Quarterly Feature Round-Up

Arjun NairDirector, Product Management,Marketo

Mahesh JeswaniSenior Product Manager,Marketo

David MyersProduct ManagerReal-Time Personalization,Marketo

Justin CoopermanSenior Product Manager,Marketo

Hosted by Marketo Product Mangement

Subscribe to Smart List

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Subscribe to Smart List• Why – #1 Idea on Marketo community

• What – Schedule smart list export and send it directly to the recipients inbox

(similar to subscribe to reports)

• Example Use Cases –

• Share new event sign-ups daily with the sales team

• Share new leads weekly for teleprospecting

• Share aging leads monthly with the account owners

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Subscribe to Smart List• Schedule in different times

• See all subscriptions at 1 place

• Customize report columns

• Test the report before sending

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Things to remember• Limited to 100 smart list subscriptions, 100K leads per subscription, per

instance, across workspaces

• Emails are sent anytime from 12 AM to 8 AM in the instance time zone

• Email link expires in 4 days

Marketo Moments

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What’s New!• Smart Campaign support. We now support emails sent out through smart

campaigns

• Swipe-to-Done. Have too many cards in your stream? You can now swipe them away

• Send a sample straight from the preview screen

• Smart List details added to Email Program cards

Marketo Custom Objects

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Marketo Custom Objects• The goal of this feature is to allow customers and

partners to:• natively create, populate and manage custom objects from

within Marketo• use it effectively independent of a CRM

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What can it do?• Supports 1:N relationship. Leads/Account Custom

object records• Allows the ability to Create/Edit/Delete Custom objects

through the UI• Custom Objects records can be loaded through List

Import and the API• Custom Objects of a record should show up in the lead

details page

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Filters and Triggers• Filters• Has Custom Object• Was Added to Custom Object• Not Was Added to Custom Object

• Triggers • Added to Custom Object

Real-Time Personalization (RTP)

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RTP Release

• Campaign Clone

• Content Analytics

• Content Recommendations

Campaign Clone• Quick and easy campaign duplication

• Campaigns Page: Edit / Clone / Delete

Content Analytics + Recommendations

• Auto-Discovers Content

• Analyze Content Analytics

• Select and Prepare Content for Content Recommendations

Content Analytics

Content Analytics

Content Recommendations

• Edit and Enable for Content Recommendations

• Analyze Recommended Content Performance

Example – Web Recommendation Bar

Example – Web Rich Media

Content Recommendations

Summary• Insights into content performance

• Increase engagement, content consumption

• Generate more leads

Docs.marketo.com

• Clone an RTP Campaign

• Understanding Content Analytics

• Understanding Content Recommendations

• Adding Content to Content Recommendations

Insights for Google Chrome

Update to existing Gmail plugin, now available in Chrome Store

• When reading or composing sales email, quickly view contextual information about the lead (and company) you are corresponding with.

• Also see the most recent activities for the lead and their company, as logged in Marketo.

• Use the global activity feed to see what people are up to in real time.• Available for customers with MSI using Google Mail for email.

Rich-text EditorOngoing enhancements, based on your feedback

Rich-text Editor

VML is now supported within your HTML code (no longer stripped):

<v:background xmlns:v="urn:schemas-microsoft-com:vml" fill="t"><v:fill type="tile" src="http://i.imgur.com/YJOX1PC.png" color="#7bceeb"/></v:background>

Rich-text Editor

Anything can now be inserted in a valid HTML comment (certain syntaxes like seen below were previously stripped):

<!--[if gte mso 9]> <![endif]-->

Do not pad empty table cells with &nbsp;

<td></td>

Rich-text Editor

The editor will now accept any element :

<myCustomElement>Hello World!</myCustomElement>

The editor will now accept any attribute:

<myElement myCustomAttribute="foo">Hello World!</myElement>

*even deprecated or non-standard attributes

Rich-text Editor

UI Changes:

• Maximize/minimize button added to the HTML source editor.• Both rows of buttons are now shown by default.• Pre-existing table properties now identified and displayed in the

Table Properties dialog.

Email Templates

Better support for imported templatesDOCTYPES are preserved when creating new emails from a template (or when using Email Actions > HTML Tools > Replace HTML).

Custom attributes on the <HTML> element are also preserved:

<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">

Coming Soon!

Coming Soon!

Coming Soon!

Thank You!Marketo Product Management