I gathered feedback through doing interviews with members of my target audience.

I interviewed both genders of my target audience to get a range of feedback

I carried out a questionnaire asking questions on the video and there thoughts after watching it

I also did a fire round of questions on Facebook

I learnt that all three texts fit together well as they share similar themes, which helps keep a link between them all.

The collage effect in both the advertisement and the digipack, keeps the theme creative and links nicely to the video

The audience felt after they had watched the video that they were left feeling, “creeped out” and “in a way, inspired” which from my point of view is a brilliant response, as it ignited feeling in the audience. I often feel fulfilled and inspired by something unexpected or imaginative and I wanted my audience to feel something after watching the video, it was described as, “mesmerising” so I feel I have succeeded in my reaching out to the audience

I learned that at first glance my audience could tell the album was from the “indie pop” genre.

They also thought the advert lacked in engagement, saying it didn’t really have “anything going for it” – which I accept as constructive criticism.

I learned that the audience managed to engage with the video effectively and take away something that they hadn't had before watching it. I found out they thought it was memorable and it made the and recognisable