QUEST APARTMENT HOTELS

2016 Australian Coastal Councils Conference

Tim CrossNational Sales Operations Manager

WHAT IS BRAND?

Today

SomebackgroundonQuest

QuestLocationAssessment

RockinghamLocation

ImmediateGrowthPlans

THE QUEST BRAND PROPOSITIONConsistent with our accelerated network growth

LOCATION

Background of Quest Apartment HotelsGrowthoftheQuestBrandinAustralia

Quest Business ModelCustomerFocus– CorporateAustralia

Quest product

Quest product

BUSINESS TRAVELLER MARKETWith a core focus on the extended stay traveller

Source:CCSSurvey– Benchmark- Australia

2+Times1.301M

Travelledforbusiness1+LY

2.153M 2-3times peryear– 720k4-5times peryear– 239k6+timesperyear– 342k

24MillionpeopleintheAustralianmarket

THE QUEST BRAND PROPOSITIONKey priorities for regular Quest business travellers

LOCATION GUEST EXPERIENCE

EASE OF BOOKING PRICE PRODUCT

LOCATION ASSESSMENT

LOCATIONAL ASSESSMENT

Whatarethekeycriteriawhenundertakinganewlocationassessment?

• CorporateMarket inalocation:National Accounts, Local market intelligence, majordevelopmentprojects

• Industry andCommerce overarangeoflocalindustrysectors: Businessand industrial parks,regional infrastructure projects.Employment levels and regional economic output

• Access toTransport, HealthandEducation facilities: Attractions,Conference andExhibitionCentres

• Accommodation market: Currentandfuturedemandmarkets.Supplypipeline andcompetitors inthemarket.

SITE ASSESSMENTWhatarethekeycriteriawhenundertakinganewsiteassessment?

• Direct street access andfrontage• Direct street access tocarpark• Direct carparkaccess toreception• Access torestaurants, cafesandgroceryshops<5min.walk• Access toentertainment orrecreation facility<5min.walk

• Access topublic transport<10min.walk• Located withina3kmrangeofkeyeconomic drivers• Main roadexposure• Substantial daily traffic flow• Well illuminated

QUEST ROCKINGHAM

ROCKINGHAM

The forecast from Western Australian Planning Commission is that population in Rockingam will increase by a further 57% over the next 15 years, which is driven by the availability of potential land for further growth and this is expected to flow through to the City.

Strongpopulationgrowthforecasts

ROCKINGHAM

Transport

Rockingham is well serviced in terms of transportation, including air, road and public transport. Perth Airport is located

approximately 57km from Rockingham and 12km from Perth. It is strategically located in relation to South East Asia, Europe and

Africa. Perth Airport is Australia’s fourth largest airport in terms of passenger traffic. Perth Airport is the premier international,

domestic and regional gateway to WA for commercial aircraft, freight and passengers, and plays an important role in Western

Australia’s economy (PerthAirport, 2014)

Rockingham is accessible from Perth by Kwinana Freeway and only a 40 minute drive southfrom Perth’s CBD. There is the option

to take the scenic route or alternatively a new 4.5 km road has been built and named Kulija Road. This road provides a direct route

from the Kwinana Freeway to the Rockingham City Centre, Garden Island and the Kwinana industrial strip and is proposed to

reduce transit times by about 10 minutes, cut down greenhouse gases, and diverts freight vehicles from residential areas.

Rockingham is also serviced by public transportation. The Rockingham suburb of Coloongup is home to the bus and railway

interchange. Rockingham is on the Mandurah Line and is part of the Transperth Trains network, which is a hybrid metro-commuter

rail system with five lines in metropolitan Perth. As such, it receives lots of traffic including trains northbound to central Perth and

southbound to thesuburbs of Mandurahand Rockingham.

Goodaccesstotransport

ü Proximity to airport

ü Major roads and Freeways

ü Public transport access

ROCKINGHAM

Increasingvisitornumbers

ROCKINGHAM

Strongpipelineofapproved

andplannedprojects

Concentrationoflarge

employers

ROCKINGHAM

Venue Address

GaryHolland

Community Centre

19 Kent St, Rockingham WA 6168

TheCruising Yacht

club

2 Val Street, Rockingham

Leisure Inn Corner Chalgrove Ave & Read St, Rockingham

SecretHarbour Golf

Links

Secret Harbour Boulevard, Secret Harbour

Munja Gardens

Function Centre

1791 Mandurah Road, Karnup

Baldivis Recreation

Centre

Fifty Road, Baldivis WA

Rockingham Arts

Centre

11 Kent Street, Rockingham

ConferenceandExhibitionfacilitiesEvent Activities

Rockingham Community

Fair

Annual event in Rockingham featuring the best of what

the loca l area has to offer with loca l performers, market

stalls, community group displays and gourmet food

Asian OceaniaWater-ski

and Barefoot

Championships

Competitors from across Austra lia and New Zealand,

Taiwan, Hong Kong, South Korea , Singapore, Malaysia,

Japan, Indonesia and China took part in a range of

disciplines including cable ski, barefoot and wakeboard.

Autumn Harvest Local event that showcasing great food and the arts in

the City of Rockingham.

Cockburn Sound Regatta This Regatta has historically been one of Western

Australia's premier events and, with its sheltered waters,

stunning beaches and convenience to Fremantle and the

Swan River.

Baldivis Country fair A popula r event attracting approximately 10,000 visitors

each year.

Healthyannualeventprogram

ROCKINGHAM

A. Shoalwater Islands Marine Park

B. Lake Cooloongup Flora and Fauna Reserve

C. The Cruising YachtClub

D. Rockingham Beach road (street front to the beach)

E. Rockingham Shopping Centre

F. Rockingham Lakes Regional Park

Goodaccesstoleisurefacilities

ROCKINGHAMHealth&EducationFacilities

Event Other Information

Rockingham General Hospital Public hospitable with an emergency department and intensive

care unit

PeelHealthCampus Public and private hospital located in Mandu rah. There is a 24

hour emergency care centre and comprehensive medic al,

surgical , maternity and rehabilitation s erv ices. Accommodates

a specialist medical c entre as well as a pharmacy and diagnostic

services.

Murray District Hospital Offers pall iative care as well as in-pat ient medical s ervic es,

allied health and general practitioner services.

MurdochUniversity There is a campus at Rockingham. There is a dedicated

desalin ation res earch center and the university has plans to

make it a research hub.

Challenger TAFE A building technolo gy training center was opened in 2014. It is

the largest training f acility of its kind in Western Australia, and

provides pre-apprentice and apprentice training.

RetailName Other Information Distance from

Rockingham

(km)

Rockingham

CityShopping

Centre

Consist of 200 specialty shops. There are

movies and food at Syren Street and the

famous Ball Machine outside Coles.

0

Warnbro Fair

Shopping

Centre

This centre was recently expanded to

accommodate a new 17,930m2 retail

space, comp rising of Big W, 22 speciality

shops, four new kiosks, two new ATMs

and two new casual mall leasing

locations. There is an additional 340

new car bays and a roof deck containin g

another 192 car bays for Big W.

9

Stockland

Baldivis

Stockland Baldivis has lodged a

development approval to expand the

current centre to meet the needs of the

growing area. The expansion will take

the GLA from 7159sqm to 25,000sqm.

15

ROCKINGHAMLocaltourismAttractions&Facilities

Event OtherInformation

Rockingham Museum Opening hours are between Tuesday and Sunday. The museum conta ins a collection of the heritage of Western Austra lia in general with

emphasis on the history of Rockingham District.

Zoo This is a boutique and hands on zoo where people are given the opportunity to feed the animals.

Rockingham Regional

Environment Centre

Visitors get the opportunity to learn about the history of the Thrombolites and how they were made and why they are so ra re. There is

also the chance for kids to touch gonnanna skin, whale’s tooth and many more activities.

Rockingham Wild

Encounters Penguins

Visitors can choose between taking a cruise to see dolphins, penguins and sea lions or swim with the dolphins. Over 20,000 passengers a

year participate in the Swim with Wild Dolphins and Dolphin Watch Tours.

Bonney’sWaterSkiPark This park caters for recreationa l and social sk iers and wake boarders through to world class s lalom, trick, jump, barefoot and disabled

skiers. During the summer, the park attracts more than 500 skiers and vis itors perweek. There are BBQ facilities, a s ite café and the park

also offers annual leases for people who want to use their own boats.

Rockingham Beachand

Churchill Park

This is Rockingham’s beach foreshore area and it is a great way to entertain the k ids. There are picnic a reas, strips of playground and

shady trees to sit under. There are plenty of amenities such as free use of the BBQ, toilets and nearby car parks.

Shoalwater IslandsMarine

Park

This is another opportunity to see penguins and sea lions by taking ferry tours to Penguin Island. Vis itors can also participate in other

activities such as diving, canoeing, kayaking, swimming, snorkeling, surfing, fishing and bushwalking.

ECONOMIC BENEFITSQUESTPERSPECTIVE

• Large infrastructure spendand jobcreation intheconstruction phase• Ongoingemployment creation intheoperations phase• Franchise model =local focusandinvested interest• Increased capacity foraccommodating majorconferences• Flowonexpenditure inlocal cafesbarsandrestaurants fromin-houseguests

• National accountcoverage canbringnewopportunities. Clients lookforcoverage acrossAustralia(insurance, banking, relocations)

• Canencourage complimentary investment (e.g.FoodandBeverage, attractions)• Conference facilities assistsingrowing theeventandbusiness tourism inthe localarea

GROWTH TIMELINE

Quest growth in FY17

Thank you

Tim CrossNational Sales Operations Manager