sequence of events.

ImprovementsImprovements

Also it appears that people enjoy the Also it appears that people enjoy the guitar solo sequence, saying that the guitar solo sequence, saying that the smooth transitions into the montages flow smooth transitions into the montages flow well with the rhythm of the solo itself.well with the rhythm of the solo itself.