For the last decade, Qualcomm Wireless Health

had been evangelizing about the benefits of mobile

technology in the healthcare space without a

commercialized product. Qualcomm Wireless

Health was ready to announce B2B collaboration

opportunities with the launch of its 2net Platform

and Hub and the Qualcomm Life Fund, a $100

million investment fund, at 2011’s mHealth Summit.

Even though its universal 2net Platform was first-

of-its-kind technology, Qualcomm’s brand was not

widely known in the health care industry.

The ask: Rename, brand, develop collateral and

generate leads for the newly formed subsidiary and

its technology platform in a nascent and complex

industry with short lead time.

• Develop a Robust Company/Product Brand and Brand

Architecture, carried through in many pieces of collateral:

• Mobile-enabled website

• Launch video and Promotional sizzle video

• Qualcomm Life and 2net Platform brochures (2)

• 2net Platform and 2net Hub spec sheets (2)

• 2net quick start guide and 2net whitepaper

• Infographic of 2net Ecosystem Print campaign

• Tradeshow booth graphics and Email blast

• Conduct embargoed briefings with key mobile health

influencers to preview offering before launch

• Develop and distribute online content through

@QualcommLife social media platforms

• Host Media Reception for onsite influencers to get

introduced to 2net in intimate setting

• Attracted over 5K visitors/month who spend an

average of 5+ minutes per visit to website; average

page views per visit is 6+; the bounce rate is <30%

• Resulted in 86 original articles and 840,100+

impressions

• 10 third-party releases distributed resulting in 11

original articles and 600,000+ impressions

• The website has generated 275+ sales leads via its

“Request Information” form, ranging from Fortune

100 companies to innovative start-up medical device

companies

CHALLENGE APPROACH RESULTS

Qualcomm Wireless Health

Content Source Breakdown