QR codes and where they lead

Presenter: Aliza Sherman

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On a potted plant

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Destination: Web page, but not con!gured for a smartphone.

Ideas: Care and feeding of the plant Potting tips Decorative pot ideas Gift ideas Coupon for recipient

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Promotional jewelry

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Destination: Example of a QR code leading to text. "e more text, the denser the code. "is is pretty simple. It’s the thought that counts, right?

Ideas: Be a little more…original?

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Ad poster at airport

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Destination: Web page – not optimized for mobile and scrolling needed to view all the offers, but elements are simple enough to be legible.

Ideas: Create a destination for this promotion or set of promotions versus linking to a page within a site that isn’t mobile-ready.

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On a store window

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Destination: Web page, but not con!gured for a smartphone.

Ideas: Don’t send to your site. Instead, pull out one or two key actions you would like them to take. Sign up for your newsletter? Get their email address! Call for an appointment? Make it easy.

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Toy packaging

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Destination: A rare destination that is actually mobile-optimized. Images, more info, link to World of Halo.

Surprisingly, not as exciting as one might expect for HALO, but easy to navigate.

TV show ad in magazine

Destination: Web page. Not mobile-optimized but fairly legible.

Instead of getting to information that enhances the ad, however, you have so many choices and places to click.

Idea: Create product or show speci!c destination vs. home page.

Poster at Mall

Destination: Web page. Not mobile-optimized but a prominent video that can be played.

Idea: Link straight to the video for instant and easy play. Include additional promotional info in video. If you are a YouTube partner, you can include a live link in the video.

Ketchup bottle

Destination: Sweepstakes, trivia game, packaging facts. Really?

Ideas: What about healthy recipes with ketchup? How about an easy way to trigger a donation to a relevant charity?

TSA poster

Destination: Web page, but not con!gured for a smartphone.

Ideas: Make the hints easier to read. Less wordy. Mobile friendly. How about a pop quiz? Or a simple game for kids? Keep them busy while in the security line at the airport.

Book cover

Destination: Web page on publisher’s site. Not mobile-friendly but simple enough to be relatively accessible including easy access to clicking to watch the video.

Destination: Video plays and is viewable on a smartphone.

Ideas: Like the previous video example, link directly to the video on YouTube and leverage that with an in-video link.

Real estate listings

Destination: Web page, but not con!gured for a smartphone.

Ideas: Highlight key data of interest to a commercial buyer and make it easier to read.

A holiday promotion

Destination: Paperlinks.com modular mobile landing page. Can be edited easily any time.

Includes metrics.

A Valentine promotion

Destination: Paperlinks.com modular mobile landing page. Can be edited easily any time.

Includes metrics.

Paperlinks metrics

Paperlinks metrics

Paperlinks metrics

QR code mantra:

Goals Actions

Destination Experience

Measurement

QR code resources Articles:

QR codes are the roller skating horses of advertising by Alexis Madrigal Mobile marketing isn’t a QR code by Chris Brogan

Readers: For iPhone - http://bit.ly/tzuztw or http://bit.ly/vXvBpN or

http://bit.ly/vK8Luy or http://bit.ly/uvgyMY For Android - http://bit.ly/vXvBpN or http://bit.ly/s0VYJr or

http://bit.ly/voWA8B For Blackberry - http://bit.ly/rNVfB6 or http://bit.ly/tPZXxx

QR Code and 2D Code Generators: http://t.co/hS5S89C adjust size & color, output (PNG, EPS, PDF, TIFF)

http://qrcode.kaywa.com/ convert a URL, text, phone number or SMS http://paperlinks.com editable modular mobile destinations with analytics

 Aliza    TechWithAliza.com  @alizasherman