A key aspect of my magazine, poster and teaser trailer is that they must all have synergy. To gain an insight into how to form that synergy I have formed a case study of how the film Scream conveys the synergy. On the film title the ‘M’ always has that extra point on it and therefore whenever people see the word ‘scream’ with it on, they will associate it to the movie Scream. Also, since the first film the number is in red and will be involved within the appearance of the title and therefore that has become recognisable. Another iconic feature of the Scream franchise that has created synergy between all the films is the mask. The mask is used within all 5 films and whenever people see the mask out of context of the film, they will associate it with the franchise. The same weapon is used throughout all of the films also, so people will expect the same murders and the same layout of the previous film. Due to this, they know what to expect and will seek pleasure in having their expectations met when viewing the film.

The use of this synergy is useful as the better products work together, the more productive and efficient they will run. The more efficient and productive a media franchise is run, the more profits will result. If a product looks pleasing and works together, the more people will take the film seriously and therefore it will be a bigger success.

I have created synergy within my media products in various ways. I have used the same mask throughout each media form – the teaser trailer involves the masked man, the poster uses a still image from the trailer which involves the masked man and the poster is purely of the masked man. Using this mask forms iconography for the film as the mask alone will remind audiences of the film. Just like Scream has created for that franchise. I have also used the same blood splatter across the title for all 3 media forms. I have purposely done this to add to the horror conventions and also as it creates synergy and makes it all link together. If everything in the media forms link together, it will create a strong bond between them all and appear to the audience as professional and will look legitimate so therefore the audience will take it seriously and want to see the film as it will appear successful before people have seen it. The same font is used also throughout the 3 forms. I have used that specific font as it looks like font from a text message, and as we have a film which involves text messages quite a lot, we felt this was appropriate and fitted well and created synergy through that way. The image that I have used on the poster was taken whilst we was filming a scene for the teaser trailer so therefore that specific scene has become a part of the iconography and will be especially remembered. Everything links and that is important to create strong synergy.