The Beauty of Accounting.Come and join the case competition and win!

QualificationProgramme (QP)Case Analysis Competition 2014and Luncheon with CPAs

Your golden chance to win

• attractive cash prizes and QP fee waivers

• internship at renowned organizations

• QP learning pack for free

Your golden chance to win

• attractive cash prizes and QP fee waivers

• internship at renowned organizations

• QP learning pack for free

ObjectiveAn ability to analyse and evaluate a specific business situation helps a CPA build success in the corporation. The Qualification Programme (QP) case analysis competition aims to develop QP Affiliate Club members’ business skills, cultivate their professional judgment and prepare themselves for the business environment. The competition offers them a chance to excel and showcase their abilities and to bring their talents into full play.

Great reasons to join1. Attractive cash prizes and QP fee waivers for

the winning teams

2. Gain internship opportunities and give your CV the ultimate boostOutstanding teams will get internship awards to gain valuable work experience from leading organizations.

3. Get real world experienceParticipating teams can learn how to apply technical knowledge into practical business context by exposing to the QP case question.

4. Free business seminarParticipants can join a free seminar on “Becoming a business advisor in the healthcare and medical beauty industry” on 25 September 2014 to learn more about the industry, the important skills in analysing case problem, presentation and report writing skills.

5. Free luncheon with CPAs and business leadersParticipants can interact with CPAs and business leaders during the luncheon on 29 November 2014.

6. Get QP learning pack for freeParticipants who have successfully registered for the competition will be given a QP learning pack to have an early glance at QP.

Format of competitionThere will be three rounds of competition:

1st round Each participating team is required to submit an executive summary with financial analysis of the case question in English

2nd round Thirty shortlisted teams will submit a full case analysis written report in English

Oral presentation The eight merit teams will be shortlisted to give a short oral English presentation based on their analytical reports

Competition scheduleNow Full case question available on Institute’s website

23 September 2014 Deadline for registration of free seminar

25 September 2014 Seminar on “Becoming a business advisor in the healthcare and medical beauty industry”

3 October 2014 Deadline for registration of (before 12:00 noon) competition

8 October 2014 Submission of executive summary(before 12:00 noon)

23 October 2014 Announcement of 30 shortlisted teams to 2nd round^

3 November 2014 Submission of written report(before 9:00 a.m.)

14 November 2014 Announcement of 8 finalist teams^

29 November 2014 Oral presentation day and luncheon with CPAs^ Each member of the shortlisted teams will receive email notification.

Adjudication criteria1. Executive summary and case analysis written report • Problem identification • Clear discussion and decision focus • Adequacy of research • Financial analysis technique • Sound theoretical and practical justification • Analytical approach and style • Strategy feasibility • Validity of conclusion • Writing style, report organization and references • Presentation style • Creativity in problem solving

2. Oral presentation • Completeness of content • Problem identification • Clear discussion and decision focus • Validity of conclusions • Responsiveness to the case question • Professionalism of presentation (including use of visual aids) • Vocal skills and non-verbal skills • Time allocation and teamwork • Q&A

Eligibility for entry to the competition• QP Affiliate Club members who are studying

undergraduate programmes in any discipline in local tertiary institutions are welcome to join the competition.

• Non-QP Affiliate Club members are also welcome. Participants will automatically become a member of the Club by completing the online registration for the competition.

• Admission to the competition is on a team basis. Participants are required to form teams of between three and four members. Joint universities teams are also welcome.

Enquiry Hong Kong Institute of Certified Public AccountantsTel: 2287 7070 / 2287 7228Email: qpcachk2014@hkicpa.org.hk

If you are interested in joining the above events, please visit www.hkicpa.org.hk/qpcac2014hk for online registration. Seats are limited and reserved on a first-come-first-served basis.

Oral presentation and free luncheon with CPAs Adjudicators

Date : 29 November 2014 (Saturday)

Time : 9:30 a.m. – 4:00 p.m.

Venue : Harbour Grand Hong Kong Hotel MTR Fortress Hill Station, Exit A, 23 Oil Street, North Point

Registration deadline:3 October 2014 (Friday)

1. Mr. Clement Chan President, Hong Kong Institute of CPAs

Managing Director, BDO Limited 2. Ms. Susanna Chiu MH FCPA Immediate Past President,

Hong Kong Institute of CPAsDirector, Li & Fung Development (China) Limited

3. Mr. Ronald Fung Junior Partner, McKinsey & Company4. Mr. Ronald Kung Vice President, Hong Kong Institute of CPAs

Director, iRregular Consulting Limited5. Mr. Alan Lai Operations Manager, inSkin Aesthetic Solutions,

Phillip Wain

Free seminar SpeakersSeminar on “Becoming a business advisor in the healthcare and medical beauty industry”

Date : 25 September 2014 (Thursday)

Time : 6:30 p.m. – 10:00 p.m.

Venue : Hong Kong Institute of CPAs 27/F, Wu Chung House, 213 Queen’s Road East, Wan Chai

Registration deadline:23 September 2014 (Tuesday)

1. Mr. Lawrence Chung Deputy Executive Director,

Hong Kong Ethics Development Centre, Community Relations Department,Independent Commission Against Corruption Hong Kong

2. Mr. Alan Lai Operations Manager, inSkin Aesthetic Solutions,

Phillip Wain3. Dr. Alexander Ng Associate Principal, McKinsey & Company4. Mr. Matthew Sexton Senior Teacher Corporate Contracts, British Council

Awards Champion team $10,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $13,6001st runner-up team $6,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $9,600 2nd runner-up team $4,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $7,600Best written report $2,000 cash prize and certificateBest presenter $1,000 cash prize, plaque and certificateMerit teams (5 awards) $2,000 cash prize, QP fee waiver# and certificate, with a total value of $3,800Shortlisted teams (30 teams) Certificate

Internship placement is awarded to the champion, 1st and 2nd runner-up teams.* Fees waiver of $450 QP first registration fee and $450 QP first subscription fee are awarded to each member of the champion, 1st and 2nd runner-up teams. # Fee waiver of $450 QP first registration fee is awarded to each member of the merit teams.

QP case analysis competition working group• Ms. Susanna Chiu MH FCPA Immediate Past President, Hong Kong Institute of CPAs (Chairperson) Director, Li & Fung Development (China) Limited

• Mr. Dennis Lam Chief Financial & Operation Officer, ALNO China Holding Limited

• Mr. Jonathan Leung Project Director & Company Secretary, China Agroforestry Low-Carbon Holdings Limited

• Mr. Leo Lui Corporate Finance Manager, Hospital Authority

• Mr. Paul She Practising Director, Mazars CPA Limited

• Ms. Shirley Tsang Deputy Chief Executive Officer & Head of Business Services – China & Hong Kong, Tricor Services Limited

Full list of the academic advisory panel and reviewers is available at www.hkicpa.org.hk/qpcac2014hk.

Important notes

• By registering for the competition, the Hong Kong Institute of CPAs is authorized to transfer students’ personal information to the internship sponsors for internship arrangement.

• Winners are required to sign an undertaking to accept and complete the internship programme at the organization assigned to him/her by the Institute.

• Prizes are not transferable and the fee waiver cannot be redeemed for cash.

• When submitting the written executive summary, students must ensure no information on the executive summary is copied from others. Also, they must ensure they are the only owner of their original work and have a copy right for that.

• All entries must be received by the closing date specified above.

• All students who submitted the executive summary and are selected for the finale are required to attend the oral presentation day in person.

• By registering for the competition, all participants will be deemed to have accepted and be bound by the rules of the competition.

• All the finalists and winners must consent to the use of his/her name, photograph, presentation materials and video for publicity purposes.

• The Institute reserves the right to decide on the terms, final results of the competition and to amend the competition rules at any time.

Submission Guidelines for Executive Summary

(Submission deadline: 8 October 2014, before 12:00 noon)

• Each team should submit a written executive summary in English (with financial analysis) with a maximum of 8 pages of A4 papers (including content (目錄), appendixes and references which are optional).

• Each team should download the standardized HKICPA cover sheet from www.hkicpa.org.hk/qpcac2014hk and complete it with the required information.

• Save the executive summary and the HKICPA cover sheet in TWO separate files (in PDF format) with the file name being shown as “Team leader full name_Team leader mobile phone no._Executive Summary” and “Team leader full name_Team leader mobile phone no._Cover Sheet”.

e.g. “Chan Tai Man_98765432_Executive Summary”, “Chan Tai Man_98765432_Cover Sheet”

• Send the TWO PDF files ONCE via email to qpcachk2014@hkicpa.org.hk, with the subject as“QP Case Analysis Competition 2014 executive summary”. Multiple submissions will be disqualified.

• Font type: Arial

• Font size: 12

• Double line spacing

• Margin: 1 inch for each side

• The content (內容) of the executive summary should NOT include the names of team members and university.

• Failure to follow the above requirements may render the executive summary unmarked and result in disqualification from the competition.

Case question in brief

Tango Health and Beauty Limited (‘Tango’) has experienced exceptionally strong growth in the eighteen years since it was founded as a single beauty clinic in Hong Kong. It now has a listing on the Main Board of the Hong Kong Stock Exchange, and provides a range of health and beauty services. Its beauty clinics provide advanced treatments to clients, and the company also operates a number of spas, massage centres and slimming and fitness centres not only in Hong Kong, but also in Singapore and Mainland China.

The business in Singapore was established nine years ago by means of a takeover of a local company, Perfect Beauty. The business in Mainland China was established as a start-up business five years ago.

Two years ago, Tango opened a chain of retail outlets selling beauty and skincare products, most of them sourced from France. These are advertised as ‘scientifically proven, and with natural ingredients’. There has been very strong growth in retail sales during the past two years. In addition, the retail sales division is now the supplier of these products to the beauty centres, spas, massage centres and slimming and fitness centres, acting as the centralised purchaser of products for the entire group.

(Full details of the case question is available on the Institute’s website at www.hkicpa.org.hk/qpcac2014hk)

Testimonials from the professionals and participant

Mr. Clement ChanPresident, Hong Kong Institute of CPAsManaging Director, BDO Limited

I was so impressed with the professionalism and maturity demonstrated by all of the participants in the QP Case Analysis Competition last year. It certainly passed my expectation by far with the quality of the presentations and some of its innovative style. All of the participating teams showed immense talent in not just able to understand and analyse the case properly, but a lot of creative thoughts gone into presentations and recommendations. I really enjoyed that experience and look forward to yet another successful year of the competition in 2014.

Dr. Annie Yuet-ngo MokInstructor, Department of Accountancy,City University of Hong Kong

QP case analysis competition is a renowned competition for business students. It widens their exposures and helps them achieve their new heights in terms of creativity, team-working, presentation and business solving abilities. As a reviewer, I am impressed by the quality of these students.

Ms. Jessica ChowThe University of Hong Kong

Are you ready for challenges? Are you a future business leader? The QP Case Analysis Competition is a must-join event for a talent like you. The intensive competition provides business students the perfect opportunity to enhance their analytical competence, cultivate innovative thinking and polish their presentation skills. These are valuable skills that you will never learn in university. Believe in yourself, take up the challenge and release your full potential!

Ms. Shirley TsangDeputy Chief Executive Officer & Head of Business Services – China & Hong Kong, Tricor Services Limited

Over the years, the QP case analysis competition has provided university students an opportunity to experience a real business scenario and apply their business skills to offer solutions. Through participation, students earn free advice from experts of various industries. There are no limits for creativities and innovative ideas. This is an event students should not miss!

Internship sponsors:

Platinum sponsors:

Gold sponsor: Silver sponsors: Other sponsors:

Supporting organizations:

Photo album of QP case analysis competition 2013

Champion team in QP case analysis competition 2013

The best presenter, Zhang Jialun, a psychology major who knew nothing about finance, was highly confident in presenting the business case analysis to the audience.

Group photo of the winning teams, merit teams, sponsors, reviewers and adjudicators of the competition.

Members of adjudication panel were all impressed by the professionalism demonstrated by the top eight finalist teams during the oral presentation.

The 1st runner-up and 2nd runner-up teams showcased their well coordinated team work and presentation skills during the competition.

“We believe that our diversity in accounting and marketing allowed us to think from various angles to come up with the best solutions, this perfect match brings us to the success in the competition. We enhanced not only our financial analysis skills, but also our strategic planning skills and technical knowledge from other disciplines. The process was challenging, it stimulated us in conducting constructive arguments and understand the mechanism of effective communications among the team. We will recommend other students to enter the contest, as it is part of the nurturing of local CPAs and it provides a valuable chance for students to get a taste of what it was like to work in the business world,”

said team leader, Karl Chan,from The University of Hong Kong.

Participants grasped the opportunity to mingle with CPAs and business leaders during the luncheon.