1. @staceycav Quality Content On Scale Stacey MacNaught Tecmark 2. #sascon @staceycav 3. #sascon @staceycav 100+ Years Earlier 4. #sascon @staceycav 5. #sascon @staceycav http://www.viamichelin.co.uk/web/Restaurants 6. #sascon @staceycav 7. #sascon @staceycav 8. #sascon @staceycav 9. #sascon @staceycav www.jello.com/recipes 10. #sascon @staceycav 11. #sascon @staceycav 12. #sascon @staceycav 13. #sascon @staceycav 14. #sascon @staceycav 15. #sascon @staceycav Quality is assumed 16. Over 7 million blog posts per day #sascon @staceycav 17. Over 4,800 blog posts per minute #sascon @staceycav 18. Competition for audience is tough #sascon @staceycav 19. #sascon @staceycav How do we define quality? 20. #sascon @staceycav 21. #sascon @staceycav Quality varies depending on your goals 22. #sascon @staceycav 23. #sascon @staceycav Simple Unexpected Concrete Credible Emotional Stories 24. #sascon @staceycav Quality doesnt always mean pretty. 25. #sascon @staceycav 26. #sascon @staceycav 27. #sascon @staceycav 28. #sascon @staceycav http://www.bbc.co.uk/news/magazine-29570615 29. #sascon @staceycav http://www.theguardian.com/sustainable-business/2015/jan/26/artificial-intelligence-davos- humanity-internet-yahoo 30. #sascon @staceycav 31. #sascon @staceycav It was not pretty. 32. #sascon @staceycav But it was original 33. #sascon @staceycav It told a story 34. #sascon @staceycav It resonated with people 35. #sascon @staceycav The data was credible 36. #sascon @staceycav It had a shock factor 37. #sascon @staceycav Even my Nan cared. 38. #sascon @staceycav 221 times a day?! The worlds going to shit 39. #sascon @staceycav Sometimes, visuals do matter 40. #sascon @staceycav http://www.travelbag.co.uk/a-day-in/dubai/ 41. #sascon @staceycav 42. #sascon @staceycav The angle was not original 43. #sascon @staceycav So the execution had to be 44. #sascon @staceycav Essential Elements in Creating Quality Content 45. #sascon @staceycav Audience research 46. #sascon @staceycav Audience research Competitor research 47. #sascon @staceycav Audience research Competitor research Ideation 48. #sascon @staceycav Audience research Competitor research Ideation Production 49. #sascon @staceycav Audience research Competitor research Ideation Production Promotion 50. #sascon @staceycav Audience Research 51. #sascon @staceycav 52. #sascon @staceycav 53. #sascon @staceycav Facebook Graph Search Queries for Content Marketers http://www.tecmark.co.uk/facebook-graph-search-queries/ 54. #sascon @staceycav Google Display Planner 55. #sascon @staceycav 56. #sascon @staceycav 57. #sascon @staceycav 58. #sascon @staceycav answerthepublic.com 59. #sascon @staceycav 60. #sascon @staceycav Faqfox.com 61. #sascon @staceycav 62. #sascon @staceycav http://sonar.bottlenose.com/ 63. #sascon @staceycav 64. #sascon @staceycav Make the Data Matter 65. #sascon @staceycav 66. #sascon @staceycav 67. #sascon @staceycav Competitor Research 68. #sascon @staceycav Facebook Pages to Watch 69. #sascon @staceycav 70. #sascon @staceycav 71. #sascon @staceycav Topsy (site: search) 72. #sascon @staceycav 73. #sascon @staceycav Backlink Analysis Tools 74. #sascon @staceycav Mentions Tools 75. #sascon @staceycav Ideation 76. #sascon @staceycav Nothing is as dangerous as an idea when its the only one we have. -mile Chartier 77. #sascon @staceycav 78. We needed an efficient means of ideas generation #sascon @staceycav 79. Where do you look for inspiration on efficiency? #sascon @staceycav 80. #sascon @staceycav 81. These guys have nailed efficiency #sascon @staceycav 82. Introducing Bernd Rohrbach #sascon @staceycav 83. And his 6-3-5 method of brainwriting #sascon @staceycav http://blogsession.co.uk/2014/03/635-method-brainwriting/ 84. 108 ideas in 30 minutes #sascon @staceycav 85. We developed a tool #sascon @staceycav http://635.tecmark.co.uk/ 86. #sascon @staceycav 87. #sascon @staceycav This took us from not having enough ideas 88. #sascon @staceycav To having too many ideas 89. #sascon @staceycav (Some people are never happy) 90. #sascon @staceycav NUF Testing to ditch the weakest 91. #sascon @staceycav Worst Ideas Technique 92. #sascon @staceycav Content Production 93. #sascon @staceycav Remember either the angle or the execution should be original 94. #sascon @staceycav Acquiring Original Data Through Surveys 95. #sascon @staceycav Acquiring Original Data Through FOI 96. #sascon @staceycav Build Frameworks for Efficiency 97. #sascon @staceycav 98. #sascon @staceycav 99. #sascon @staceycav 100. #sascon @staceycav One Idea. Multiple Assets 101. #sascon @staceycav 102. #sascon @staceycav Think multiscreen 103. #sascon @staceycav Especially if youre promoting on social media 104. #sascon @staceycav http://www.futurebristol.co.uk/ 105. #sascon @staceycav OMG SHARE ME!!!!!!!!! 106. #sascon @staceycav 80%+ of Twitter traffic is mobile. 107. #sascon @staceycav 108. #sascon @staceycav Managing Production at Scale 109. #sascon @staceycav 110. #sascon @staceycav https://realtimeboard.com/app/ 111. #sascon @staceycav Content Promotion 112. #sascon @staceycav Build it and they will come 113. #sascon @staceycav BOLLOCKS. 114. #sascon @staceycav Your content is not the Eiffel Tower. 115. #sascon @staceycav Put as much into promotion as production 116. #sascon @staceycav http://relevance.com/introducing-the-content- promotion-ecosystem/ 117. #sascon @staceycav Paid promotion is often overlooked 118. #sascon @staceycav Sourcing Outreach Targets 119. #sascon @staceycav Read these: 120. #sascon @staceycav http://blogsession.co.uk/2014/02/freedman-and-fraser-compliance-without-pressure/ 121. #sascon @staceycav Consider Your Approach Method 122. #sascon @staceycav Read this: 123. #sascon @staceycav Thank you stacey.macnaught@tecmark.co.uk @staceycav