quadriga 6th european social media workshop free tools slide deck web uni
DESCRIPTION
Workshop - Free Social Media Monitoring Tools, Frederik TautzTRANSCRIPT
Workshop
Free Social Media Monitoring ToolsFrederik Tautz
Business Director / Director Digital Strategist
Ketchum Pleon
Summary
Quick Self Assessment of Monitoring Needs
Why monitor/measure? Desired outcome/purpose
What to monitor/measure?
When to monitor/measure?
Own channels, competitors, „the world“, one/more countries
Which reporting?
Ex-ante, ex-post, ongoing frequency
Management view vs experts’ drill-down
Monitoring(Assessing overall landscape, identifying
influencers trends, pre-warning/issues …)
Measuring(Evaluating perfomance of owned
channels, KPI Tracking earned media…)
vs.
Ste
p 1
Ste
p 2
Good Tools. What the others say …
Source: http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/ (N=425 Social Media afficionados)
Download (2010, German)http://wiki.iao.fraunhofer.de/index.php/Marktstudie:_Social_Media_Monitoring_Tools#Kostenlose_und_kostenpflichtige_L.C3.B6sungen
Links
A Free Suite
Overall• http://rivva.de/• http://topsy.com/• http://www.google.de/blogsearch• http://socialmention.com/• http://www.kurrently.com/• http://technorati.com/
Facebook, Twitter, Google+ …• http://boardreader.com/• http://tweetreach.com/• http://klout.com/#/pulse• http://mentionmapp.com/• http://www.twazzup.com/• http://whathashtag.circulorojo.es/• http://www.circlecount.com/
A nearly Free Suite
Overall•http://www.cyfe.com/•https://en.erwaehnung.de/•http://www.socialbro.com/•https://www.ohtootay.com/index.php•http://crowdbooster.com/
Facebook, Twitter, Google+ …•http://www.quintly.com/•http://www.socialbakers.com/•http://edgerankchecker.com/•http://www.pinreach.com/•http://pinfluence.com/