que commerce seo meng seminar (local search to marketing)
DESCRIPTION
In this seminar, we discuss the world of SEO, how to ties directly in traditional marketing best practices, and how companies can level SEO to attract for search and referral traffic.TRANSCRIPT
QUE COMMERCE
Presented by: Justin Q. Croxton
Increase Brand Awareness
Increase Sales & Revenue
Measure ROI
Lower Customer Acquisition Costs
Morehouse College
6 Years – Jones Lang LaSalle
MBA - NYU Stern School of Business
Que Commerce - May 2012
Sailing, Golfing, Traveling
Justin Q. Croxton
OK….Real Quick
MENGER’s & Guests
Marketing Funnel & SEO
Awareness
Interest
Discovery
Consideration
Sale
Brand Response
Direct Response
Usher Customers Down The Purchase Funnel
Evolution of SEO
State Of SEO – Lovely Penalties
Favoring Big Brands?
Why Search Matters?
83% of Consumers Search For A Local Business Online
83% 14.6%
92% 70%
SEO leads to 14.6% conversion rate compared to direct mail which is 1.7%
92% of Consumers Use Search Engines As Much As Email
Over 70% of Consumers Use Social Media
Inbound Leads Cost 61% Less Than Outbound Leads
Key – Only 6% of CEO’s allocate their marketing budget to SEO Efforts
61% 6%
SEO Process
SEO Ranking Factors - How?
http://backlinko.com/google-ranking-factors
SEO Ranking Factors
The Big Three Factors On-Page Links Content
SEO Ranking Factors
Link Building
On-Page Ranking Factors
• Title Tags – That Are Unique/Relevant• H1 – H4 Tags• Keyword Usage – No Stuffing• Meta Descriptions• Website User Experience• Bounce Rates/Page Speed• Pages Built Out (Services, Features,
Case Studies, Testimonial)
Google Keyword Planner - http://bit.ly/1cz2I9b
Titles & Meta Descriptions
Title Tags
Meta Description
Clean Up Your Websites
Content Marketing
Content Pillars
Long Form vs. Short Form
BuzzSumo – One Of My Tool(s) Of Choice
www.buzzsumo.com
Content Calendar
Enterprise SEO Link Building
Enterprise SEO Link Building
“...backlinks…are a really, really big win in terms of quality for search results ... backlink relevance still really, really helps in making sure we return the best, most relevant, most topical set of search results.”
“...backlinks still have many, many years left in them ... over time backlinks will become a little less important ... we will continue to use links in order to assess the basic reputation of pages and websites.”
Enterprise SEO Link Building
Events/Community ManagementFresh Brand Mentions
Press Releases
Product Demos
CSR – Good WillSponsorships
Blogger
Outreach
Social Media
Marketing In A Digital Marketing World
What Types Of Links?
Case Study – Presentation Software (B2B)
On-PageContent Marketing/Link Building
Keyword Targets
Competitor Alternatives (i.e. Prezi Alternatives, SlideRocket Alternatives)Powerpoint AlternativesPresentation ProgramsPresentation IdeasMarketing Presentation SoftwareSales Presentation Software
Competitive Content
Competitive Content
Questions
• Email: [email protected]• Website: www.que-commerce.com
• Social Profileso Twitter: @jqcroxtono http://facebook.com/quecommerceo http://linkedin.com/quecommerce