The connections between the music video and ancillary texts are the costume choices and style, as in the video, the

costume choices were casual and alternative in the Toton park scenes where she wore a skirt and baseball top as this

was a current style and made her seem stylish as well as being quirky. I kept this the same in the digipak by including an image of her in a different baseball top wearing jeans, to

stick to the genre of the artist, but the jeans made her seem more casual, and as the video was in Summer the

skirt worked well, however the digipak could be any season and jeans represented this.

Left: Costume for Toton Park

Right: Costume for ancillaries

I used the similar costume to the singing scenes of the music video on my ancillaries, however contrasted the colours by having her wear a white shirt instead of the black one she

wore in the video. I did this as it represents an innocent side to the artist, and for the three images blended together, it focuses the attention to her face and emotion, instead of

costume. I chose a shirt as it is a sophisticated garment, and makes the artist seem presentable, whilst being fashionable.

The styling of her also continues throughout the media texts I’ve created, so that the audience are able to recognise her

as a unique individual, and gives her star image which supports Dyer’s theory as she is creative with her image.

Although the make-up and hair changed slightly, I kept the

black eye liner flicks and red lipstick in each style, and did her hair

wavy in all styles.

The locations of the music video are also similar to the backgrounds that I chose for the digipak, as I took my own photographs when researching possible locations, and used

the ones which represented the album best.

Similar locations in the background of the digipak,

and the print screen from the music video.

The digipak and magazine advert link together well as I used the same photography which I edited on Photoshop, by blending the images together and fading them so they

looked like one image. I used this on the front of the digipak and as the magazine advert imagery as I felt this would

work as synergy for the audience to remember the image from the advertisement, making it easier to locate the

album for purchasing.

I also kept the colour scheme the same in the advert and digipak as this made the ancillary texts link together and

the audience would be able to recognize the artist’s media texts more easily. I didn’t keep the fonts the same on the media texts, and I feel this could have been changed to

make the link between ancillary texts stronger; however I wanted a more subtle title on the digipak, and for it to

stand out on the magazine to attract the consumer.

The shot I used on the ‘Thank You’ quote page of my digipak, where my model is using a cheeky facial expression was

inspired by a similar shot we used in the music video where she is shown licking her teeth. I wanted to continue this

type of expression in the digipak as it represents the artist’s personality as mischievous, and shows the less serious side of the album. It could also be seen as seductive, supporting

Laura Mulvey’s theory of the ‘male gaze’ as she is appealing to them in particular.

Overall I think that the ancillary texts work well together as they are very similar with colour schemes and imagery, and I think that the artist is represented well throughout all of the media texts I’ve created. The most effective part of them is the clear

photography as the lighting is bright yet still looks natural and demonstrates the model’s make-up and costume well,

especially through a mid-shot so that the costume is visible.