quality evaluation of non-conventional content (guadalupe gervas pabón, netflix)
TRANSCRIPT
Unconventional Content & Quality
Lupe Gervas
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“EVERY SENTENCE IS A STORY”
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Every sentence is a story
5 words
3 linguists - 3 hours - 3 days$1.4
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+50% of the localization workload+50% of the cost
• Content: thousands of genres, hundreds of show and movie titles, taglines, synopses, marketing content...
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When unconventional is the norm
• Internal linguists + freelancers + Internal QA.
• Freelancers = consistent resources.
• Lower cost, better quality, less LQA.
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Quality starts with translation
Other benefits
• Collaboration.
• Pride and responsibility in their work.
• Other teams leverage resources. 7
• Recruiting and paying freelancers.
• MSAs and legal contracts.
• Manage resources and quality long term.
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But, nothing is perfect…
Measuring unconventional content
• Scorecards/Quality reports/Internal QC/Jiras
• Unconventional metrics•• Marketing campaign success• Social impact (Facebook, Twitter…)
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Thank You
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