qr codes, parent vip pages, and other fun things
DESCRIPTION
Join Hobsons University presenter, Al Nunez Jr., as he discusses innovative digital marketing techniques used for parent and student outreach.TRANSCRIPT
qr codes, parent vip pages, and other fun things we did…
al nunez jr. associate director of
multimedia communicationsadmissions, recruitment & financial aid
the online version of this presentation with full multimedia can be found at this url after July 15:
admissions.calpoly.edu/hobsonsu2012/funthingswedid.html
quick: where’s cal poly?
(video to play) – www.calpoly.edu
let’s get to it
qr codes parent vip page gps/smartphone tour web show picture of the day weekly updates e-mail message reconfiguration
qr codes
the goal: tracking tour attendees the options: scanned codes (video to play) the solution: qr codes using an itouch
parent vip page
(video to play) the letter information gathered
parent bio/demo connection to student established parent comments - solicit feedback
gps/smartphone
(video to play) admissions office checkout offers a variety of tours (colleges/housing) downloadable – iphones/androids
web show- live broadcast
(video to play) grand avenue interactive experience posted to youtube
picture of the day
(video to play) finally, a use for social media! take the picture on that day embrace the weird
weekly updates
(video to play) inspired by web shorts that abound written that week, filmed that week personality!
e-mail message reconfiguration
trailer and featurettes same formula, different message multi-use
e-message video compilation for major thank you video alumni recruitment
evaluationswww.eventmobi.com/HU2012
www.hobsonsuniversity.com/surveys
qr codes, parent vip pages, and other fun things we did…
al nunez jr. associate director of
multimedia communicationsadmissions, recruitment & financial aid
the online version of this presentation can be found at this url after July 15:admissions.calpoly.edu/hobsonsu2012/funthingswedid.html