India’s largest digital media services provider

A WPP DIGITAL COMPANY

…a group of digital experts who mash up media & technology creatively…

We are…

A Joint venture with WPP

Quasar is India’s largest Digital Media

and eBusiness solutions company

A JV with Yahoo!

Tyroo is India’s leading ad-network with its

own world class self-serve technology and

over 2500 website partners

Leading Travel Technology

Products and services company

India’s first travel search engine.

Log on to Zoomtra.com to

search for cheapest travel solutions.

Incubator program that incubates and accelerates digital

business ideas

…a part of…

Technology

Automotive

Services

Internet

…and service partners for…

FMCG

INDIA’S ONLY FULL-SERVICE DIGITAL AGENCYINDIA’S ONLY FULL-SERVICE DIGITAL AGENCY

LOCAL KNOWLEDGE & ADAPTABILITY EXPERIENCELOCAL KNOWLEDGE & ADAPTABILITY EXPERIENCE

…as…

COMMUNICATION & MEDIA PLANNINGCOMMUNICATION & MEDIA PLANNING

…providing end-to-end digital services...

Media Buying

assistance

Campaign execution.

Scheduled Updates

Intelligence &

Analysis

Optimization

Reporting

Results

…topped with a business protection suite…Quasar Online Centre Of Operations Excellence

OCOE @

The only agency with a stand-alone centre to ensure protection against servicing or operational fall-outs

The only agency with a stand-alone centre to ensure protection against servicing or operational fall-outs

The Quasar 360°

SNAPSHOT ‘08

Why Us?

Top Internet advertisers AoR

20% LowestCPC / CPM

Scale | Efficiency | Experience

Of entire Online Online Media being bought in India

Scale Efficiency Experience

We bring to the table…

Shows real-time optimization | builds campaign knowledge

..and offer our clients ad-serving control that …

A campaign without AD serving

Creative file on publisher server

Creative file on publisher server

Post campaign report, for next campaign reference

Post campaign report, for next campaign reference

Campaign period end of Day

A campaign with AD serving

Creative file on publisher server

Creative file on publisher server

Optimizing when the campaign is liveOptimizing when the campaign is liveAchieve better overall campaign result

Achieve better overall campaign result

Campaign period

Real time tracking & adjustments Real time tracking & adjustments

Quasar is equipped to handle all major AdServers : DoubleClick, ZEDO and Atlas

Ad-server based behavioral targeting

…and ensure unparalleled targeting…

Step 1

User arrives on a Dell page and selects business section. AdServer tags the user into the ‘Business’ category.

Step 2

The user is reached by the media campaign. AdServer checks for a ‘Business’ tag.

If present ,displays ‘Business’ related ads.

If not, displays a generic Dell ad.

Buy a Dell XPS for business. Prices dropped!

Best-in-class Tools

…plus extensive analytics…

HBX Analytics

Google Analytics

Quasar Reporting Structure

…and reporting…

Matching the achieved figures against booked figuresMatching the achieved figures against booked figures

Publisher wise Day wise performance AnalysisPublisher wise Day wise performance Analysis

The capability to optimize media spends: Exchange Optimizer

We are also the only agency that has…

Traditional points of engagementTraditional points of engagement

Level 1 OptimizationLevel 1 Optimization

Level 2 OptimizationLevel 2 Optimization

Save over 30% on regular spends = Higher performance of Save over 30% on regular spends = Higher performance of your marketing dollaryour marketing dollar

Save over 30% on regular spends = Higher performance of Save over 30% on regular spends = Higher performance of your marketing dollaryour marketing dollar

There is even more to us than what meets the eye…

…enough to warrant a conversation!

As some of our clients say..

“Visa's relationship with Quasar goes back 12 months ever since it forayed into Internet advertising in India. One has noticed that Quasar is always trying to be a step ahead of its client's requirements - for Visa this period saw two critical product launches in the e-commerce space and the team at Quasar brought a lot of passion and domain knowledge in helping establish these two products. Their willingness to go deep into understanding client needs is a big positive and this should hold them in good stead”

…. Gagan Maini, Country Marketing Manager

“Visa's relationship with Quasar goes back 12 months ever since it forayed into Internet advertising in India. One has noticed that Quasar is always trying to be a step ahead of its client's requirements - for Visa this period saw two critical product launches in the e-commerce space and the team at Quasar brought a lot of passion and domain knowledge in helping establish these two products. Their willingness to go deep into understanding client needs is a big positive and this should hold them in good stead”

…. Gagan Maini, Country Marketing Manager

“At Motorola, the Internet plays as significant a role for us to achieve our marketing goals as any other media such as television or print. In India, we have partnered with Quasar, who have helped us execute some very successful Internet campaigns. This has been primarily possible because the Quasar team comprises of Internet specialists, who understand the medium better than any other Indian agency. We are now taking this partnership further by exploring new media opportunities in other emerging markets in the region.”

… Trivikram Thakore, Vice President (Marketing)

“At Motorola, the Internet plays as significant a role for us to achieve our marketing goals as any other media such as television or print. In India, we have partnered with Quasar, who have helped us execute some very successful Internet campaigns. This has been primarily possible because the Quasar team comprises of Internet specialists, who understand the medium better than any other Indian agency. We are now taking this partnership further by exploring new media opportunities in other emerging markets in the region.”

… Trivikram Thakore, Vice President (Marketing)Our experience of working with Quasar Media has been great. The internet, as a vehicle to reach our audiences, presents us great opportunities. I am sure that at Microsoft we will leverage these opportunities successfully with Quasar Media as our online media partners.

Onwards,

Anurag Gour | Online Marketing Manager

Our experience of working with Quasar Media has been great. The internet, as a vehicle to reach our audiences, presents us great opportunities. I am sure that at Microsoft we will leverage these opportunities successfully with Quasar Media as our online media partners.

Onwards,

Anurag Gour | Online Marketing Manager

Let’s Talk!