Quantitative Survey on Consumer Media Consumption HabitPART-1

Name: _________________________City/Location: _______________________Gender: Male Female Age: 15-21 years 22-26 years 27-30 years 31-35 years 36-40 years 41-50 years 51-60 years Above 60 Occupation: Student Self Employed Employed Housewife Retired Business Others (Pls. specify) Qualification:School up to 4 years College (incl. diploma but not grad) School between 5-9 years Graduate /Post-Graduate (General) SSC/HSC Graduate /Post-Graduate (Professional) Durables Owned:Electricity Connection Ceiling Fan Gas Stove 2 Wheeler Washing Machine Color TV 4 Wheeler Air Conditioner Refrigerator

Computer Agricultural Land (Rural Area)

Marital Status:Single Married

Children: _____ Age: _______

Native Place: ______________________Contact No.: __________________

1) Do you listen to FM Radio Stations?Yes No

2) Please mention the FM stations you frequently listen to:Radio Mango Club FM Red FM Radio Mirchi Best FM Others

SECTION (A)1) If yes, how often do you listen to FM Stations in a week?

Every Day2 to 3 Days a Week Once a week

Weekends No specific time 2) On an average how much time do you listen to FM :

a. On a weekday _______ Minutes/Hours

b. On Saturday _______Minutes/ Hours

c. On Sunday _______ Minutes/Hours

3) On the basis of your most frequently listened Malayalam station, kindly rank the following with 1 being your most frequently listened station?

FM StationRank

Club FM

Radio Mango

Red FM

Radio Mirchi

Best FM

Others (Pls. specify)

4) How long have you been listening to the FM? 2 months 2-4 months 4-6 months More than 6 months

5) On an average how much time does you normally spend listening to FM each day?Less than 10 min Betwn 10 to 20 minBetwn 20 to 30 min

Betwn 30 to 45min Betwn 45 to 60 min

Betwn 1-2 hrs More than 2 hrs

6) To which time slot do you listen to FM most? TimeClub FMRadio MangoRed FMRadio MirchiBest FMOthers(specify)Program Name

6 am-10am

10am-2pm

2pm-6pm

6pm-10pm

10 pm-2am

2am-6am

7) Where do you often access to FM? Home Office Workplace Travel Personal Vehicle FM built in to mobile phones others (please specify) 8) Why do you listen to FM? To relax during working hours To overcome boredom and relieve Tension To get to know about latest movies and songs To listen to my favorite RJs voice To lift up my mood when lonely To make my work easier To reduce my expenditure on CDs/buying music online To listen to my favorite songs Where ever I goOthers (specify)

9) Please give your responses to each of your statements given below by ticking the appropriate column. The questions are based on the FM Station you listen most frequently (SA-Strongly agree, A- agree, N-neutral, DA-Disagree & SDA- strongly disagree) StatementSAANDASDA

FM station is the best source of entertainment today

FM gives me company when I travel

FM makes my work easier

Listening to FM raise my spirits

FM Stations compliments young peoples mindset

There is decline in TV viewing after the arrival of FM Stations

It updates my knowledge of forthcoming events in the town

Traffic updates, weather reports, and news make FM Stations more interesting

More informative programs should be included in FM Stations

Radio Jockeys are friendly and informal

Radio Jockeys makes listening to FM more interesting

There is repetition of songs

FM makes possible communication between people at different levels

Listening to FM make a person idle

Quality of sound makes FM more popular

FM Stations has too many phone- in -programs

The quality of program should be improved

FM Stations should play more other language songs

10) What is your most frequently listened FM station based on program content?ProgramClub FMRadio MangoRed FMRadio MirchiBest FMOthers(specify)Program Name

Entertainment prog. like music

Current affairs prog. Like News

Educational programs like documentaries

Sports program

Inspirational/religiou s programs

Business related programs

Health program

Relationship program

11) Name at least 3 most popular RJs & their programs that you can remember? RJ No. 1 ________________________________________________________________RJ No. 2 ________________________________________________________________ RJ No. 3 _______________________________________________________________

12) What do you like about these RJs? RJ No. 1 ________________________________________________________________RJ No. 2 ________________________________________________________________RJ No. 3 ________________________________________________________________SECTION (B)1) Were you previously listening to FM Stations?Yes No

2) If yes answer the following questions, else go to question 3 ,

a) When was the last time you have listened to an FM Station?

1-3 months 4-7 months 8-10 months 10-12 months

Above 12 months

b) According to you, what important changes should be incorporated in FM Stations? Plz specify.

_________________________________________________________________________

c) What made you discontinue listening to FM?

Prefer watching TV Family preference Repetition of Songs

Prefer national over local channels RJ presentation Lack of time

Missing out on social interaction Ad breaks Too many phone-in programs

Lack of variety Bad Reception Prefer other sources others (pls. specify)

3) If no, why?

Missing out on social interaction No personal interest Prefer other sources

Prefer doing other activities Lack of time Lack of quality

Others (pls. specify)

4) What factors from below will make you interested in listening FM Stations again?

Live Programs Variety in Programs More Songs More youth oriented programs Change in timings Less repetition of Songs Less ad Loss of Interest Personalized Radio App Single station App Multi-language programs More interaction from RJsClear ReceptionOthers (pls. specify)