qrx 2011 - nissan
DESCRIPTION
Pós venda do QR 2011 para NissanTRANSCRIPT
![Page 1: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/1.jpg)
Relatório de ResultadosEdição 2011 – Dias 7, 10 e 11 de setembro
![Page 2: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/2.jpg)
17.186.49817.186.498 de impressões de superbanner/square nos sites Abril*
11.998.300 11.998.300 impactos realizados pelos anúncios em revistas**
7.794.2007.794.200 de impactos nos anúncios de TV e rádio
6.721.3006.721.300 audiência líquida impactada pelos anúncios em revistas**
2.000.0002.000.000 audiência líquida impactada pelas campanha de TV (Globo + MTV)
2.603.3102.603.310 disparos de email marketing
686.393686.393 disparos de newsletter para base cadastrada Club Alfa
116.408116.408 impactos com tweets na QUATRO RODAS e retweets por seguidores
10.00010.000 visitantes no evento
25.98425.984 downloads de revistas com o anúncio no iPad
47484748 test-drives realizados
+70 +70 máquinas disponíveis para test-drive, o maior número da história do QRX
Fontes:*OAS*Ipsos Marplan | Banco Consolidado 2010 | 9 MercadosFiltro AS 10+ Anos | Total do Filtro (000): 40.234
50%50% a mais que o prometido em superbannerAção com square: EXTRA! EXTRA!
429429 test-drives em motos1.8901.890 test-drives On Road303303 test-drives Off Road 1.3481.348 test-drives em quadriciclos
435435Testes realizados
em carros
![Page 3: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/3.jpg)
Patrocínio
Mais de 10.000 pessoas estiveram no evento
![Page 4: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/4.jpg)
Patrocínio
Mais de 70 modelos à disposição para test-drive
![Page 5: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/5.jpg)
Patrocínio
Ferrari, Porsche, Corvette e outros supercarros na pista de Interlagos
![Page 6: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/6.jpg)
Patrocínio
6 modelos disponíveisna pista Off Road montada no próprio Autódromo
![Page 7: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/7.jpg)
Patrocínio
Atrações gratuitas:• Quadriciclos• Moto Experience
![Page 8: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/8.jpg)
Patrocínio
Circuito Mapfre onde as crianças assistiram uma aula e participaram da dinâmica sobre boas práticas no trânsito
Nissan fez o lançamento dos modelos March e o elétrico Leaf em seu box. No Off Road, marcaram presença com o seu modelo Frontier
![Page 9: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/9.jpg)
Patrocínio
![Page 10: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/10.jpg)
Patrocínio
![Page 11: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/11.jpg)
Patrocínio
![Page 12: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/12.jpg)
Patrocínio
![Page 13: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/13.jpg)
Patrocínio
![Page 14: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/14.jpg)
![Page 15: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/15.jpg)
![Page 16: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/16.jpg)
Patrocínio
![Page 17: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/17.jpg)
Patrocínio
![Page 18: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/18.jpg)
![Page 19: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/19.jpg)
• KEY VISUAL
OUTROS PARCEIROS
![Page 20: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/20.jpg)
Patrocínio
A Petrobras expôs sua linha de produtos, entreteu os convidados com o jogo da memória e disponibilizou uma charmosa reprodução de uma loja de conveniência
![Page 21: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/21.jpg)
Patrocínio
Renault realizou o lançamento do modelo Duster, além de expor diversos modelos, entre eles, o sedã Fluence
![Page 22: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/22.jpg)
Helicóptero Click On que levou os sortudos para uma superexperiência em Interlagos.
![Page 23: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/23.jpg)
Patrocínio Após a chegada de helicóptero no Autódromo, os participantes deram uma volta na Limousine Click On com as coelhinhas de Playboy.
![Page 24: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/24.jpg)
Patrocínio
900 corredores no GP Runner’sPatrocínio Lounge TIM com simuladores de
F1, tablets e outros produtos em exposição
![Page 25: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/25.jpg)
Patrocínio
A Quatro Rodas mostrou o resultado do teste Longa Duração realizado com o Agile. Das páginas da revista até o público.
![Page 26: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/26.jpg)
Com patrocínio da Cia Athletica, GP Runner’s que colocou 900 participantes para correr em Interlagos
![Page 27: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/27.jpg)
Patrocínio Tarde de autógrafoscom a capa da Playboy de setembro, a ex-BBB Adriana Sant’Anna
![Page 28: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/28.jpg)
Patrocínio
Espaço Recreio com autorama, games e muita diversão para a criançada
![Page 29: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/29.jpg)
Patrocínio
A Yamaha expôs seus novos modelos no box, além de proporcionar emoções nos test-drives de quadriciclos e motos
![Page 30: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/30.jpg)
Patrocínio
Circuito Mapfre onde as crianças assistiram uma aula e participaram da dinâmica sobre boas práticas no trânsito
![Page 31: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/31.jpg)
Patrocínio
O Navegador Guia Quatro Rodas recebeu em seu box o piloto Thiago Marques e seu carro de competição
![Page 32: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/32.jpg)
• KEY VISUAL
DIVULGAÇÃO
![Page 33: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/33.jpg)
REVISTA
Anúncio foi veiculado nas revistas:
![Page 34: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/34.jpg)
REVISTA
Anúncio foi veiculado nas revistas:
As revistas com o anúncio tiveram
25.984 downloadsna Apple Store
![Page 35: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/35.jpg)
TV E RÁDIOA campanha de divulgação do QRX 2011 esteve presente nesses veículos de 02/09 a 09/09:
Os anúncios em TV e Rádio geraram cerca de
7 milhões de impactos
![Page 36: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/36.jpg)
Patrocínio Informe de cobertura com 8 páginasVeiculado na Revista Quatro Rodas de Outubro
INFORME DE COBERTURA
Logo na página de abertura do Informe Logo na página dedicada à Nissan
![Page 37: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/37.jpg)
Patrocínio
Informe de cobertura – Pág. SimplesVeiculado nos seguintes títulos
INFORME EXTRA
![Page 38: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/38.jpg)
INTERNET
Peças veiculadas nos sites
![Page 39: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/39.jpg)
NEWSLETTER
Newsletter enviada para a base de
686.393 pessoasdo Club Alfa
![Page 40: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/40.jpg)
CANAL QRXGalerias personalizadas com fotos para cada patrocinadorno site de QUATRO RODAS:
![Page 41: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/41.jpg)
Patrocínio
Galeria de fotos exclusiva para Nissan no canal QRXSite Quatro Rodas
SITE QUATRO RODAS
http://quatrorodas.abril.com.br/qrx/galerias/nissan
![Page 42: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/42.jpg)
SITES ABRIL
Divulgação feita no site QUATRO RODAS e outras marcas do CLUB ALFA
![Page 43: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/43.jpg)
REDES SOCIAIS
Divulgação feita nas redes sociais de QUATRO RODAS e outras marcas do CLUB ALFA
![Page 44: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/44.jpg)
• KEY VISUAL
MÍDIA ESPONTÂNEA
![Page 45: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/45.jpg)
MÍDIA ESPONTÂNEARevista Quatro RodasData: 01-09-2011
![Page 46: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/46.jpg)
Patrocínio
Car Place - OnlineData: 21-09-2011
MÍDIA ESPONTÂNEA
http://carplace.virgula.uol.com.br/impressoes-ao-dirigir-aceleramos-o-100-eletrico-nissan-leaf-em-interlagos-a-150-kmh/#more-50218
![Page 47: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/47.jpg)
MÍDIA ESPONTÂNEAOnne Online Data: 09-09-2011
![Page 48: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/48.jpg)
Patrocínio
MÍDIA ESPONTÂNEAVeja S. PauloData: 08-09-2011
Folha de S. PauloData: 10-09-2011
![Page 49: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/49.jpg)
Patrocínio
Jornal do SBTData: 10-09-2011
MÍDIA ESPONTÂNEA
http://www.sbt.com.br/jornalismo/noticias/?c=9742&t=Quem
![Page 50: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/50.jpg)
Patrocínio
M de MulherData: 08-09-2011
MÍDIA ESPONTÂNEA
![Page 51: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/51.jpg)
Patrocínio
Portal Onne - César GiobbiData: 08-09-2011
MÍDIA ESPONTÂNEA
![Page 52: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/52.jpg)
Patrocínio
MotorData: 08-09-2011
MÍDIA ESPONTÂNEA
![Page 53: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/53.jpg)
Patrocínio
Cidade BizData: 08-09-2011
MÍDIA ESPONTÂNEA
![Page 54: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/54.jpg)
Patrocínio
Automotive BusinessData: 08-09-2011
MÍDIA ESPONTÂNEA
![Page 55: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/55.jpg)
Patrocínio
Ad News OnlineData: 06-09-2011
MÍDIA ESPONTÂNEA
http://www.adnews.com.br/pt/publicidade/grandes-marcas-patrocinam-qrx-2011.html
![Page 56: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/56.jpg)
Patrocínio
E mais:
MÍDIA ESPONTÂNEA
![Page 57: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/57.jpg)
• KEY VISUAL
VÍDEOS
![Page 58: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/58.jpg)
Patrocínio
Vídeo QRX 2011 http://www.youtube.com/watch?v=gAv9ek-pd_0
VÍDEOS
Clipe QRX 2011 (60”) http://www.youtube.com/watch?v=hn1bDXBI97w
Confira o que rolou no Quatro Rodas Experience 2011!
![Page 59: QRX 2011 - Nissan](https://reader031.vdocuments.site/reader031/viewer/2022020200/568bda141a28ab2034a96fff/html5/thumbnails/59.jpg)
Relatório de ResultadosEdição 2011 – Dias 7, 10 e 11 de setembro