How does your product engage with audiences and how would it be distributed as a real media text?

Who Are The Target Audience? • Age: • Although no age is particularly specified to the film, we believe that it would be unsuitable for anyone under 15 to view the finished product. However, we believe the majority of our audience would be between 15-20 years of age, as our main character is around sixteen years of age, so they may relate to him on a larger scale. Also, people around that age are more likely to have younger siblings around the same age.Gender: • Although the film is not particularly targeted at either males or females, females may be more inclined to watch the film the actor is a male. This means that women are more likely to relate and empathise with the characters.

Habits/Lifestyle

• As our film is more likely to attract young adults, we are expecting that many of our viewers will be students. They are more likely to go to the cinema to see the film, as cinema prices are usually discounted for students. Our audience are more likely to be specifically into the horror genre, and will be expecting to be scared/frightened by our film.

Ethnicity • People of many different races and backgrounds will be targeted to watch our film. However, we feel our film may attract a largely white/British audience as all of the characters in our film are of this Ethnicity.

WHAT IS A FILM DISTRIBUTOR? A film distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing. You can get major or independent companies which are very different and tend to distribute different film types.

WHAT IS A MAJOR DISTRIBUTION COMPANY? A major film studio is a movie production and distribution company that releases a substantial number of films annually and consistently commands a significant share of box-office revenues in a given market.

EXAMPLES.-Universal-Columbia-20th Century Fox-Warner Bros.-Paramount

FILMS DISTRIBUTED BY MAJOR COMPANIES.

20th Century Fox And Universal

A-Team, The Jaws, Jurassic Chronicles of Park, American Narnia, Avatar, Ni Pie, Bourne ght at the Identity and Fast Museum, Transpo and Furious rter and Warner Brothers Cheaper by the Inception, Sex and the Dozen. City, The Hangover, Harry Potter, Invictus and The Dark Knight Paramount Puss in Boots, Columbia Kung fu Men in Black, The Girl Panda, Captain with the Dragon America, Shutter Tattoo, The Karate Kid Island and Iron and 2012. Man

WHAT IS AN INDEPENDENT DISTRIBUTION COMPANY?

• An Independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system.

• Independent films are sometimes distinguishable by their content and style and the way in which the filmmakers personal artistic vision is realised.

• Usually, independent films are made with considerably lower film budgets than major studio films.

• Independent films are often screened at local, national, or international film festivals before distribution.

• An independent film production can rival a mainstream film production if it has the necessary funding and distribution.

EXAMPLES.THE FOLLOWING STUDIOS ARE CONSIDERED TO BE THE MOST PREVALENT OF THE MODERN INDEPENDENTSTUDIOS-Film4-Entertainment One-IFC Films-Fox Searchlight Pictures

FILMS DISTRIBUTED BY INDEPENDENT COMPANIES. IFC FilmsFilm4 Human Centipede, Shaun of the Dead, Strangers, Chalet 127 Hours, Girl and My Big Inbetweeners Movie Fat Greek This is England Wedding Fox Searchlight Entertainment One Juno, Black The Bridge, Swan, (500) Days Our Brand is Crisis and of Summer, Whip The Official Story. It, History Boys and Napoleon Dynamite.

When doing my institutional research, I explored four different institutions:  Artificial Eye, Momentum Pictures, Entertainment Film Distributors and Working Title Films. I focused on British Film institutions, with the exception of Working Title which is owned by the American company, Universal. We chose Entertainment Film Distributors for a variety of reasons. A British distributor of independent films in the UK and Ireland for various production companies, they support and distribute independent films mainly. This implies that they specialise in backing newcomers, unknown film makers and low-buget films, ideal for our film project.The company has distributed a variety of films in different genres, with romantic comedies being one of them. Amongst other, they've distributed Run Fatboy Run, 17 Again, Ghosts of Girlfriends Past and My Big Fat Greek Wedding. This indicates that this distribution company would be suitable for our film due to the fact that the company delves into our genre of romantic-comedy based on their wealth of films in that category. The films they produce in the rom-com genre are popular and well-known, inspiring confidence that our film would get wide-spread exposure and circulation. The combination of these factors has put Entertainment Film Distributors ahead of Momentum Pictures and Artificial Eye, as Momentum pictures doesn't do a lot of work with low-budget projects and Artificial Eye specialises in art house and foreign films, neither of which are our genre. Working Title, although a big outlet, doesn't support many independant film makers and doesn't produce as many romantic-comedies, suggesting that despite having a successful history and image, it wouldn't be as appropriate working on our film. As a result, Entertainment Film Distributors, I believe, is the most suitable company to distribute our film.