qittle mobile marketing power point
DESCRIPTION
this information packed power point will show you mobile marketing – the hands on, low cost marketing tool – can really help you drive your business success. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty. You will learn… How to start and build a strong permission-based customer list. Get your audience to act on your text messages. Use your past results to sharpen your mobile marketing program as you go along. This comprehensive overview of how easy it is to create and send professional-looking texts and take your business Mobile.TRANSCRIPT
Mobile Marketing
Contact Information Contact Information
Casey McConnell
Facebook.com/Qittle
@Qittle
http://www.linkedin.com/caseymcconnell
Text CASEY to 37404
What is Mobile Marketing? What is Mobile Marketing?
“Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". Andreas Kaplan, marketing professor
Marketing on or with a mobile device, such as a mobile phone.
Examples of Mobile Marketing Examples of Mobile Marketing
Shopping
Apps
Voice
Social
Payments
Web
SMS
Who is Mobile? Everyone!!! Who is Mobile? Everyone!!!
90% of Americans own a Mobile Phone 45% of Americans
own a Smartphone
(Pew Research Center for
Internet & American Life)
Facebook VP:
“We Pivoted To Create The Right Mobile Experience First, The Desktop Can Catch Up Later”
Facebook VP:
“We Pivoted To Create The Right Mobile Experience First, The Desktop Can Catch Up Later”
Mobile Content Usage Mobile Content Usage
Smartphone Platform Market Share Smartphone Platform Market Share
More than 114 million people in the U.S. owned a Smartphone during the three months ending July 2012.
85%
Market Share
Smartphone usage 2012(Google)
Mobile Platforms Mobile Platforms
Social Media – #1 Social Media – #1
Facebook now has 600M mobile users
Like – facebook.com/Marketing Like – facebook.com/Marketing
Social Media – 2 & 3 Social Media – 2 & 3
www.SocialQuickStarter.com www.SocialQuickStarter.com
SEO SEOFrequency of looking for local information on a Smartphone
Google Places for Business Google Places for Business
www.Google.com/PlacesforBusiness
Email EmailFrequency of email use on Smartphone
Email Email
Think Mobile user experience!
Mobile Website/App Mobile Website/AppBy 2014 mobile will take over desktop internet usage.
Qittle Mobile Website Experience Before After
Qittle Mobile Website Experience Before After
SMS - #1 use on a Mobile Phone SMS - #1 use on a Mobile Phone
75% of all American Mobile Phone users SMS Message
(The Pew Research Center)
Definition of Terms
1. SMS – Short Message Service (160 Characters)
2. Text Message – is a SMS message
3. Shortcode – 5 to 6 digit phone number used for commercial text messaging
Short Code
Reply
Keyword
Cost Cutters is seeing a 30% – 40% Redemption of their mobile offers to customers who have Opt into their mobile campaign
How it works?1. Customer Opts into Cost Cutters Campaign when they
see ads.
2. Text CostCutters to 37404 to receive $2 off your haircut today.
3. Cost Cutters follows up in 4 weeks with another text coupon.
4. Customer walks in and redeems coupon.
SMS example: At The Beach SMS example: At The Beach
In Store Marketing Text Reply Follow Up
What do I do next? What do I do next?
1.Mobile web/app
2.Social
3.Messaging
