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    T0M B$01! -T0M B$01! - The Ma/ima/ CriterionThe Ma/ima/ Criterion

    The Ma/ima/ Criterion Ma/imumDecision "ar#e rise mall rise !o chan#e mall fall "ar#e fall Payoff&old /$%% $%% 0%% 1%% % 1%%Bond 02% 0%% $2% /$%% /$2% 0%%

    toc' 2%% 02% $%% /0%% /3%% 2%%C(D 3% 3% 3% 3% 3% 3%

    T h e o p t i m a l d e c i s i o n

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    This criterion might appeal to a decision maker who

    is neither pessimistic nor optimistic.: 't assumes all the states of nature are e,ually likely tooccur.

    : The procedure to find an optimal decision.

    ?or each decision add all the payoffs. &elect the decision with the largest sum Afor profitsB.

    Decision Ma'in# .nder .ncertainty -Decision Ma'in# .nder .ncertainty -

    The Principle of Insufficient $easonThe Principle of Insufficient $eason

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    T0M B$01!T0M B$01! // Insufficient $easonInsufficient $eason

    &um of !ayoffs: +old 3%% Dollars

    : "ond 12% Dollars: &tock 2% Dollars: ; D 1%% Dollars

    "ased on this criterion the optimal decisionalternative is toinvest in #old5

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    Decision Ma'in# .nder $is'Decision Ma'in# .nder $is'

    The probability estimate for the occurrence of

    each state of nature Aif availableB can be

    incorporated in the search for the optimal

    decision.

    ?or each decision calculate its expected payoff.

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    Decision Ma'in# .nder $is' 2Decision Ma'in# .nder $is' 2

    The /pected 7alue CriterionThe /pected 7alue Criterion

    /pected Payoff 8 9Probability 9Payoff/pected Payoff 8 9Probability 9Payoff

    ?or each decision calculate the expected payoffas follows-

    AThe summation is calculated across all the states of natureB

    &elect the decision with the best expected payoff

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    T0M B$01! -T0M B$01! - The /pected 7alue CriterionThe /pected 7alue Criterion

    The /pected 7alue Criterion ExpectedDecision "ar#e rise mall rise !o chan#e mall fall "ar#e fall Value

    &old /$%% $%% 0%% 1%% % $%%Bond )*+ )++ ,*+ -,++ -,*+ ,;+

    toc' 2%% 02% $%% /0%% /3%% $02C(D 3% 3% 3% 3% 3% 3%Prior Prob5 %.0 %.1 %.1 %.$ %.$

    E C A%.0BA02%B 9 A%.1BA0%%B 9 A%.1BA$2%B 9 A%.$BA/$%%

    T h e o p t i m a l d e c i s i o n

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    The expected value criterion is useful generally

    in two cases-: *ong run planning is appropriate) and decision

    situations repeat themselves.: The decision maker is risk neutral.

    1hen to use the e/pected value1hen to use the e/pected value

    approachapproach

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    /pected $e#ret Criterion/pected $e#ret Criterion

    Expected

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    Applications-65;Applications-65;!ational foods has developed a new sports bevera#e it would li'e to advertise on!ational foods has developed a new sports bevera#e it would li'e to advertise on

    uper Bowl unday5 !ational

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    !umber of ;+ Perceived &ame /citement!umber of ;+ Perceived &ame /citement

    ec5 Commercials ec5 Commercials

    Purchased Dull Avera#e Above e/citin#Purchased Dull Avera#e Above e/citin#

    avera#eavera#e

    0ne -) ; ,;0ne -) ; ,;Two -* 6 ,) ,Two -* 6 ,) ,

    Three -4 * ,; ))Three -4 * ,; ))

    a5a5 1hat is the optimal decision if the national foods ad mana#er is optimistic1hat is the optimal decision if the national foods ad mana#er is optimistic

    b5b5 1hat is the optimal decision if the national %oods advertisin# mana#er is1hat is the optimal decision if the national %oods advertisin# mana#er ispessimisticpessimistic

    c5c5 1hat is the optimal decision if the !ational %oods ad mana#er wishes the minimi e1hat is the optimal decision if the !ational %oods ad mana#er wishes the minimi ethe firm

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    Consider the data #iven in problem ; for national %oods5 Based on passed super bowlConsider the data #iven in problem ; for national %oods5 Based on passed super bowl#ames= suppose the Decision ma'er believes that the followin# probabilities hold#ames= suppose the Decision ma'er believes that the followin# probabilities holdfor the states of nature5for the states of nature5

    P9Dull &ame 8+5)+P9Dull &ame 8+5)+P9Avera#e &ame 853+P9Avera#e &ame 853+

    P9Above Avera#e #ame 85;+P9Above Avera#e #ame 85;+

    P9e/citin# 8+5,+P9e/citin# 8+5,+

    a5a5 .sin# the e/pected value criterion= determine how many commercials !ational.sin# the e/pected value criterion= determine how many commercials !ational%oods should purchaseE%oods should purchaseE

    b5b5 Based on the probabilities #iven here= determine the e/pected value of perfectBased on the probabilities #iven here= determine the e/pected value of perfectinformation5information5

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    653 /pected 7alue of Perfect Information653 /pected 7alue of Perfect Information

    The gain in expected return obtained from knowing with certainty the future state of nature is called-

    /pected 7alue of Perfect Information/pected 7alue of Perfect Information

    9 7PI9 7PI

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    /pected 7alue of Perfect Information/pected 7alue of Perfect Information

    decision

    making prior tooccurwill

    natureof statewhichto

    asninformatioadditional

    houtreturn witE pected

    decisionmaking

    prior tooccurwillnatureof statewhichto

    asninformatio perfect

    hreturn witE pected

    n!nformatio

    "erfectof value

    Expected

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    The 6/pected 7alue of Perfect InformationDecision "ar#e rise mall rise !o chan#e mall fall "ar#e fall

    &old /$%% $%% 0%% 1%% %Bond 02% 0%% $2% /$%% /$2%toc' 2%% 02% $%% /0%% /3%%

    C(D 3% 3% 3% 3% 3%Probab5 %.0 %.1 %.1 %.$ %.$

    'f it were known with certainty that there will be a =*arge in the mark

    "ar#e rise

    ... the optimal decision would be to invest in...

    /$%%

    02% *++ 3%

    &tock

    &imilarly)F

    T0M B$01! -T0M B$01! - 7PI7PI

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    The 6/pected 7alue of Perfect InformationDecision "ar#e rise mall rise !o chan#e mall fall "ar#e fall

    &old /$%% $%% 0%% 1%% %Bond 02% 0%% $2% /$%% /$2%toc' 2%% 02% $%% /0%% /3%%

    C(D 3% 3% 3% 3% 3%Probab5 %.0 %.1 %.1 %.$ %.$

    /$%%

    02% *++ 3%

    Expected

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    65* Bayesian Analysis - Decision Ma'in#65* Bayesian Analysis - Decision Ma'in# with Imperfect Information with Imperfect Information

    "ayesian &tatistics play a role in assessingadditional information obtained from varioussources.

    This additional information may assist in refiningoriginal probability estimates) and help improvedecision making.

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    Tom Brown Investment Decision 9ContinuedTom Brown Investment Decision 9Continued

    Tom has learned that= for only >*+= he can receive the results of notedTom has learned that= for only >*+= he can receive the results of notedeconomist Milton amuelman

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    Predicted ?ne#ative@Predicted ?ne#ative@

    Tom would li'e to 'now whether it is worthwhile to pay >*+ for theTom would li'e to 'now whether it is worthwhile to pay >*+ for theresult of the amuelman forecast5result of the amuelman forecast5

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    'f the e/pected #ain resulting from the decisions madewith the forecastexceeds $50 ) Tom should purchase

    the forecast. The e/pected #ain 8/pected payoff with forecast 2 $ 7

    To find /pected payoff with forecast Tom shoulddetermine what to do when-: The forecast is =positive growth>): The forecast is =negative growth>.

    T0M B$01! 2 olutionT0M B$01! 2 olution

    .sin# ample Information.sin# ample Information

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    Conditional ProbabilitiesConditional ProbabilitiesP9forecast predicts@positive@(lar#e rise in the mar'et 8+5 +P9forecast predicts@positive@(lar#e rise in the mar'et 8+5 +

    P9forecast predicts ? ne#ative@(lar#e rise in the mar'et 8+5)+P9forecast predicts ? ne#ative@(lar#e rise in the mar'et 8+5)+

    P9forecast predicts Hpositive@( small rise in the mar'et 8+5 +P9forecast predicts Hpositive@( small rise in the mar'et 8+5 +

    P9forecast predicts ?ne#ative@(small rise in the mar'et 8+5;+P9forecast predicts ?ne#ative@(small rise in the mar'et 8+5;+

    P9forecast predicts ?positive@( no chan#e in the mar'et 8+5*+P9forecast predicts ?positive@( no chan#e in the mar'et 8+5*+

    P9forecast predicts ?ne#ative@( no chan#e in the mar'et 8+5*+P9forecast predicts ?ne#ative@( no chan#e in the mar'et 8+5*+

    P 9forecast predicts ?positive@( small fall in the mar'et 8+53+P 9forecast predicts ?positive@( small fall in the mar'et 8+53+

    P9forecast predicts ? ne#ative@ ( small fall in the mar'et 8+56+P9forecast predicts ? ne#ative@ ( small fall in the mar'et 8+56+

    P9forecast predicts Hpositive@( lar#e fall in the mar'et 8+P9forecast predicts Hpositive@( lar#e fall in the mar'et 8+

    ? @? @

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    Tom needs to know the following probabilities: !A*arge rise H The forecast predicted =!ositive>B

    : !A&mall rise H The forecast predicted =!ositive>B: !AIo change H The forecast predicted =!ositive >B: !A&mall fall H The forecast predicted =!ositive>B: !A*arge ?all H The forecast predicted =!ositive>B

    : !A*arge rise H The forecast predicted =Iegative >B: !A&mall rise H The forecast predicted =Iegative>B: !AIo change H The forecast predicted =Iegative>B: !A&mall fall H The forecast predicted =Iegative>B:

    !A*arge ?allB H The forecast predicted =Iegative>B

    T0M B$01! 2 olutionT0M B$01! 2 olution

    .sin# ample Information.sin# ample Information

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    "ayes Theorem provides a procedure to calculatethese probabilities

    P9BAi P9Ai

    P9BA, P9A, J P9B A) P9A) JKJ P9BAn P9AnP9Ai B 8

    !osterior !robabilities!robabilities determinedafter the additional infobecomes available.

    T0M B$01! 2 olutionT0M B$01! 2 olution

    Bayes< TheoremBayes< Theorem

    !rior probabilities!robability estimatesdetermined based oncurrent info) before the

    new info becomes available.

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    Posterior Probability ? Positive@Posterior Probability ? Positive@%orecast for Tom Brown%orecast for Tom Brown

    &tates of nature !rior!robability!A&iB

    ;onditional!robability!Apositive &iB

    4oint !robability!Apositive &iB

    !A&i positiveB

    *& %.0% %.6% %.$3 %.063

    &< %.1% %.G% %.0$ %.1G2

    I; %.1% %.2% %.$2 %.036

    &? %.$% %.@% %.%@ %.%G$

    *? %.$% % % %

    Total %.23

    iS

    P9positive 8+5*6P9positive 8+5*6

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    Posterior Probability: ?ne#ative@Posterior Probability: ?ne#ative@forecast for Tom Brownforecast for Tom Brown

    &tates of nature &i !rior probability!AsiB ;ondl !robability!Anegative &iB 4oint !robability!Anegative&iB

    !Asi negativeB

    *& %.0% %.0% %.%@ %.%J$

    &< %.1% %.1% %.%J %.0%2

    I; %.1% %.2% %.$2 %.1@$

    &? %.$% %.3% %.%3 %.$13

    *? %.$% $.%% %.$% %.00G

    Total %.@@

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    /pected value of sample informtion/pected value of sample informtionIf the amuelman 3

    79Bond(, +79Bond(, +

    79 toc'(@Positive@ 8>)3479 toc'(@Positive@ 8>)34

    79C(D(@Positive@ 8>6+79C(D(@Positive@ 8>6+

    Decision: o if the samuelman

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    amuelman,)+

    79 Bond( ne#ative 8>679 Bond( ne#ative 8>6

    7 9 toc'( ?ne#ative@ 8->;;7 9 toc'( ?ne#ative@ 8->;;79C(D( ? !e#ative@ 8>6+79C(D( ? !e#ative@ 8>6+

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    /pected value of sample Information/pected value of sample Information

    =

    ninformatio

    samplewithout

    returnE pected

    ninformatiosamplewith

    returnE pected

    n!nformatio#ampleof

    $alueE pected

    E%E$&E%#!E$#! =

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    DecisionDecision$ I85*69)345,, J5339,;+53* 8>,4)5*+$ I85*69)345,, J5339,;+53* 8>,4)5*+

    $ 78>,;+$ 78>,;+

    7 I8>,4)5*+-,;+8>6)5*+7 I8>,4)5*+-,;+8>6)5*+

    Decision: Tom should acGuire itDecision: Tom should acGuire it

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    /tension of Application 65;/tension of Application 65;

    Consider the data #iven in problems ; and 3 for !ational %oods5 The firm can hire theConsider the data #iven in problems ; and 3 for !ational %oods5 The firm can hire thenoted sports pundit Lim 1orden to #ive his opinion as to whether or not the uper Bowlnoted sports pundit Lim 1orden to #ive his opinion as to whether or not the uper Bowl#ame will be interestin#5 uppose the followin# probabilities holds for Lim

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    uestionsuestionsa5a5 If Lim predicts the #ame will be interestin# what is the probabilityIf Lim predicts the #ame will be interestin# what is the probability

    that the #ame will be dull5that the #ame will be dull5

    b5b5 1hat is the !ational

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    The revised expected values for each decision-!ositive forecast Iegative forecast

    E A+oldH!ositiveB C 6@ E A+oldHIegativeB C $0%E A"ondH!ositiveB C $6% E A"ondHIegativeB C 32E A&tockH!ositiveB C 02% E A&tockHIegativeB C /1E A; DH!ositiveB C 3% E A; DHIegativeB C 3%

    If the forecast is ?Positive@Invest in toc'5

    If the forecast is ?!e#ative@Invest in &old5

    T0M B$01! 2 Conditional /pected 7aluesT0M B$01! 2 Conditional /pected 7alues

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    &ince the forecast is unknown before it ispurchased) Tom can only calculate the expected

    return from purchasing it. Expected return when buying the forecast C E

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    The expected gain from buying the forecast is-E &' C E

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    656 Decision Trees656 Decision Trees

    The !ayoff Table approach is useful for a non/se,uential or single stage.

    Many real/world decision problems consists of ase,uence of dependent decisions.

    Decision Trees are useful in analyzing multi/stage decision processes.

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    5 Decision Tree is a chronological representation of thedecision process.

    The tree is composed of nodes and branches.

    Characteristics of a decision treeCharacteristics of a decision tree

    5 branch emanating from astate ofnature 9chance node corresponds to aparticular state of nature) and includesthe probability of this state of nature.

    Decisionnode

    Chancenode

    D e c i s i o

    n ,

    C o s t

    ,

    D e c i s i o n ) C o s t )

    P9 )

    P 9 , :

    P 9 ; :

    P9 )

    P 9 , :

    P 9 ; :

    5 branch emanating from adecision node corresponds to adecision alternative. 't includes acost or benefit value.

    "ill + l D l t

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    "ill +alen Development ;ompany

    The "ill +alen Development ;ompany A"+DB needs a variance from the cityof Lingston) Iew ork) in order to do commercial development on a property whose asking price is a firm #1%%)%%% "+D estimates that it can construcshopping center for an additional #2%%)%%% and cell the completed centeapproximately #J2%)%%%.

    5 variance application cost #1%%)%%% in fees and expenses) and there is a @%N chance that the variance will be approved.

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    !Aconsultant predicts approval approval grantedBC%.G%

    !Aconsultant predicts denial approval deniedBC%.6%

    "+D wishes to determine the optimal strategy regarding this parcel ofproperty.

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    BI"" &A"" ! - olutionBI"" &A"" ! - olution

    ;onstruction of the Decision Tree

    : 'nitially the company faces a decision about hiring the

    consultant.

    : 5fter this decision is made more decisions follow regardin

    5pplication for the variance. !urchasing the option. !urchasing the property.

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    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    " e t u s c o n s i d e r t h e d e c i s i o n

    t o n o t h i r e a c o n s u l t a n t

    D o n o t h i r

    e c o n s

    u l t a n t

    K i r e c o n s u l t a n t

    ; o s t C / 2 % % %

    ; o s t

    C %

    D o n o t h i n g

    0

    "uy land/1%%)%%%! u r c h a s e o p t i

    o n

    / 0 % )% % %

    5pply for variance

    5pply for variance

    /1%)%%%

    /1%)%%%

    %1

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    5 p p r o v e d

    D e n i e d

    %. @

    % .3

    $0

    5 p p r o v e d

    D e n i e d %

    . @

    % .3

    /1%%)%%% /2%%)%%% J2%)%%%

    "uy land "uild &ell

    /2%)%%%

    $%%)%%%

    /G%)%%%

    03%)%%%&ell

    "uild &ellJ2%)%%%/2%%)%%%

    $0%)%%%"uy land andapply for variance

    /1%%%%% : 1%%%% 9 03%%%% C

    /1%%%%% : 1%%%% : 2%%%%% 9 J2%%%%

    !urchase option andapply for variance

    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

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    60

    "uy land/1%%)%%%

    5pply for variance

    5pply for variance

    /1%)%%%

    /1%)%%%

    %

    61

    $0

    /1%%)%%% /2%%)%%% J2%)%%%

    "uy land "uild &ell

    /2%)%%%

    $%%)%%%

    /G%)%%%

    03%)%%%&ell

    "uild &ellJ2%)%%%/2%%)%%%

    $0%)%%%"uy land andapply for variance

    /1%%%%% : 1%%%% 9 03%%%% C

    /1%%%%% : 1%%%% : 2%%%%% 9 J2%%%% C

    !urchase option andapply for variance

    This is where we are at this stage

    *et us consider the decision to hire a consultant

    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

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    D o n o t h i r e

    c o n s u l t a n t

    0

    K i r e c o n s u l t a n t / 2 % % % !

    r e d i c t

    5 p p r o

    v a l

    ! r e d i c t

    D e n i a l

    % . @

    % . 3

    /2%%%

    5pply for variance

    5pply for variance

    5pply for variance

    5pply for variance

    /2%%%

    /1%)%%%

    /1%)%%%

    /1%)%%%

    /1%)%%%BI"" &A"" ! 2BI"" &A"" ! 2

    The Decision TreeThe Decision Tree

    "et us consider thedecision to hire aconsultant

    Done

    D o I o t h i n g

    "uy land/1%%)%%%

    ! u r c h a s e o p t i o n / 0 % )% % %

    D o I o t h i

    n g

    "uy land/1%%)%%%

    ! u r c h a s e o p t i o n / 0 % )% % %

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    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    5 p p r o v e d

    D e n i e d

    ; o n s u l t a n t p r e d i c t s a n a p p r o v a l

    O

    O

    "uild &ellJ2%)%%%/2%%)%%%

    03%)%%%&ell

    /G2)%%%

    $$2)%%%

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    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    5 p p r o v e d

    D e n i e d

    O

    O

    "uild &ellJ2%)%%%/2%%)%%%

    03%)%%%&ell

    /G2)%%%

    $$2)%%%

    The consultant serves as a source for additional information about denial or approval of the variance.

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    O

    O

    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    5 p p r o v e d

    D e n i e d

    "uild &ellJ2%)%%%/2%%)%%%

    03%)%%%&ell

    /G2)%%%

    $$2)%%%

    Therefore) at this point we need to calculate theposterior probabilities for the approval and denial

    of the variance application

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    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    00

    5 p p r o v e d

    D e n i e d

    "uild &ellJ2%)%%%/2%%)%%%

    03%)%%%&ell

    /G2)%%%)

    )*$$2)%%%

    ); )3

    )6

    The rest of the Decision Tree is built in a similar manner.

    !osterior !robability of Aapproval Hconsultant predicts approvalB C %.G%!osterior !robability of Adenial Hconsultant predicts approvalB C %.1%

    O

    O

    5

    5;

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    Pork backward from the end of each branch.

    5t a state of nature node) calculate the expected valueof the node.

    5t a decision node) the branch that has the highestending node value represents the optimal decision.

    The Decision TreeThe Decision Tree

    Determinin# the 0ptimal trate#yDeterminin# the 0ptimal trate#y

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    00 5 p p

    r o v e d

    D e n i e d

    )

    )*); )3

    )6/G2)%%%

    $$2)%%%$$2)%%%

    /G2)%%%

    $$2)%%%

    /G2)%%%

    $$2)%%%

    /G2)%%%

    $$2)%%%

    /G2)%%%00

    $$2)%%%

    /G2)%%%

    A $ $ 2) % % %

    B A %. G B C 6 %

    2 % %

    A / G 2 )% % % B A % .1 B C / 0 0 2 % %

    / 0 0 2 % %

    6 % 2 % %

    6 % 2 % %

    / 0 0 2 % %

    6 % 2 % %

    / 0 0 2 % %

    * =+++ '

    '%.1%

    %.G%

    "uild &ellJ2%)%%%/2%%)%%%

    03%)%%%&ell

    /G2)%%

    $$2)%%%

    Pith 26)%%% as the chance node value) we continue backward to evaluate

    the previous nodes.

    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    Determinin# the 0ptimal trate#yDeterminin# the 0ptimal trate#y

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    P r e d i c t s a p p

    r o v a lN i r e

    Do nothin#

    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    Determinin# the 0ptimal trate#yDeterminin# the 0ptimal trate#y

    5 3

    56

    >,+=+++

    >* =+++

    >-*=+++

    >)+=+++

    >)+=+++Buy landO Applyfor variance

    P r e d i c t s d e n i a l

    D e n

    i e d

    Build=ell

    ellland

    D o n

    o t

    h i r e

    >- *=+++

    >,,*=+++

    5B

    5 ;

    A p p

    r o v e d

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    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    /cel add-in: Tree Plan/cel add-in: Tree Plan

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    BI"" &A"" ! - The Decision TreeBI"" &A"" ! - The Decision Tree

    /cel add-in: Tree Plan/cel add-in: Tree Plan

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