OUR MUSIC VIDEO

It could be said that our music video ‘ATM -

Everybody Be Somebody ft. Danella’ has elements

which have similarities to real media test .

Showing that our video can be taken as real life

media text. There are also elements we

challenge from conventional media text to our

own style into the play .

CINEMATOGRAPHY

SHOT SIMILARITIES WIDE SHOTSOne wide shot similarity is Dust

clears by clean bandit where by

that used an extreme wide shot of

a frozen lake in Iceland to show

the manual worker change in

environment from the workshop

to the ice lake.

As compared to our video where

we used an extreme wide shot of

the view from the Thames from

Westminster bridge then

changing one of Chinatown.

Another wide shot

similarity is Nobody

To Love by sigma

where by that used an

wide shot showing the

back of car on a dusty

path.

As compared to our

video where we used

an extreme wide shot

of Chinatown.

The wide shot was very important in our video as aim for the use of them was to show

the environment in which the madness in our music video is happening and through to

use of wide shots the audience were able to grasp they were happening in such areas

as Chinatown,southbank,Westminter and other iconic London locations. As we

wanted to show the that London is big city full lost of possibilities and places like being

stalked by a group of masked guys.

SHOT SIMILARITIES (FEET CLOSE UPS)Another example of a footwork

comparison is storm queen

look right through where by

they used close ups on the guy

in the lion suit shoes. As we

also did in our video with the

close ups on my feet while I

was dancing in the

performance hall.

Another wide shot similarity is

Nobody To Love by sigma

where by that used an wide shot

showing the back of car on a

dusty path.

As compared to our video

where we used an extreme wide

shot of Chinatown.

The reason my group decide to use the footwork close-ups is that we wanted to show

the audience the and technique and the difficulty of the footwork in the shots. which in

essence shows the dance passion as well as all the emotion and energy from the

dancers. Which some thing that is very important especially in house music as it is

about energy and passion.

SHOT SIMILARITIES (FACE CLOSE UPS)

One example of face

close ups used in

music videos is tchami

–promesse showing a

close of male

character. As

compared to our

music video were we

similarly used close up

of faces to show a

mask guy.

Another example of face close

ups used in music videos is

Waze & Odyssey vs R. Kelly -

Bump & Grind where they used

a close to show the main

dancers facial expression .As

compared to our music video

were we similarly used close up

of faces to show danella facial

expression.

The reason why we used close-ups on our characters that we wanted to show the

motion on the face . Especially with the problem of mask guys stalking our main

characters we wanted to show the audience the expression of the girls face when

they are faced with this predicament in our music video. As you can aslo see from my

examples above you can see that the cinematography technique is something that is

actually used in real media products to show the characters emotion and facial

expression when they are in difference situations.

MISE EN SCENE

PROP COMPARISON(MASK)

One example of mask

uses in a real media

text is Nicky Romero

Toulouse by the used

v for vendetta mask in

there music video. As

we did similarly in our

music video were by

we used white masks.

Another example of

mask uses in a real

media text is martin

garrix animals were by

they used animal mask

.As we did similarly in

our music video were by

we used white masks.

The prop its self was the main link to our narrative and with out it we would really have

n video as this prop was our main link to show to the audience a lose of identify which

we were very easily able to do through to use of the this prop. Aslo as you can see for

my comparisons above it is prop that is commonly used in house music videos to

symbolised there narratives like in the music video animals they were animal masks.

PROP COMPARISON(BOOMBOX) One example of a real media

text boom box comparison is

friend within the renegade as

they use a child riding with a

boom box through out the

music video.

Similarly we use the same

concept in our video in the

scene in which i was dance

by the boombox.

One example of

a real media text

.

Similarly we use

the same

concept in our

video in the

scene in which I

was dance by the

boom box.

We decided to use a boom box as it really its self the mean symbol for dance, music

and dance battles with through uses of it was able engage the audience into focusing

on these topic in which we were trying to portray.

PROP COMPARISON(TRENDY FOOTWEAR) One example of trendy foot

wear used in real media text

is Wankelmut, Emma Louise -

My Head Is A Jungle where by

the main female dancer is

wearing Puma high-tops a

currently trending footwear.

As we similarly used in our

music video with my footwear

Nike free runs which are also

currently trending shoes.

Another example of trendy

foot wear used in real media

text is white converses and

black with pattern converses

used in Example 10 Million

People. As we similarly used

in our music video with

danella’s footwear blue high-

tops converses which are also

currently trending shoes.

We decided to use the trendy shoes as the footwear symbolised an essence of urban

culture and youth, something in which we were trying to show in our music video and

the use of this particular prop helped us to do that. Also as can it it is typical prop used

in most house music videos.

SETTING/BACKGROUND CHALLENGED

One thing that we did

challenge was the use of

setting and weather as

use and

winter/christmas vibe

something not usually

seen in house music

videos. As compared to

such videos as 10

million by example

,Duke Dumont by I Got

U and Second city - 'I

Wanna Feel‘.

Our music videoHouse music video

examples

We decided to challenge

the seasonal setting of the

music video as the use of

this help toward given our

video a more menacing

and gritty London vibe.

Which is what we are

hoping to achieve in link to

the narrative of a 2 girls

being chase by masked

guys.

SOUND

MUSIC VIDEO START UP: BREAK BEFORE MUSIC

Sound wise one thing we do have

similarly to real media

examples is a break at the

start in which then an action

triggers the music . As in our

music video there was break

with the use of foley outside

then trigger to the music

through the pressing of the

atm button.

The video Telephone

Banking by clean

bandit & love saga

. Also has a break

of silence at the

start and like with

our video the music

is triggered by the

pressing of the atm

button.

The video wish you

were mine philip

george .Also has

a break of silence

at the start and

like with our

video the music

is triggered by

the pressing of a

button . A

cassette player.

We decide to do this effect as we as a group wanted to start the video of with a little

bit of narrative that links to the music video. Which we did by triggering the music via

the using of an atm as are a band is ATM. Which is thing commonly used in

house/dance video as a stated in my examples above.

EDITING

SPEED

EFFECTS

CHALLENGEDIn terms of editing

effects one thing we did

challenge were the

typical heavy uses of

slow down footage

through the use of slow

motion or high speed. As

seen by the three

examples by the side

Right Here by Jess

Glynne, Won't Look

Back by Duke Dumont

and Nobody To Love by

Sigma. But if you

compare it our video

were we challenged the

concept and did the

reverse and sped up the

footage through the use

of time lapses.

The reason why we chose to high-speed in our film is that this something atm wanted

to bring in the house/dance universe. As we wanted to a mass passing of time to

create the impression of an endless struggle.

DIGIPAK

COLOURS

One why in which our

secound anclyiry product

,our digipak has

similarities to conventions

of real media products

such as other digipak and

this case like with the

digipak of mk’s remix of

storm queen look right

through. As our text in

front of digipak follows the

same colour scheme as

uses the colours black,

red and grey. Suggest that

the basic colour scheme

text look we went for looks

like it would if in well as

real media product. We

were aslo able to develop

it throught the uses of an

other glow effect which

help highlight the text thus

draw more attention to

album. A similiare

tequence that would be

used in a real media text.

We decided to go for this colour scheme as it was the reflection of the colours for our

other product the website. It was also link to the band as there are 3 different band

members thus we have three different colours. It also links to the typical simplistic

house design as shown by the storm queen dipak comparison above.

LINKS TO MUSIC VIDEO

One why in which our second

ancillary product ,our digipak

has similarities to conventions

of real media products such

as other digipak and this case

like with the digipak of nobody

to love by sigma. The imagery

shows a direct link to the

narrative of the music as in

the nobody to love digipak

front cover shows a image of

two girl have fun at the beach

which is a direct comparison

to video as the follows girls

have fun in sunny and vibrant

places such as the beach. As

is with our video where by the

front cover shows a half and

face split of danelle wearing a

mask. which links to our video

a the video follows danella in

battle against masked guys

and at the end she becomes

one. so do believe that we

have used ingsiting real media

conventions in our media

products. We have chosen to do this as we wanted to give the audience a little taste of the

music videos narrative as we did with have danelle half mask half face in blurred

background. Which dentally links to the music video in the fact that the half masked

design links to the main narrative and the blurred background links to the time lapses

used in the music video. This clearly a similar trend used in other house music digipak

as seen by the comparison above.

WEBSITE

DESIGN

I can definitely say that our website another

ancillary product has convention which link to

real media products. As seen above we have

used a simple white background to help draw

attention to the video we posted on our front

page like they also did on the clean bandit and

spinni records website. We aslo used a basic

colour scheme like the others did for the atm

website it was red, black and grey. As with the

clean bandit website colour scheme green,

white and black and the spinni records black,

grey and white. So from this can say that our

website does show to fit as real media product.

MEDIA THEORIES

THEORY OF EQUILIBRIUM

Media narrative theories is also another

convention the links develops our music

video a real media product. Through the

use of the theory of equilibrium use can

see a clear similar comparison of our

video ATM – Everybody be somebody ft

danella and is Waze & Odyssey vs R.

Kelly - Bump & Grind.

We decide to implement this theory as is help toward creating an ending to our

narrative that wasn’t a negative but a positive. Which is in scene as in the new

equilibrium that danella gains at the end she becomes a masked guy meaning that

there is no real physical death. As there is only a lose of her identity as danella and

new identity gained as a masked girl.

Stage 1-

Equilibriu

m

Stage 2-

Disruption

Stage 4-

recognitio

n

Stage 3-

attempt to repair

damage

Stage 5-Equilibrium/n

ew

Equilibrium

The is equal state

the point him just

calmly passing

through a garage

sale.

The is equal state

the point as the girl

are just calmly

passing thought

Southbank.

The is equal state is

disrupted by the

presence of mask

guy.

The is equal state is

disrupted by the

presence of the

bump and grind

cologne.

It is then recognised

through the masks

guy constant

appearance thus

building up the

paranoia.

Then an attempt to

repair the disruption

is made through the

process of a dance

battle like with the

bump & grind music

video.

Then an new

equilibrium is

now formed as

she has now

become a

masked person.

It is then recognised

through the

uncontrollable

physical movement

on the main

characters body.

Then an attempt to

repair the disruption

is made through the

process of a dance

battle.

Then an new

equilibrium is now

formed as the main

male dance now has

to what looks like a

girlfriend.

CONCLUSION

Overall, I believe as shown the previously slides in

the PowerPoint there many examples of how

our media products used, developed and

challenged forms and conventions of real media

products.