MEDIA INSTITUTIONS

WHAT IS A MEDIA INSTITUTION?

“A media institution is an established, and often profit based organization, that deals in the creation and distribution of advertising, entertainment and information services. It helps in gathering information, and perceptions about different groups of people and their originality.”

WHAT IS DISTRIBUTION?

“Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. ”

It involves:

• A good transport system to take the goods into different geographical areas. • A good tracking system so that the right goods reach at the right time in the right

quantity. • A good packaging, which takes the wear and tear of transport. • Tracking the places where the product can be placed such that there is a maximum

opportunity to buy it. • A system to take back goods from the trade

BAUER“BAUER MEDIA REACHES OVER NINETEEN MILLION UK ADULTS EVERY WEEK.”

Bauer has more than eighty influential media brands, spanning a wide range of interests.

Some of these include:

• Heat• GRAZIA• Closer• MCN• FHM• Parkers• MATCH• Magic 105.4• Kiss• 100• Kerrang!• 4Music

“Our business is built on millions of personal relationships with engaged audiences.”

• I may choose a company like Bauer to distribute my music magazine because they are a popular, reliable, very big and also mainstream. I intend for my magazine to be big and sold in a wide range of stores rather than one. I believe that an Institution like Bauer would produce vast amounts of copies and distribute them successfully.

• Furthermore, I want my magazine/ product to be popular and be recognised. Some products may be very niche and expected to be sold in specific shops to do with a certain genre, but I’d like ‘UNETHICAL’ to be sold in news agents, supermarkets, clothing stores etc. which a company as large as Bauer would be able to cope with.

• Bauer is also a multinational company so my product would reach a much wider audience and create larger profits rather than being a locally based and selling product.

IPC MEDIA“IPC Media is the UK’s leading consumer magazine and digital publisher.”

EXAMPLES OF MAGAZINES IPC DISTRIBUTS:

“With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults – almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month.”

• I may chose to distribute my magazine with a media institution such as IPC because they are again a very popular, large and successful company. They also have very mainstream aspects which suggest that the profit margins are high and they get a wide range of audiences purchasing the products that the distribute.

• For my product it is best to distribute with a large and popular company as I intend for it to be a popular magazine, with wide audiences and large profits.

MARKETINGIn order to market my product the institution who will distribute it need to have a large budget otherwise they will not be able to cover the cost. This is why a large company such as Bauer or IPC would be ideal.

• Bauer are responsible for distributing Kerrang! magazine. Kerrang! have a range of marketing techniques such as a website, posters, adverts, music channels, radio stations, podcasts and others.

• It would help the magazine sell and gain publicity with advertising and a large and popular institution would be able to do this.

WHERE CAN I PICK UP MY COPY?I intend for the magazine to be sold in a wide range of supermarkets, shops, clothing stores, local news agents and possibly at gigs and tours. The price will be around £2.99 and there will be a new issue weekly.

Furthermore, there will be an available subscription allowing the customer to have free perks such as free merchandise in theme with the genre, discount off gigs and tours and more.

PICK UP YOUR COPY OF THE AWESOME NEW

ROCK MAGAZINE

£2.99UNETHICAL