question 1 evaluation
DESCRIPTION
TRANSCRIPT
Ellen Ellen
WrightWright
Musi
c V
ideo:
Musi
c V
ideo:
Whilst planning the music video I
Whilst planning the music video I
was able to identify that to attract
was able to identify that to attract
the target audience, that I needed
the target audience, that I needed
to follow many conventions of both
to follow many conventions of both
music videos but also of the
music videos but also of the
romantic genre of my music video.
romantic genre of my music video.
From this I was able to incorporate:
From this I was able to incorporate:
GoodwinGoodwin’’s theory, the auteur
s theory, the auteur
theory and micro elements.
theory and micro elements.
By identifying each convention of
By identifying each convention of
all the relevant areas for a music
all the relevant areas for a music
video I was able to both follow and
video I was able to both follow and
defy conventions.
defy conventions.
TheoryTheory Image Example (extract from music Image Example (extract from music video)video)
Analysis:Analysis:
The lyrics are The lyrics are linked to what is linked to what is seen on the screenseen on the screen
As the lyrics suggest the couple are sitting As the lyrics suggest the couple are sitting there holding hands. The high angle shot there holding hands. The high angle shot indicates to the female target audience that this indicates to the female target audience that this is what they the audience desire, but also this is what they the audience desire, but also this indicates the romantic genreindicates the romantic genre
The music is linked The music is linked to the visual to the visual materialmaterial
As the tempo of the music is slow the passive As the tempo of the music is slow the passive actions by the protagonist and antagonist actions by the protagonist and antagonist incorporate this, which is shown through the incorporate this, which is shown through the protagonist walking or waiting for her date. The protagonist walking or waiting for her date. The walking shows her thinking about her lover, the walking shows her thinking about her lover, the waiting for her date indicates that she is similar waiting for her date indicates that she is similar to the target audience and she too doesn’t have to the target audience and she too doesn’t have a perfect relationshipa perfect relationship
Music video Music video demonstrates demonstrates genre genre characteristiccharacteristic
The natural theme running throughout the The natural theme running throughout the music is in keeping with the romantic genre, music is in keeping with the romantic genre, this in combination with the with the rose motif, this in combination with the with the rose motif, is although cliché emphasises the genreis although cliché emphasises the genre
TheoryTheory Image Example (extract from music Image Example (extract from music video)video)
Analysis:Analysis:
Demands of the Demands of the record label- close record label- close ups/ developing ups/ developing motifmotif
The motif in my music video is the rose which is The motif in my music video is the rose which is given as a gift by the lover, it symbolises love given as a gift by the lover, it symbolises love and passion however at the end of the music and passion however at the end of the music video it is a symbolism of the broken video it is a symbolism of the broken relationship. There are many closes ups relationship. There are many closes ups throughout the video whilst the artist lip syncs, throughout the video whilst the artist lip syncs, whilst developing audiences familiaritywhilst developing audiences familiarity
References to References to lookinglooking
The artist looks into the mirror as she signifies The artist looks into the mirror as she signifies the equilibrium returning, as she makes her the equilibrium returning, as she makes her decision to remove the antagonist from her lifedecision to remove the antagonist from her life
IntertextualityIntertextuality The rose motif is plays an intertextual role as it The rose motif is plays an intertextual role as it refers to multiple romantic films such as: refers to multiple romantic films such as: Beauty and the BeastBeauty and the Beast
Micro ElementsMicro Elements
The Auteur TheoryThe Auteur Theory
I think that the Auteur theory is not a
I think that the Auteur theory is not a
relevant compared to the other two
relevant compared to the other two
areas, as I am still developing my style,
areas, as I am still developing my style,
I think that I explore the use of clichés
I think that I explore the use of clichés
such as the rose, because that is a
such as the rose, because that is a
symbolism of love and passion and yet
symbolism of love and passion and yet
at the end I have the artist break it and
at the end I have the artist break it and
therefore it goes against the cliché
therefore it goes against the cliché
because the rose in many films is a
because the rose in many films is a
sign of hope, not that it can be broken,
sign of hope, not that it can be broken,
therefore I think my style is to explore
therefore I think my style is to explore
clichés.clichés.
Dig
ipak:
Dig
ipak:
There were many stages for the
There were many stages for the
Digipak and I felt that the feedback
Digipak and I felt that the feedback
from the music video would be
from the music video would be
significant in the overall Digipak
significant in the overall Digipak
design. design. Through using Polyvore I was able
Through using Polyvore I was able
to create mood boards which help
to create mood boards which help
to inspire my final product
to inspire my final product
Throughout all of my media
Throughout all of my media
products, I want a theme to be
products, I want a theme to be
running throughout.
running throughout. In this case the theme of the rose,
In this case the theme of the rose,
nature and a haunting tone to the
nature and a haunting tone to the
overall digipak.
overall digipak.
Front:
Front:
Colour Theme – The text is red for the
Digipak name and artist name, with the
track list being white. I used a Gradient
tool to make everything black and
white so that the isolated red colour
was more dramatic and eye catching
Artist name – appears in red, linking
to the theme of love and passion
Digipak Title – appears below the
Artist name in bold, is in the same text
style as the artist name
Front
Conti
nued:
Front
Conti
nued:
Artist image – Is locate3d in the
foreground of the picture with a
bedroom setting behind, the artist is
not on the bed suggesting that it is a
broken romanceRose motif – is featured in all four
sides of the Digipak, to illustrate the
theme of love within this Digipak, whilst
also linking to the music video, this
cliché is broken on the inside cover.
Back
:B
ack
:
Track list – appears in a white text, which
looks hand written linking to the target
audience who would perhaps be keeping a
dairy. The text in on a diagonal line around
the artist imageArtist image – her focus is on the top right
hand corner, looking up to the rose
Code of dress – To portray the artist as the
innocent victim in this relationship with love,
the code of dress conveys the stereotype of
damsel in distress, with a glow around her
head suggesting that she is angelic
Back
Conti
nued:
Back
Conti
nued:
Rose motif – is faded into the background,
although it is still prominent in the right hand
corner of the cover.Background – shows the artist as natural,
not fake, someone that the target audience
can relate toBarcode – this indicates that this product
can be purchasedRecord label – is located in the top left hand
corner, I was influenced by my case study
research and decided to use the same record
label as Sara Bareilles
Insi
de:
Insi
de:
Lyric Book – I decided to use this tray for the
lyric book rather than a ‘thank you’ message as I
thought it would be more suitable
Rose Motif – is shown as a broken cliché through
the stem of the rose being snapped
Tradition – there is a picture frame on the wall
with a picture of the couple together showing
good times, this is juxtaposed by the broken cliché
CD
Tra
yC
D T
ray
Rose motif – this is the only image
on the CD tray, with the rose itself
with no stem. The rose is a burning
flame, through the use of the flame
paint brush in a dark red colour, to
emphasise the breaking down of the
relationship through the colour
symbolisms.
Post
er:
Post
er:
Star rating follows the convention of
star reviews by the colour being
yellow. I gave a 5 star rating to show
that my artist is popular and
desirable.Review quote from magazine – I
used J-14 which has a similar target
audience as my artist
Social networks – the most up to
date social networking sites with their
logos appearing at the bottom right of
the
Post
er:
Post
er:
Where to purchase it – shown
through iTunes logoImage of Digipak – featured at the
bottom right hand corner on diagonal,
to show the audience what the inside
looks like.Extras – video exclusive
Text – All within one colour theme of
red, pink, white – these colours
connote the romantic genre. Same
font as Digipak, artist name in bold
and Digipak name appears below in
thinner text.
Conventions of
Conventions of the Romantic
the Romantic genregenre
Musi
c V
ideo
Musi
c V
ideo
My music video goes
My music video goes
against the convention
against the convention
of a ‘happy ending’ as
of a ‘happy ending’ as
the female protagonist
the female protagonist
walks away from the
walks away from the
broken down
broken down relationship. This
relationship. This therefore portrays the
therefore portrays the
artist as a strong
artist as a strong female character which
female character which
as a subsidiary follows
as a subsidiary follows
another convention of
another convention of
the romantic genre.
the romantic genre.
The emotional appeal is
The emotional appeal is
influenced by the narrative
influenced by the narrative
within the lyrics of the song, this
within the lyrics of the song, this
is then reciprocated in the
is then reciprocated in the
visuals in the music video. The
visuals in the music video. The
emotional appeal is the one of
emotional appeal is the one of
the main convention of this
the main convention of this
genre and creates a stronger
genre and creates a stronger
connection between the target
connection between the target
audience and the media product.
audience and the media product.
This emotional appeal is
This emotional appeal is
emphasised by the regular close
emphasised by the regular close
ups and lip syncing in the music
ups and lip syncing in the music
video – this is later developed in
video – this is later developed in
the ancillary texts through the
the ancillary texts through the
close up still images
close up still images
Adve
rt a
nd
Adve
rt a
nd
Dig
ipak
Dig
ipak
The rose, a cliché motif of romance is a clear
The rose, a cliché motif of romance is a clear
indicator of the romantic genre, the regular
indicator of the romantic genre, the regular
appearance of this motif creates an
appearance of this motif creates an
association of this rose with the artist.
association of this rose with the artist.
This combined with the simplistic images
This combined with the simplistic images
used, develops the convention that love
used, develops the convention that love
should be easy however the music video
should be easy however the music video
juxtaposes this, however I used this for
juxtaposes this, however I used this for
dramatic effect as the audience assume that
dramatic effect as the audience assume that
from the ancillary texts that the music video
from the ancillary texts that the music video
will have the stereotpyiacl happy ending,
will have the stereotpyiacl happy ending,
only for there to be a sudden twist in events
only for there to be a sudden twist in events
and the strong female character walks away.
and the strong female character walks away.
The rose motif is emphasised through the
The rose motif is emphasised through the
use of the gradient tool in the advert – the
use of the gradient tool in the advert – the
isolated red lips on a black and white image
isolated red lips on a black and white image
draws attention to the lips and as a
draws attention to the lips and as a
subsidiary reminds the audience of the
subsidiary reminds the audience of the
romantic genre.
romantic genre.