qr code marketing 2012
TRANSCRIPT
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AGENDA 2012 QR code: a big thing in marketing
TWEET@vinodnaagar
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http://www.ameinfo.com/242714.html
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Corporates & brands have already initiated their
conversation with smart phone users.
Already popular in other regions.
Now it’s gaining momentum in Middle East.
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A QR Code is a scannable/readable barcode that
allows you to share text, data or a URL with people.
Anyone with a smart phone (Android, iPhone, Blackberry, etc.) with a QR Code reader installed,
can play along.
QR Code?
Check wiki pages for detailed info
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How QR Code can add value to brands or business?
The study shows – people are holding more than 2 mobile phones in the region - and one of them is of course a smart phone.
QR Code is the best tool to integrate with offline marketing and
- get easy access to smart phone users
QR Code can benefit the brands in many ways; - increasing fan base
- lead generation - traffic on the website
- and more benefits depending on the objective
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Type of QR Code?
Branded & Customized Multi-Colored Single Color
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QR Code Campaign
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http://vinodnaagar.wordpress.com/category/qr-code/
QR Code Campaign
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Let’s start QR Code
Marketing in 5 steps
Devise Strategy
Create QR Code
Define Call To Action
Promote QR Code
Track & Measure
1 2 3
4 5
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Audience
Devise Strategy
1
Objective Idea
Ahmed, works in Dubai, a techie guy, active on social network, of course has one smart phone. let’s provide him instructions on how to use QR Code though he is more or less familiar with technology. Also provide if any specific Bar Code Reader or Scanner to be downloaded.
I want to inform my audience that we are updated with latest tool & technologies. I want to increase my facebook likes. I want to develop the database of my customers.
Register & like us to win 50% discount. Also you can think of -Contest to win - Register to avail discount - Take a virtual tour - Download brochure/ebook - Get VIP access
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Create QR Code
2
Design & Usability
Before designing & creating your QR code, plan whether you need a black & white or designer code. Understand that looks matter. Let’s opt for designer code with Facebook Like Button. Use authentic tool to create QR code and test with all types of Code Readers.
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CTA & Landing
Page
Design of mobile landing page or site is critical. Follow best practices for mobile site. Clearly defined call to action; - Register form then lead to - Facebook page for Like
Also you can have links for video. Social networks, etc.
Define Call To Action
3
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Where to display
Let audience see your code everywhere. - Print - In-store - Social media pages - Websites - Direct mailers Avoid to place where phone can’t read the data.
Promote QR Code
4
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Track & Measure
5
Success Metrices
Tracking response is really critical for the success of any campaign. - Page views/Clicks - No. of registration - Conversion rate - No. of likes - and more
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Few mistakes to avoid in your QR Code campaign!
Don’t forget to test your QR Code with multiple scanner & readers - your customers try to scan with any reader/scanner.
Don’t create too fancy or designer QR Code - your customers may get confused
Don’t compromise your mobile site or landing page or CTA
- your customers scan or browse your landing page on mobile
Don’t place your QR Code where it’s not readable or no signal - Internet access is must to scan
Read full article: http://mashable.com/2011/08/02/qr-code-mistakes/
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Few QR Code Readers
Visit: Apple App Store or iTunes
Visit: Blackberry App World
Visit: Android Market
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Thank you