qr code final
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許江山 SamXU Jiangshan1155037186江岸 AnnJIANG An1155036790張詩婉 SylviaZHANG Shiwan1155036953吳天儀 AiurWU Tianyi1155037073韓小帆 FanHAN Xiaofan1155037130余旻佳 OliviaYU Minjia1155037677
Index 1
IntroductionLiteratureSampling
MeasurementFindings
ImplicationLimitation
Introduction 2
Literature Sampling Implication
Introduction
Measurement LimitationFindings
Review 3
Literature Sampling Implication
Introduction
Measurement LimitationFindings
Introduction 4
Literature Sampling Implication
Introduction
Measurement LimitationFindings
Introduction 5
Literature Sampling Implication
Introduction
Measurement LimitationFindings
Introduction 6
Literature Sampling Implication
Introduction
Measurement LimitationFindings
Introduction 7
Literature Sampling Implication
Introduction
Measurement LimitationFindings
QR code usageQR code usage
中国移动互联网发展状况报告 2013 年 4 月 中国互联网络信息中心
Introduction 8
Literature Sampling Implication
Introduction
Measurement LimitationFindings
QR code usageQR code usage
中国移动互联网发展状况报告 2013 年 4 月 中国互联网络信息中心
Literature
Sampling ImplicationIntroduction
Literature 9
Measurement LimitationFindings
Literature 10
FrameworkFramework
Literature
Sampling ImplicationIntroduction Measurement LimitationFindings
?
Literature 11
The Technology Acceptance Model TAM
The Technology Acceptance Model TAM
Literature
Sampling ImplicationIntroduction Measurement LimitationFindings
TAM is an information systems theory that models how users come to accept and use a technology
TAM suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably:• Perceived usefulness (PU)• Perceived ease-of-use (PEOU)
TAM is an information systems theory that models how users come to accept and use a technology
TAM suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably:• Perceived usefulness (PU)• Perceived ease-of-use (PEOU)
Literature 12
The Technology Acceptance Model TAM
The Technology Acceptance Model TAM
Literature
Sampling ImplicationIntroduction Measurement LimitationFindings
Literature 13
Use and Gratification U&G
Use and Gratification U&G
Literature
Sampling ImplicationIntroduction Measurement LimitationFindings
Classic definition • the social and psychological origins of needs• generate expectations of the mass media or other sources• lead to differential patterns of media exposure• resulting in need gratifications and other consequences• mostly unintended ones.
Classic definition • the social and psychological origins of needs• generate expectations of the mass media or other sources• lead to differential patterns of media exposure• resulting in need gratifications and other consequences• mostly unintended ones.
Literature 14
Use and Gratification U&G
Use and Gratification U&G
Literature
Sampling ImplicationIntroduction Measurement LimitationFindings
Paradigm of U&G: Some Assumptions •Satisfy individual needs•Fulfill expectations•Goal-directed•Actively select•Using self-report measure•Motives & gratifications→cultural significance Katz, Blumler, & Gurevitch, 1974; Rubin, 1985, 1986
Paradigm of U&G: Some Assumptions •Satisfy individual needs•Fulfill expectations•Goal-directed•Actively select•Using self-report measure•Motives & gratifications→cultural significance Katz, Blumler, & Gurevitch, 1974; Rubin, 1985, 1986
Literature
Sampling
ImplicationIntroduction
Sampling 15
Measurement LimitationFindings
Sampling 16
Literature
Sampling
ImplicationIntroduction Measurement LimitationFindings
Sampling 17
Literature
Sampling
ImplicationIntroduction Measurement LimitationFindings
Literature Sampling ImplicationIntroduction
Measurement
18
Measurement
LimitationFindings
Literature Sampling ImplicationIntroduction
Measurement
19
Measurement
LimitationFindings
IV-1 Perceived Ease of Use (PEOU)IV-1 Perceived Ease of Use (PEOU)
1. Learning to operate QR codes is easy for me2. I would find it easy to get QR codes to do what I want them to
do3. I find QR codes are flexible to interact with
1. Learning to operate QR codes is easy for me2. I would find it easy to get QR codes to do what I want them to
do3. I find QR codes are flexible to interact with
Literature Sampling ImplicationIntroduction
Measurement
20
Measurement
LimitationFindings
IV-2 Perceived Usefulness (PU)IV-2 Perceived Usefulness (PU)
1. Using QR codes enables me to get information more quickly.2. I think that using QR codes provides me valuable and practical
information and services.4. Using QR codes would enhance my working effectiveness.5. I think QR codes would save my time.6. I think that QR codes are secure to use.7. I evaluate QR codes as functional.8. QR code is the only entrance to get some service
1. Using QR codes enables me to get information more quickly.2. I think that using QR codes provides me valuable and practical
information and services.4. Using QR codes would enhance my working effectiveness.5. I think QR codes would save my time.6. I think that QR codes are secure to use.7. I evaluate QR codes as functional.8. QR code is the only entrance to get some service
Learning to operate QR codes is easy for meI would find it easy to get QR codes to do what I want them to doI find QR codes are flexible to interact with
Learning to operate QR codes is easy for meI would find it easy to get QR codes to do what I want them to doI find QR codes are flexible to interact with
Literature Sampling ImplicationIntroduction
Measurement
21
Measurement
LimitationFindings
IV-3 Subjective Norms (SN)IV-3 Subjective Norms (SN)
1. I want to use QR code services because my colleagues/friends do so.
2. Using the service also reveals my personality to other people.3. Following people who are important to me, I should use the
services.4. I think it is trendy to use QR code.5. I am curious about QR code.
1. I want to use QR code services because my colleagues/friends do so.
2. Using the service also reveals my personality to other people.3. Following people who are important to me, I should use the
services.4. I think it is trendy to use QR code.5. I am curious about QR code.
Literature Sampling ImplicationIntroduction
Measurement
22
Measurement
LimitationFindings
DV-1 General FrequencyDV-1 General Frequency
The frequency of using QR code.The frequency of using QR code.
DV-2. Actual UsageDV-2. Actual Usage
I have used QR code to download software store information access information pay mobile bills participate in interactions
get discount add friends login in website get authentication
Findings 23
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 24
Frequency of using QR codeFrequency of using QR code
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 25
FrequencyFrequency
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 26
FrequencyFrequency
Model Summary
ModelR R Square Adjusted R Square Std. Error of the Estimate
1 .416a .173 .153 .402
a Predictors: (Constant), Education, Age, Gender, SN, PEOU, PU 。
IVs to Overall frequency of Use
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 27
FrequencyFrequency
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 28
IV-3 Subjective Norms (SN)IV-3 Subjective Norms (SN)
1. I want to use QR code services because my colleagues/friends do so.
2. Using the service also reveals my personality to other people.3. Following people who are important to me, I should use the ser
vices.4. I think it is trendy to use QR code.5. I am curious about QR code.
1. I want to use QR code services because my colleagues/friends do so.
2. Using the service also reveals my personality to other people.3. Following people who are important to me, I should use the ser
vices.4. I think it is trendy to use QR code.5. I am curious about QR code.
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 29
SN & FrequencySN & FrequencyCoefficients(a)
Model
Unstandardized CoefficientsStandardized Coefficients
t Sig.BStandard deviation Beita
1 (Constant) 2.292 .113 20.368 .000
Q2_5_I want to use QR code services because my colleagues/friends do so.(SN1)
.063 .042 .116 1.495 .136
Q2_6_Using the service also reveals my personality to other people.(SN2)
.121 .053 .233 2.266 .024
Q2_7_Following people who are important to me, I should use the services. .(SN3)
-.041 .043 -.086 -.965 .335
Q2_3_I am curious about QR codes. (SN5) -.005 .034 -.011 -.161 .872
Q2_8_I think it is trendy to use QR code.(SN4)
.040 .045 .082 .898 .370
a. Dependent variable: Q1_How often do you use qr code?
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 30
DiversityDiversity
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 31
DiversityDiversityCoefficients(a)
Model Unstandardized Coefficients Standardized Coefficients
t Sig.B Standard deviation Beita
1 (constant) .864 .458 1.888 .060
PEoU -.029 .143 -.019 -.201 .841
PU .431 .156 .278 2.757 .006
SN .153 .077 .129 1.997 .047
Gender -.058 .103 -.034 -.568 .570
Age .124 .095 .079 1.309 .192
Education .100 .082 .074 1.220 .224
a. Dependent Variable: Q4_3_frequency_Access to information
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 32
DiversityDiversity
Access to information PU .006 SN .047
Revealing Personality .008
Access to information PU .006 SN .047
Revealing Personality .008
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 33
DiversityDiversityCoefficients(a)
Model Unstandardized Coefficients Standardized Coefficients
t Sig.B Standard deviation Beita
1 (Constant) 1.202 .477 2.521 .012
PEoU -.014 .148 -.009 -.097 .923
PU .489 .163 .300 3.000 .003
SN .166 .080 .133 2.082 .038
Gender .003 .107 .002 .033 .974
Age .027 .099 .016 .275 .783
Education .033 .085 .024 .390 .697
a. Dependent Variable: Q4_6_frequency_Get discount
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 34
DiversityDiversity
Getting Discount: PU .003 SN .038
Revealing Personality .004
Getting Discount: PU .003 SN .038
Revealing Personality .004
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 35
DiversityDiversityCoefficients(a)
Model
Unstandardized Coefficients Standardized Coefficients t Sig.
B Standard deviation Beita
1 (Constant) .838 .518 1.618 .107
PEoU .130 .161 .075 .804 .422
PU .481 .177 .265 2.716 .007
SN .203 .087 .146 2.337 .020
Gender .097 .116 .049 .832 .406
Age .139 .107 .075 1.293 .197
Education -.150 .092 -.095 -1.618 .107
a.Dependent Variable: Q4_7_frequency_Add friends
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 36
DiversityDiversity
Adding Friends PU .007 SN .020
Following Important People .075
Adding Friends PU .007 SN .020
Following Important People .075
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Findings 37
DiversityDiversity
Literature Sampling ImplicationIntroduction Measurement Limitation
Findings
Literature Sampling ImplicationIntroduction
Findings 38
Measurement Limitation
Findings
Literature Sampling ImplicationIntroduction
Findings 39
Measurement Limitation
Findings
Literature Sampling ImplicationIntroduction
Findings 40
Measurement Limitation
Findings
Literature Sampling
Implication
Introduction
Implication 41
Measurement LimitationFindings
Literature Sampling
Implication
Introduction
Implication 42
Measurement LimitationFindings
ImplicationImplication
• not widely used, widely known though.
• rare frequent users, even for the popular functions.
• education to potential users for concrete and unique new usage of QR Code rather than just a display of QR Code as a logo.
• not widely used, widely known though.
• rare frequent users, even for the popular functions.
• education to potential users for concrete and unique new usage of QR Code rather than just a display of QR Code as a logo.
Literature Sampling ImplicationIntroduction
Limitation 43
Measurement
Limitation
Findings
Literature Sampling ImplicationIntroduction
Limitation 44
Measurement
Limitation
Findings
Thank you !
許江山 SamXU Jiangshan1155037186江岸 AnnJIANG An1155036790張詩婉 SylviaZHANG Shiwan1155036953吳天儀 AiurWU Tianyi1155037073韓小帆 FanHAN Xiaofan1155037130余旻佳 OliviaYU Minjia1155037677