What kind of media institution might distribute your media product and

why?

Bauer Media group could potentially distribute my magazine as it is Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. As the examples below show, it already distributes a range of magazines aimed at may different audiences.

These are the magazines IPC Media distribute already...

“As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month.”

Analysis

For my magazine I would have to pick a publisher that would work well with my

product. I have decided to pick IPC Media since they already publish/distribute NME magazine. I think because of this my work would fit in the niche within the publisher

group, whereas Bauer would have to divide attention between two magazines of the

same.